5 Steps to AchieveCustomer-OrientedMarketing

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Put yourself in your customer’s shoes You know the product inside out but your customers don’t. Think as if you are one of them and see what you could do with the product from their perspective. Don’t assume they read your product data sheet! 1

Listen and show them how to better use the product

Customers are much less likely to leave if they can use the product well. Listen to them and identify where you can assist them in better using the product.

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Step 1 Step 2 Step 3

Make your customers a trackable unitTo impose a customer-oriented mindset, you need to make your customers measurable so you have reasonable grounds to map out and capture the potential customer’s value.

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Bare the directional change in mind Becoming a customer-oriented organisation is fundamental change. You need to have your executives onboard with you to drive this top-down.

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4 Let customer-level reporting lead the way

By creating customer-level reporting, you can measure and demonstrate that your customer-oriented marketing can increase value. And that’s how you will get the green light.

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Watch the ful l v ideo of

What Does I t Take to be

Customer-Oriented

by Regan Yan here

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