5 Simple Tips To

Increase Your Earnings

by 100%

Money

Behind The Chair

For Hair Salons and Barber Shops

By: Gil Zapata

Business Consultant

Tip 1: Proprietary

Products

Carry in your store proprietary products that

your customers can’t buy at the beauty shops,

retail stores, Walmart, or on-line.

When you carry products that you customers

can’t buy at any retail location, they have no

option to come back to your hair salon or

barber shop.

This means that even if they don’t need a

haircut or hair services, they may just stop by

to buy products.

If you do this with 100 customers and each

consume at least 2 bottles of shampoo,

conditioner or any other product per month;

you just increased 200 product sales. This may

lead to a great increase in revenues.

Retail hair products are a multi-billion

dollar industry

Tip 2: 3 Senses

Are Powerful

There are 3 senses you need to use to sell

products. 1) See 2) Smell 3) Feel

Make sure you offer every client a shampoo

service. At the bowl you will have the

opportunity to use the 3 Sense Sales Strategy.

Comment on the how much you love the smell

of the shampoo you're using (if your client

hasn't already).

Let your client play, touch, smell, and see the

products. Your client will subconsciously be

thinking about these products throughout the

rest of their service.

Tip 3:

Team Habits

You need to get all of your barbers or hair stylist

on the same boat; otherwise this won’t work

How do you this?

1) Set weekly goals

2) Develop an Incentive or Reward system for

highest sales

3) Metrics (what gets measure gets managed)

Who is selling the most or the least

What products are selling

What are clients asking for

Reward the highest sellers and help the weak

sellers. Eliminate products that are not selling.

Develop incentive plans for your buyers/clients.

4) You can also contact your local product rep

and see if the manufacturers are offering any

incentives to salon owners. Often times big

product companies will offer deep discounts o

extra back-bar products to their salons that

sell the most retail.

Tip 4:

Social Media Sales

You Go to (www.socialoomph.com) or integrate your

social media into 1. What does integrate your social

media mean?

At twitter you can indicate twitter to automatically

post any posting into your facebook or other social

sites. This way you just post 1 and it will appear

automatically in 2 to 5 social sites. You save posting

time and increase exposure.

With every customer that buys a product or gets

service with you, do the following:

1) Create a form and have every client fill it out

2) Get their linkedin.com, their facebook page,

twitter, etc.

3) Ask permission and tell them to provide

a comment about your services or product or

have them post something.

4) Work their friends. If someone bought a product

from you, it’s likely their friends will buy too.

There is more things you can do. If you did this with

100 customers and each have 100 organic friends;

you have 1000 potential customers who can buy your

products. Now, you are selling on-line; your

increasing revenues; reducing operational costs.

Tip 5:

Product Party

This is a way to have fun with your customers

and staff. It creates corporate culture and

can turn into a systematic marketing strategy.

Every single month for the next 6 months hold

a product party.

Find sample product from new manufacturers

or sample FREE to you. This way you don’t have

to buy a lot of products.

Offer FREE products to your clients.

Invite your staff and their clients to the salon

after-hours, and throw a little cocktail hour

to introduce your clients to your latest retail

products.

Hold a demo. Offer discounts that evening to

your customers.

Have fun and increase profits.

To Address Any Questions or Comments

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By: Gil Zapata,

About Gil Zapata

Gil Zapata is a business consultant,

speaker, and writer. He has written

for several publication, appeared in

radio shows, and has been booked for

several speaking engagements. He has

assisted in excess of 400 business owners in

numerous ways. As an entrepreneur he

founded two start-ups with no capital. The

first company generated in excess of $1

Million in gross earnings within 4 years. The

second company he started with only $500

dollars and grew earnings in excess of 200%

within 2 years. He holds numerous

professional licenses and college degrees

including post-graduate studies from Harvard

Business School.

Gil has provided strategies and capital to

numerous barber shops and hair salons.

A Publication Of:

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888-505-5835

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