5 Pillars of Online Marketing Optimization OMO
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©2010 1 5 PILLARS OF ONLINE MARKETING OPTIMIZATION (OMO) November 2010
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A presentation on inbound marketing tactics. Known as online marketing optimization, it is a tactical approach on how you can create a funnel via various online channels to generate traffic or leads for your business.
Transcript of 5 Pillars of Online Marketing Optimization OMO
©2010 1
5 PILLARS OF ONLINE
MARKETING OPTIMIZATION
(OMO)
November 2010
ONLINE MARKETING OPTIMIZATION
Creation of a funneling process via various online channels to generate traffic or leads for your business.
NEW SCHOOL STRATEGYInbound Marketing for Online Marketing Optimization
Strategies and processes to help your website get found by clients and customers already learning, discovering and shopping in your industry.
Outbound (Interruption) Marketing
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OLD SCHOOL STRATEGY
TACTICS
1. BLOGS
The foundation and hub of all your content Write blogs specific to your industry,
customer’s pains and solutions to your customer’s problems
Repurposing blogs into various pieces of content ie. PDF, eBook, Webinars, Videos, Micro Blogs, Tweets, Facebook posts etc.
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TACTICSTACTICS
2. NATURAL SEARCH (SEO) On-Page SEO- Keywords in Meta Content, Site
Content, URL, Internal links anchor text.
Off-Page SEO- Inbound links
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TACTICSTACTICS3. PAID SEARCH (PPC)
Extends your reach beyond organic by targeting thousands of related keywords.
Targeted avenues like LinkedIn and Facebook allows for highly granular targeting on audience profiles.- Geographical targeting- Age
- Designation - Industry
- Company Name
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TACTICSTACTICS4. SOCIAL MEDIA
Is NOT just a Facebook page a Twitter account or talking to Generation Y
It’s about enabling and facilitating conversations with your current and prospective customers
Timeliness customer support
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TACTICSTACTICS5. ROI - Measuring & Optimizing
Define the audience of the reports, the format and frequency.
- Blog Grader: http://blog.grader.com/- SEO Effectiveness: http://websitegrader.com/- PPC Conversion & Tracking:
http://adwords.google.com/support/aw/inproduct/bin/answer.py?hl=en&answer=115794#
- Social Media Effectiveness: http://socialmention.com/
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ABOUT US Digital Search Marketing Agency since 2002 Headquartered in Costa Mesa, California Resources in Los Angeles, Seattle, San
Francisco, Chicago and Orlando
Partial Client List: Mazda, Oprah.com, Microsoft Dynamics, Anchor Blue, O’Neill, UHG, Callaway.
150, Paularino Avenue, Suite D285, Costa Mesa, CA 92626
