5 ‘Little-Big’ Things

You Need to Change Now

About The Way You Are ‘Doing’

Social Media Marketing

Overview

What are we going to talk about today?

• Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There

• It's All About The Branding Baby: Be The Host/ess With The Mostest

• Use Those Hashtags: The SEO Punch Behind That Little # Symbol

• It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content

• Make And Nurture Connections To Stay "In Sight, On Mind"

Break down barriers

New vs. Old Old Rules

• One-way conversation

• Selling

• Promoting

• Competing

• “Shove” product down throat until they buy … and keep shoving more!

New Rules

• Two-way conversation

• Helping

• Informing/Educating

• Collaborating

• Provide answers during sales cycle so customer can make informed decision

Help, Don’t Sell… Position yourself as an Authority and a Resource on your topic

Visibility is Credibility!

• Grow your network – connect actively! • Seek out industry experts • Use hashtag searches to find others

talking about your topic & connect • Set up a Slideshare Library and fill it with

resources (yours and other people’s!) • Embed it on your site!

• Share links to interesting/relevant articles on your LinkedIn profile/page

• Write an opinion about an article, post that and a link to it on your site – socialize on Facebook, Google+

• Curate other people’s content and reshare it! Be sure to include a mention.

• Comment on blogs or articles while you’re logged into your social profiles so people ‘see’ you ‘around the web’

• Monthly newsletter

Put in into action!

Be where they are, when they are there!

• Find your audience • Determine

resources available to ‘work’ channels

• Set up branded social media channels to create an SMP

It’s All About The Branding Baby

Do your Social Media channels look and feel like the rest of your brand?

;.

• Be sure your profiles are filled out completely

• Optimize profiles by adding links to your site and leveraging relevant keywords

• Add branded graphics to your channels Use relevant file names for SEO

• Update graphics by season and/or promotion

• Tag your graphics • Add relevant applications to your

channels to make them more interactive

• Keep up with the changes and follow the rules by channel!

Branding & Optimization

• Be genuine in your desire to connect and be transparent in the end result • Always be polite, kind, and considerate • Share not for profit, but for learning – it will come back to you ten-fold • Attribute sources properly – it’s the right thing to do and people like to be

talked about – everyone loves to see/hear their name • Get your audience involved - You have two ears and one mouth!

• Get others talking about themselves, ask questions, and comment in support of what they are doing

• Know the lingo – be conversant and adapt your message to each channel • Make others the center of attention • Share relevant, helpful, interesting information – on a consistent basis • Stay laser-focused on your topic to make your community exclusive (people

want to be where they belong • Above all, build trust and add value – so you can get them to ‘stay on your

road’ and buy from you down the line

Be the Host/ess with the Mostest. Create the party. Be the party. Host the party.

Use Those Hashtags: The SEO Punch Behind That Little # Symbol

Put in into action!

Add #Hashtags to

your image uploads

on Instagram

Add #Hashtags for

context at the end of

your posts on Facebook

and Google+ pages,

LinkedIn personal

profile updates

Add hashtags to

tweets either at the

end or as part of the

sentence – instantly

linking your post to

others about the same topic

Use #Hashtags in your offline marketing materials to bolster and connect your online efforts

It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content

Spend time producing great & relevant content for your Audience to share and link to …

REPURPOSE CONTENT SHAMELESSLY

How to find content to curate: Set up Google Alerts Use Feed.ly Use Pocket Subscribe to industry blogs and experts in your niche Follow boards on Pinterest to find Infographics and

other relevant resources Follow thought leaders on LinkedIn Plus 1 and/or follow brands and people on Google+ Like pages on Facebook so it’s in your newsfeed Follow people on Twitter and/or search by hashtag

Make And Nurture Connections

Put in into action!

• Give/get endorsements on LinkedIn • Give/get recommendations on LinkedIn • Give/get ratings for your business on

Facebook • Add all your jobs and schools to LinkedIn

profile – connect to your past to open your network

• Go thru suggestions by channel to connect with relevant people

• Be a LION • Provide access to you with no barriers {e.g.

Social Media Weekly Chat} • Be human when responding to comments

from your audience – make a connection and develop the relationship

• Learn from Insights on Facebook to tweak time/type of posts to improve engagement

• Take your offline connections online – when you meet someone in person, try and connect online to stay in touch

The Sky Is The Limit… …once people are listening!

WRAP UP

Barb Smith Head Geek In Charge 561.654.1084