5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009
description
Transcript of 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009
![Page 1: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/1.jpg)
5 mistakes foodbank websites make
Jessica Bobbitt Leddy, Internet Solutions Manager
Alison South, Account Manager
Read our blog:www.netwitsthinktank.com
![Page 2: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/2.jpg)
Our Presenters
Jessica Bobbitt LeddyInternet Solutions Manager
Alison South
Jessica Bobbitt Leddy| Page #2 © 2008 Blackbaud
Jeff TerryManager of National Accounts - Blackbaud
@JT_on_DI
Alison SouthFeeding America Account Manager
![Page 3: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/3.jpg)
Agenda for today
o Past, Present, and Future of the Nonprofit Website
o 5 common mistakes
o Website audit: Capital Area Foodbank
Jessica Bobbitt Leddy| Page #3 © 2008 Blackbaud
Ground Rules
o We encourage your questions & comments via Chat or Twitter (@JT_on_DI)
o We will un-mute for Q/A at the end
o Enjoy yourself!
![Page 4: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/4.jpg)
Evolution of the Nonprofit Website
o Brochure-ware Website
o Transactional Website
o Integrated Website
Jessica Bobbitt Leddy| Page #4 © 2008 Blackbaud
First website launched
August 6, 1991
![Page 5: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/5.jpg)
Blackbaud.com - circa 1996100% brochure-ware
Blackbaud.com- circa 2009Highly interactive
Jessica Bobbitt Leddy| Page #5 © 2008 Blackbaud
![Page 6: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/6.jpg)
1. Hidden Donate Button
2. Organization by Org Chart
3. Death by Scroll
4. The NASCAR Effect
5.
The Market is Noisy5 Mistakes Nonprofit Websites Make
Jessica Bobbitt Leddy| Page #6 © 2008 Blackbaud
5. Content Rot
Source: Connections – www.blackbaud.com/connections
![Page 7: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/7.jpg)
Hidden Donate Button
Jessica Bobbitt Leddy| Page #7 © 2008 Blackbaud
![Page 8: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/8.jpg)
Bread for the City
Jessica Bobbitt Leddy| Page #8 © 2008 Blackbaud
![Page 9: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/9.jpg)
Organization by Org Chart
Jessica Bobbitt Leddy| Page #9 © 2008 Blackbaud
![Page 10: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/10.jpg)
Organization by Org Chart
Instead, think about:
� Who your website visitors are
� How they get to your site (google, facebook, newsletter,
Jessica Bobbitt Leddy| Page #10 © 2008 Blackbaud
(google, facebook, newsletter, etc)
� and what they are after
Bottom line: Design for the audience, not for the organization
![Page 11: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/11.jpg)
Audience-Centric
Jessica Bobbitt Leddy| Page #11 © 2008 Blackbaud
![Page 12: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/12.jpg)
Audience-Centric
Jessica Bobbitt Leddy| Page #12 © 2008 Blackbaud
![Page 13: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/13.jpg)
Targeted Content
Jessica Bobbitt Leddy| Page #13 © 2008 Blackbaud
![Page 14: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/14.jpg)
Death by Scroll
� Writing for the web is different than writing for Print
� People look for information on a website differently
• Keep it Short
• Keep it Focused
Jessica Bobbitt Leddy| Page #14 © 2008 Blackbaud
• Keep it Focused
• Keep it Interactive
� Eyeballs move around a webpage quickly and not necessarily orderly
![Page 15: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/15.jpg)
The NASCAR Effect
Jessica Bobbitt Leddy| Page #15 © 2008 Blackbaud
![Page 16: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/16.jpg)
Instead, Simplify
Jessica Bobbitt Leddy| Page #16 © 2008 Blackbaud
![Page 17: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/17.jpg)
Content
Jessica Bobbitt Leddy| Page #17 © 2008 Blackbaud
![Page 18: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/18.jpg)
Jessica Bobbitt Leddy| Page #18 © 2008 Blackbaud
Website AuditCapital Area Food Bank
![Page 19: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/19.jpg)
Capital Area Food Bank – Archived website circa 2002
Jessica Bobbitt Leddy| Page #19 © 2008 Blackbaud
![Page 20: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/20.jpg)
Capital Area Food Bank– Archived website circa 2008
Jessica Bobbitt Leddy| Page #20 © 2008 Blackbaud
![Page 21: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/21.jpg)
Capital Area Food Bank
Jessica Bobbitt Leddy| Page #21 © 2008 Blackbaud
![Page 22: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/22.jpg)
Jessica Bobbitt Leddy| Page #22 © 2008 Blackbaud
![Page 23: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/23.jpg)
Jessica Bobbitt Leddy| Page #23 © 2008 Blackbaud
![Page 24: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/24.jpg)
+ Strategy
+ Design
[� Internet Strategy
� Email Strategy
� Internet Audit
� Advocacy Strategy
� A-Thon Strategy
� Fundraising
Strategy]
[� Online Branding
� Site Design
� Site Redesign
� Email Design
� Micro-Site Design
� Media Design ]
Blackbaud Internet Solutions Division provides comprehensive consulting services including the following:
Jessica Bobbitt Leddy| Page #24 © 2008 Blackbaud
+ Development
+ Training
+ Management
[� Site Redesign � Media Design ]
[� Site Development
� Content Creation
� Content Migration
� Integration
� Customization
� System Migration ]
[� Onsite Training
� Remote Training
� Classroom Training
� Train-the-Trainer
� Upgrade Training
� eLearning Library ]
[ � Site Management
� Metrics Monitoring
� Consulting Support
� Design Support ]
![Page 25: 5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009](https://reader034.fdocuments.us/reader034/viewer/2022051819/54c728004a7959792c8b458f/html5/thumbnails/25.jpg)
� http://interactive.blackbaud.com
� http://www.blackbaud.com/connections
� http://www.blackbaud.com/netwits
The Market is NoisyWant to learn more? Be sure to check out….
Jessica Bobbitt Leddy| Page #25 © 2008 Blackbaud
� http://www.blackbaud.com/netwits
� http://www.blackbaud.com/events/webseminars.aspx
� Or email your presenter at: [email protected]