5 Proven Ways to Boost Your Social Media Presence

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“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” - Amy Jo Martin 5 Ways to Boost Social Media Presence

Transcript of 5 Proven Ways to Boost Your Social Media Presence

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every

time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”

- Amy Jo Martin

5 Ways to Boost Social Media Presence

As a busy small business, social media is probably just one more thing

to add to your already exhaustive to-do list.  Social media has become a part of everyday life and it'll only

become more and more important to the success of your business. Follow these 5 tips to boost your business

with social media.

FOLLOW THE EXPERTS

Social media operates on a 24-hour news cycle.

Read their Blogs

Follow their Social Media

Feeds

Subscribe to their

Newsletters

Quotes, Tips, and Photos

Quotes, tips, and photos are easy to create, and are frequently shared by followers on social media.

How-tos, Checklists, or Tutorials

How-tos, checklists, or tutorials that guide your followers and help them solve problems.

Infographics, Slide Decks, or Short Videos

Infographics, slide decks, or short videos that take a little more time to create, but get a lot of engagement from followers.

SOCIAL NETWORKS

Social networks are becoming increasingly visual. Platforms like Instagram and Pinterest only contain visual content. Some examples include:

KEYWORD OPTIMIZATION

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Keyword optimization is important when using Pinterest. Users are going to Pinterest to search for content they’re interested in.

Of active Pinterest users

choose Pinterest over search engines like

Google.

INSTAGRAM ENGAGEMENT

Increase your Instagram engagement by being interactive with your customers. Just make sure you're giving credit to the fan who posted the photo by tagging them in the caption or using apps that repost users' images and tag them in the caption.

COMPLAINTS VIA SOCIAL MEDIA

Address all complaints on social media profiles promptly. Jay Baer, president of Convince & Convert, encourages marketers to “hug your haters” so any issues that are posted publicly don’t escalate and get out of control.

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