“We’re in the middle of a content marketing renaissance”

It’s a content revolution that marketers and writers are simultaneously thrilled and scared about.

Why Content Marketing is the Elephant in the Room It’s increasingly clear that we’ll be relying on more content-centric

strategies to bolster our SEO toolsets, and that means putting more emphasis on holistic strategies for developing that content.

A Comprehensive Content Strategy

Step 1: Clarify Your Branding Goals

Step 2: Do a Company-Wide Content Survey

Step 3: Identify Your Content Marketing Goals

Step 4: Build A Content Roadmap

Step 5: Scale The Strategy to Your Budget

BONUS: Download our Free Content Calendar Template

Step 1: Clarify Your Branding Goals

“Branding is inexplicably linked to the type of content that you slap that company logo on.”

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Step 2: Do a Company-wide Content Survey

“Find out what type of content you’re currently producing, things you have produced in the past, and what you have planned for the future.”

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Step 3: Identify Your Content Marketing ChannelsYou want to place your content where it gets the most bang for

your buck, which means identifying the channels that will actually drive valuable traffic back to your website. 

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Step 4: Build a Content Roadmap

“Develop a content calendar for three, six, or 12 months out to help you visualize how your resources are being spent and how your overall strategy is evolving.”

Download our free Content Roadmap.

Step 5: Scale The Strategy to Your Budget “A blog, published at least three times a week, is a good place to

start.”

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