5 Recruitment Marketing Basics HR Should Never Forget
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Transcript of 5 Recruitment Marketing Basics HR Should Never Forget
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your brand
Candidates dont care about...
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Really?
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Really. It sucks.
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They care about...
what you can DO for them!
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Its not just about how much you pay...
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Or how funky your offices are...
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Or if you have annual pet day...
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Its about whatyour employees are saying
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That they trust over...
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1. Job ads
2. Career site copy
3. External recruiters
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The most commonly overlooked factis a companys internal
audience - the employees- as keyto influencing and gainingexternal candidate trust
Edelman Trust Barometer Study 2014
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Recruitment is changing.
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Whats happening?
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83% of candidates look at online reviews,social media conversations,
and LinkedIn profiles of staffbefore making an application for a job.
Source: Jobvite
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Source: Findly.com
83% of company career siteshave a less than 15% return rate.
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DOH!
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The main reasons quality candidatesdont consider your jobs are:
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They Dont TRUST or KNOW you
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They are not ready to move
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Or both.
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What Can You Do?
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Start a blog?
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Get your CEO to tweet?
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Make a video of staff having aNerf-gun fight?
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Consider this.
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Strip it back...
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To the basics
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5 Principles
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Principle #1.
Create content candidates actually WANT
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and they will return for more...
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What do candidates really want?
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They want to be able to TRUST you...
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Before they will apply
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Principle #2.
Consistency Builds Trust
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Consistently deliver youremployer brand promise
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Principle #3.
Involve Employees
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1. Social media training
2. Social media tools
3. Time
with
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Principle #4.
Do it BETTER than your competition
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and your message will start to spread...
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... even off line...
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If you build a great experiencepeople tell each other about that.Word of mouth is very powerful
Jeff Bezos, Amazon
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Principle #5.
Have a STRONG social recruitmentbranding strategy to ensure you do it better
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Learn about the
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your brand
Candidates dont care about
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1. Create content candidates want2. Consistently deliver your employer brand promise3. Involve employees4. Do it better than your competition5. Have a STRONG social recruitment branding strategy
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Learn More:
FREE VIDEO TRAINING SERIES
