5 reasons Your Business Should Be Using Social Media
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Transcript of 5 reasons Your Business Should Be Using Social Media
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Reason 1: It's Where YourCustomers Are Hanging Out
source: Yellow Pages Social Media Report 2013
15 million Australiansuse at least one SocialMedia platform
4 million Australians use SocialMedia to connect with businesses
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Key Stats
65% of Aussies use Social Media
20% of social media usersuse social media to researchproducts and services
25% of social mediausers follow brands
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Reason 2: To Improve BrandAwareness
BRAN
D!The more people that seeyour brand, the more likelythey will be to rememberyour business when theywant to buy what you haveto offer
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Reason 3: To Build Trust in YourCompany
At least in the short term, social proof may bemore important than what you actually DO
Mark Schaeffer
Positive actionswithin
relationshipsbuild trust
ASK
LISTEN
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Reason 4: To Boost WebsiteTraffic & Search Engine Ranking
Social Media + SEO + Content
SearchEngine
Ranking
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Reason 5: To Cut Marketing Costs
Social Media is not free...
but it's much more affordablefor small businesses and it'seasier to track sales &customer engagement thantraditional marketing &advertising
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5 Things to do TODAY!
Set aside 1 hour to visit 2 social media sitesSign up for 1 siteSet some goalsPrepare yourself for getting socialTell your Customers
If you're a complete newbie
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5 Things to do TODAY!
Optimise your social media profilesUse tools to automate your updatesGet email addressesMake your updates shareable & clickableMeasure the performance of your channels
If you're already active on social media
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Local Companies on Social Media
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Your Business
BrandAwareness
Sales
CustomerRetention
LeadGeneration
BuildTrust
Reputation
Social Media Impact
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www.dottimedia.comwww.facebook.com/dottimediawww.twitter.com/dottimediawww.instagram.com/dottimediawww.pinterest.com/dottimediahttps://plus.google.com/[email protected]
www.dottimedia.com