5 Recruitment Marketing Basics HR Should Never Forget

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  • your brand

    Candidates dont care about...

  • Really?

  • Really. It sucks.

  • They care about...

    what you can DO for them!

  • Its not just about how much you pay...

  • Or how funky your offices are...

  • Or if you have annual pet day...

  • Its about whatyour employees are saying

  • That they trust over...

  • 1. Job ads

    2. Career site copy

    3. External recruiters

  • The most commonly overlooked factis a companys internal

    audience - the employees- as keyto influencing and gainingexternal candidate trust

    Edelman Trust Barometer Study 2014

  • Recruitment is changing.

  • Whats happening?

  • 83% of candidates look at online reviews,social media conversations,

    and LinkedIn profiles of staffbefore making an application for a job.

    Source: Jobvite

  • Source: Findly.com

    83% of company career siteshave a less than 15% return rate.

  • DOH!

  • The main reasons quality candidatesdont consider your jobs are:

  • They Dont TRUST or KNOW you

  • They are not ready to move

  • Or both.

  • What Can You Do?

  • Start a blog?

  • Get your CEO to tweet?

  • Make a video of staff having aNerf-gun fight?

  • Consider this.

  • Strip it back...

  • To the basics

  • 5 Principles

  • Principle #1.

    Create content candidates actually WANT

  • and they will return for more...

  • What do candidates really want?

  • They want to be able to TRUST you...

  • Before they will apply

  • Principle #2.

    Consistency Builds Trust

  • Consistently deliver youremployer brand promise

  • Principle #3.

    Involve Employees

  • 1. Social media training

    2. Social media tools

    3. Time


  • Principle #4.

    Do it BETTER than your competition

  • and your message will start to spread...

  • ... even off line...

  • If you build a great experiencepeople tell each other about that.Word of mouth is very powerful

    Jeff Bezos, Amazon

  • Principle #5.

    Have a STRONG social recruitmentbranding strategy to ensure you do it better

  • Learn about the

  • your brand

    Candidates dont care about

  • 1. Create content candidates want2. Consistently deliver your employer brand promise3. Involve employees4. Do it better than your competition5. Have a STRONG social recruitment branding strategy

  • Learn More: