5 Social Trends & What They Mean for Your Strategy
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Transcript of 5 Social Trends & What They Mean for Your Strategy
5 Social Trends &
What They Mean for Your Strategy
What We’ll Cover
• Introductions• Trends• Take Action• Predictions
Introductions
We curate, create, and connect content thatgets you results.
About Likeable
2015 Social Media Trends
The destination is off social;
don’t be afraid to take your community there
Driving Off Social Sites
• Truly owned vs. leased• More like Velcro than glue• The Buzzfeed model• Aggregators
Attention spans are growing
Attention Spans Are Growing
• Technology allows (and encourages!) it• Long form and episodic video• Long form written • Tease content on social• Create sequential advertising strategies to drive results
Your brand trumps your product;
your content should reflect that
Content Trumps Product
• Content should blend in with feeds– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors• KISS
Now you see me; now you don’t:
Users love disappearing media
Disappearing Media
• Snapchat• Meerkat & Periscope• Whisper, Yik Yak, & Secret (RIP)• Write it in pencil
Consumers expect real-time brand commentary
Real-Time Content
• Looking spontaneous doesn’t mean you are spontaneous• Eliminate barriers• Post in the right place
Take Action!
Tips & Tricks• Driving off social
– Create a compelling blog– Test small microsites vs. changes to your whole website
• Longer attention spans– Choose your own adventure– Periscope/ Meerkat requires less slick production
• Great content wins– Start with UGC– Find your visual mission statement
• Disappearing media– Test Snapchat in “safe ways” i.e with employees or prospects– Watch first
• Real-time content– Create categories and topics that your brand will get involved in– Fire drill your processes
And Remember
If talking about emojis isn’t right for your brand, don’t talk about emojis.
Predictions
• Facebook advertising will be everywhere – and likes won’t matter• Less talk about Gen-Y and more focus on Gen-C• Multimedia creation will become mainstream • Ad platforms will catch up to Facebook
Predictions
Learn more about social media trends and how to get real results from your efforts;
Contact Likeable Media [email protected]
212.660.2458
240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | [email protected]