SHORTFALLS OF 5 DIY SURVEYS

The average response ratehas reduced from 30% to

below 20%.

1. Length of the surveyThe length of a survey can determine theoverall completion and response rates.

A survey that takes over 10 minutes tocomplete is more likely to have a lowerresponse rate and larger abandonmentrate.

2. Multiple Question Types & Question DesignThe use of only one question type cancreate downfalls. Utilising multiple typescan engage the respondent andincrease completion rates.

2. Multiple Question Types & Question DesignAvoid these design features:- Leading questions- Double Barrelled questions- a lack of 'None of the Above' or'Don't Know'

3. Satisficing

is when the survey respondent chooses the answer theythink the surveyor will appreciate the most. It is often a signthat the survey is too long or there are too many questionsthat the respondent finds no value in answering.

4. No Advanced Question Logicor Pre-PopulationAdvanced Question Logic like skip and branchlogic can greatly increase the response rate of asurvey. Skip or Branch logic is when a series ofquestions are only asked if a particular answer wasgiven in a previous question. This reduces the size of the survey overall andincreases the value to the respondent.

4. No Advanced Question Logicor Pre-PopulationPrepopulated data is when fields like dates,demographical data or transaction history areautomatically entered into fields so therespondent does not waste time filling these outover and over again.

5. No External Features toIncrease the Response RateThere are many ways to increase response rates before therespondent has even viewed the survey.

The main features can be the email invitation, the integration of anincentive like a prize draw, the circumstances under which therespondent received the survey and the overall personalisation andvalue perceived of the survey.

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