5 Social Tools In Practice at Harvard [SXSW11]

download 5 Social Tools In Practice at Harvard [SXSW11]

of 56

  • date post

    19-Aug-2014
  • Category

    Education

  • view

    12.767
  • download

    3

Embed Size (px)

description

Measuring the reach of your social media efforts is a good first step--but it’s not enough. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard’s message to the world, including integration with Facebook’s open graph and real-time Twitter collaboration via Social Flow. Chris Traganos is the Web Developer responsible for Harvard University's main website and WordPress-powered Harvard Gazette news site.

Transcript of 5 Social Tools In Practice at Harvard [SXSW11]

  • 5 Social Tools in Practice @Harvard Chris Traganos @ctraganos
  • 5 Social Tools in PracticeWordPress FeedsFacebook Open GraphChartbeatQR CodesSocialFlow
  • Harvard University is actively engagingits online community through several digital outposts
  • 1WordPress FeedsDistributing news across the university via syndicationPhoto: Stephanie Mitchell, Harvard Staff Photographer
  • RSS
  • RSS
  • RSS
  • Wordpress @Harvard Harvard Gazette is powered by WordPress The Gazette theme is using straight php functions and minimal amount of plugins. The site lives straight on the WP core and auto-updates versions without breaking. Content from site powers the Harvard Mobile app and news feeds on websites showcasing Gazette content on their site for specic tags and categories
  • Wordpress @Harvard WordPress provides the ability to customize feeds from content produced around the university Custom feeds enable online communities to get content-specic news for their audience Technology has been around forever, fresh content is driving online engagement
  • Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
  • Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
  • Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
  • Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
  • Content shared using Wordpress Feeds
  • Custom News Feed:http://news.harvard.edu/gazette/tag/hasty-pudding/feed/
  • News feed arebased on topical sections of the content.
  • Blog Aggregators:http://news.harvard.edu/gazette/feed/
  • m.harvard.edu
  • m.harvard.edu
  • m.harvard.edu
  • 2 Facebooks Open Graph
  • Everyone loves points.
  • Facebook Open Graph @HarvardProvides Facebook with context and resources for sharing your likes across the webAuthentic sharing tool - vetted likes make for great referrals IMG: http://bit.ly/dT2how
  • Open Graph brings the Gazette into the Facebook ecosystemog:titleog:typeog:imageog:urlog:descriptionog:site_nameThese are
  • Likes & Recommendations
  • test & debug
  • Facebook Open GraphURL Linterhttp://developers.facebook.com/tools/lint
  • 3
  • chartbeatActively monitoring trafc anduser behavior on our sitesin real time.
  • Why chartbeat & Google Analytics?
  • Google Analytics is the tool we use to track and analyze regular events. Chartbeat is the tool for monitoring thoseunpredictable events.
  • Watching the live conversation and interaction with our site as an events occurs.
  • Watching the live conversation and interaction with our site as an events occurs.
  • Watching the live conversation and interaction with our site as an events occurs.
  • Watching the live conversation and interaction with our site as an events occurs.
  • 4QR Codes@Harvard
  • Mobile devices areconnecting the print medium with the digital world
  • QR Codes & Mobile DevicesImportant to note that QR codes are best used inconjunction with mobile friendly sites. Having a QRcode access a fast-loading site enhances theusers experience with the print and web.
  • QR Codes @HarvardPrint publications are incorporating QR CodesThe QRs are kept condensed thanks to the Gazette URL shortener http://hvd.gsGreat tool for providing bonus content online
  • QR Codes @HarvardPrint publications are incorporating QR CodesThe QRs are kept condensed thanks to the Gazette URL shortener http://hvd.gsGreat tool for providing bonus content online