5 Rules of Effective Video Marketing
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Transcript of 5 Rules of Effective Video Marketing
For nearly than 20 years, we have been creating, producing and distributing media content to viewers. From reality based programming to small business videos and award winning documentaries;
now we bring you… Buzzworthy Media, FL
Clearwater, FLyouarebuzzworthy.com
RULES5FOR EFFECTIVE VIDEO MARKETING
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
Start with a plan in mindFIRST RULE IS:
Have you ever gotten in the car and aimlessly driven anywhere?That is what most people do when they attempt to startmarketing on YouTube.
Get yourself a roadmap:What is your goal?Who is your audience?What do they want to know?
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
BREVITY IS KEY!
SECOND RULE: K.I.S.S.
Keep your videos short and to the point.
Our attention spans are getting much shorter these days, so when you ramble on for 7-10 minutes on your video, you lose your audience.
Basic Rules:• Keep it under 2 minutes• Stay on topic• Grab them in 6 seconds or less
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
NUMBER THREE:
Build in Interaction
Make use of annotation on YouTube. Offer something for the viewer to do after the video is over.
• Download a whitepaper• Get a free gift (in exchange for their email)• Send you a message on social media (Facebook, Twitter, etc)
TIP: Utilize active actions instead of passive. If they subscribe, set up an auto responder, and build in value in exchange for their email address.
When directing to social media, tell them to say something to you, not just hit the like button. This encourages engagement with your audience.
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
NEXT UP:
Show & Tell
Nobody wants to watch a talking head the whole timeUse illustration or “b” roll to illustrate the point you are making
Make sure you are capturing good, clean audio. In the industry we say:
AUDIO IS HALF THE PICTURE!
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
BLAH
BLAH
FINALLY:
The fatal flaw of most first time video marketers is sporadic or inconsistentvideo marketing campaigns. Google likes fresh, consistent, relevantcontent, so make sure you are providing both your audience and your SEOwith what it wants.
Consistency
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
• Develop a schedule• Plan your delivery• Stick to your plan!
WATER YOUR GARDENAND IT WILL GROW!
For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com
RU
LESSTART W
ITH A PLAN
KEEP IS SIMPLE SILLY
BUILD IN INTERACTION
SHOW AND TELL
BE CONSISTENT
STAND OUT FROM THE CROWD!
For more ways to harness the power of
video visit us on the web at:
youarebuzzworthy.com