5 Seo Mistakes to Avoid

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5 SEO Mistakes to Avoid Hall Web Services

description

Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.

Transcript of 5 Seo Mistakes to Avoid

Page 1: 5 Seo Mistakes to Avoid

5 SEO Mistakes to Avoid

Hall Web Services

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Who We Are

Kasi GajtkowskiOrganic Search [email protected]

Hall Web Serviceswww.hallme.com

• 11 Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"

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Got Questions?

• Use GoToWebinar “Chat” or “Ask a Question”

• Twitter with #Vision tag

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About You:• You understand what SEO is and why it's important for your website

• You've got an idea of what SEO best practices are

• You've been thinking about your website's SEO strategy or have implemented one

What You'll Learn:

• 5 common SEO pitfalls and how to avoid/fix them

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SEO: Science & Art

• Apply Best Practices• Test your methods• Be Creative• Add some finesse

It's not an exact science.

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• How did you validate your keywords?

- Keyword Tools

- Manual Research

• Are people actually searching for those words?

• Too competitive? (you will not be #1 for “software”)

Mistake #1: Not researching your keywords.

Photo credit: http://www.flickr.com/photos/alcomm/217097889/

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• Title tags unique for each page?

• How are you using h1 tags?

• Meta descriptions unique for eachpage and contain keywords?

Mistake #2: Not following best practice guidelines for on-page elements.

Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/

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It's all about using keywords in those on page elements – lose the filler!

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Mistake #3: Not using your keywords in your content.

Your keywords must be in your web copy!

• You can't fool the search engines

• May need to tweak or rewrite copy to accommodate keywords

• Should sound natural to your readers

Photo Credit: http://www.flickr.com/photos/lwr/376731969/

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Keyword Density:

2-4% for your targeted keywords

Photo Credit: http://www.flickr.com/photos/halderman/2517411063/

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• No longer an online “brochure”• Your competitors are changing all the time• Keep 'em coming back – visitors & spiders• Blogs are an easy way to do this

Mistake #4: Not updating your content on a frequent basis.

I need something toread, man!

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Mistake #5: Focusing on rankings rather than conversions.

* http://www.emarketer.com/Article.aspx?R=1007479

eMarketer's 2010 Digital Marketing Outlook report*:

only 9.4% of senior marketers named conversion & ROI as the most important metric

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What good is it to be #1 if you're not getting your desired outcome?

• What are your goals?• What are your user conversion strategies?

•Newsletter sign ups

•Contact Us

•Whitepaper downloads

•Webinar sign-ups

•Blog Subscribers

Photo credit: http://www.flickr.com/photos/obiakpere/52660486/

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Re-cap

Photo: http://www.flickr.com/photos/5-0_og/1304841776/

• Do the keyword research

• Follow best practices

• Use keywords in your content

• Update your site regularly

• Think about the end results - goals!

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Weekly Webinars

Next week:

Amanda – Twitter for Business: Intermediate & Advanced

Two Weeks:

Jenika – Generating Leads from Research Oriented B2B Buyers

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Learn More!Web Vision Blog - http://www.hallme.com/blog

Webinars – http://www.hallme.com/webinars

Follow Hall on Twitter - @Hall_Web

Call us! 1-877-425-5932 (HALL-WEB)

Email me: [email protected]

QUESTIONS?