5 must haves for your 2016 digital marketing strategy

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“5 Must-Haves for Your 2016 Digital Marketing Strategy”

Transcript of 5 must haves for your 2016 digital marketing strategy

Page 1: 5 must haves for your 2016 digital marketing strategy

“5 Must-Haves for Your 2016 Digital

Marketing Strategy”

Page 2: 5 must haves for your 2016 digital marketing strategy

“I forgotto SEND

this month’s newsletter”

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“I didn’t have TIME to

follow-up with leads”

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“I don’t know what I did

today… I wish I read my DIARY

first”

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“I keep reading books and attending

events… but rarely take ACTION”

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“Failing to PLAN is planning to fail”

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“I've been on a calendar, but I've never been on time”

~M.M.

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A workout buddy? You'll workout harder (and smarter).

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I need a PLANI need a CALENDAR I need a WORKOUT BUDDY

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BusinessBloomer.com/Slides

Yes!

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Rodolfo Melogli @rmelogliDigital Marketing Consultant ~

Author ~ Web Developer

Lego builder

Road builder

Digital Marketing Plan builder

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ACTION TIME!

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1. Must-Haves for Your Digital Marketing Plan

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Website that works

Inbound Mktg plan

Tracking & KPIs

Lead Capture

Follow-up strategy

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2. Let’s Hear From Actual Business Owners

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WHO are you?

WHAT do you sell?

HOW are you planning to sell?

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3. Tips to Hold Yourself Accountable

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Meet/call SOMEONE who can hold you accountable

Hire a coach

“Googlecalendar it”, once/wk, 50/50

Use a business friend (not a friend!)

Join a Mastermind/Meetup

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Get a 12-months view calendar (like “normal” businesses do…)

Mark your events / fairs / product launches / promos

Be smart: work backwards. Events need preparation

Define today’s goals based on YR > MO > WK plan

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Gain momentum

Focus. No distractions (StayFocusd App)

Be Consistent, otherwise you can’t even build momentum :)

Define “Quick Wins”. Big goals are difficult to achieve

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Delegate / Outsource / Automate

Write on PAPER what you don’t like doing:

1. Is this something I care about?

2.Is this how I want to spend my day?

3.Will this light me up and want to keep me going?

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NEXT 4 WEEKSa.Review the 5 Digital Marketing Plan

Must-Havesb.Find a Buddy / Coach!c. Buy a 12-mo-on-1-page Calendard.Set income goals & work backwardse. Join the “Take the Challenge”

contest

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“Take the Challenge”

a.Raise your hand to enter! I’ll email you

b.Take action on this month’s learnings

c. Present here next month, for 10 minutes, with actions taken, goals, failures & successes

(yes, you can make an offer / CTA)

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BusinessBloomer.com/Slides

Thank you!