5 Steps to Building a Quality Advocate Network

#StepsToAdvocacy

Spendsetter is a Mobile Advocacy Marketing Platform that allows brands to identify and reward their most influential customers.

About Spendsetter

Cuff Supply Co.

Product TitleRedeem 4,000 pts




All Products

Marketplace

42%Sketch 9:41 AM

You have a total of 12,000pts

Filter

MarketplaceLocations InvitationsPromotions

Promotions 25

60%

Profile Complete

500pts

+ 4,000pts20 days

This is a Campaign Title to see.

500pts

+ 4,000pts20 days


500pts

+ 4,000pts20 days


500pts

+ 4,000pts20 days


Promotions Locations Invitations Marketplace

Profile

Activity

Messages

Bryan Kemp

11,450 pts

Bryan Kemp

Cuff Supply Co.





All Products

Marketplace

42%Sketch 9:41 AM


Filter


Cuff Supply Co.





All Products

Marketplace

42%Sketch 9:41 AM


Filter


Cuff Supply Co.





All Products

Marketplace

42%Sketch 9:41 AM


Filter


#StepsToAdvocacy

facebook.com/spendsetter @spendsetterapp gplus.to/spendsetter

pinterest.com/spendsetter linkedin.com/company/spendsetter

#StepsToAdvocacy

#StepsToAdvocacy

What do we mean by Advocacy?

More than an a customer

More than a fan

They want to share the brand’s story and what it means to them

1

2

3

#StepsToAdvocacy

Why is Advocacy important?

Brand Advocates spend 2x more than average customers, and recommend or share 2 to 4x more than an average customer. (Source: Deloitte)

2x

92% of consumers trust brand recommendations from people they know. (Source: Lithium Technologies)

92%

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads. (Source: Yesmail)

Define Your Goals

1

#StepsToAdvocacy

Define Your Goals

What do you want from an Advocacy Program?

Brand Awareness

Revenue Social / Email Growth

Education

#StepsToAdvocacy

Define Your Goals

Determine your metrics

Brand Awareness

Revenue Social / Email Growth

Education

Impressions ROI Monthly email subscriber growth

Content views and interactions

#StepsToAdvocacy

Define Your Goals

Be optimistic, but realistic

Research Your Competition

2

#StepsToAdvocacy


#StepsToAdvocacy


What makes you unique?

What big ideas have brought you the most success?

Where is your competition dropping the ball?

Find your own space in the market

Use What You’ve Got

3

#StepsToAdvocacy


Email

#StepsToAdvocacy


Social

#StepsToAdvocacy


Relationships

#StepsToAdvocacy


Paid Marketing

#StepsToAdvocacy


Twitter Outreach

Get Your Creative On

4

#StepsToAdvocacy


Put the daily work down

#StepsToAdvocacy


Go off campus to a creative location

#StepsToAdvocacy


Land on a few big ideas

#StepsToAdvocacy


Push the button

Analyze What Works and What Doesn’t

5

#StepsToAdvocacy

Analyze Your Advocacy Program

What was successful? Why?

1

What was unsuccessful? Why?

2

#StepsToAdvocacy

Create a testing culture

Not every idea will be successful, but every idea

should teach us something.

Test A Test B

#StepsToAdvocacy

Your advocacy workflowGoals

Competitive Research

Use What You’ve GotLaunch

Get Creative

Analyze

5 Steps to Building a Quality Advocate Network

Marketing

Transcript of 5 Steps to Building a Quality Advocate Network