Starter

Find and post on your blogs the most interesting/ exciting use of new technologies in the film industry. The use of technology can be used in either the production, distribution or exhibition of a film

7D cinema

http://www.dailymotion.com/video/x1kosab_7d-show-at-dubai-mall-amazing_tech

Impact:• Heightens realism• Total immersion• Blurs the lines

between fiction and reality

• Escapism

Outcomes

Define technological convergence

Explain what is meant by proliferation of hardware and content

Give examples of new technologies used in film production, exhibition and distribution.

QUESTION

If media convergence is when 2 media products combine together, what do you think technological convergence is?

When technologies converge in order to allow multiple uses on one device

Example

Task: Carousel

In a Word document create the following table

Technology used

Impact on producers

Impact on audience

Production

Distribution

Exhibition

Think of / research one technology that has had an impact on production, exhibition and distribution. Move to the computer to your left, write the impact that it has had

Proliferation

This means increase at a rapid rate

What does proliferation of hardware mean?

Increase in technologies such as;• digital cameras and 3D cameras• iPhones and iPads• mobiles with in built internet and cameras• DVD and Blue Ray• IMAX and 3D cinemas

Case study: ‘Shifty’

Watch the following trailerhttps://www.youtube.com/watch?v=DT75k8sUXaQ

Who do you think is the target audience for this film?

What is the best way to target that audience?

Task

Have a look at the resources provided on the blog in order to be able to explain how Shifty was produced, distributed and exhibited.

On your blogs, summarise key points for how this film was produced, distributed and

exhibited?

What impact has digital technology

had for ‘Shifty’?

In 2 groups, create a mind map using a creative blogging tool which answers the

above question

Task

What impact has digital technology had for a

Hollywood film

In 2 groups, create a mind map using a creative blogging tool which answers the

above question

Case study: Netflix

Read the following article (the link is on the blog)http://www.nytimes.com/2013/02/25/business/media/for-house-of-cards-using-big-data-to-guarantee-its-popularity.html?_r=0

Consider the following questions; Why is Netflix so popular? How has Netflix used technology to

ensure customer satisfaction? Why is House of Cards so successful?

How important is technological convergence for institutions and audiences within a media area that you have studied?