5 Killer Strategies for Record-Breaking Profits in 2016
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Transcript of 5 Killer Strategies for Record-Breaking Profits in 2016
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5 KILLER STRATEGIES FOR RECORD-BREAKING
PROFITS IN 2016insights from
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2015 took the finance, sales, and marketing world by storm with
FASTER, EASIER,
more INTUITIVE, and LESS EXPENSIVE
analytics software.
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BUT…These capabilities came with a learning curve.
We’ve been through it.
We’ve helped customers through it.
We know you’ve gone through it.
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To help you kick off 2016, we’re sharing our top
business analytics lessons from 2015.
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Step One:
Automate to Innovate
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Reporting drains resources.
Streamline your reporting process to free up more time to find the insights you need
for growth.
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Set up data alerts to catch red flags in your data.
Spend more time building new strategies instead of
worrying over the “what-ifs.”
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Step Two:
Plug UpMargin Leaks
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The best offense isa good defense.
Before you can increase margins, you must first plug
up the holesin your current strategy.
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Start with calculating your pocket margin:
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Protect margins with waterfall analysis:
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Don’t forget the following:
1. Prep your data.2. Prioritize customers and
products.3. Sweat small accounts.4. Identify shifts from list
prices.5. Build a path forward.
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Your strategy to keep margins AND customers should:
1. Motivate your sales teams on price AND value.
2. Take the path of least resistance first.
3. Sell on value, not price.DOWNLOAD OUR FREE
EBOOK TO LEARN MORE
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Step Three:
Price for Profit
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Pricing Dos:
1. Focus on value.2. Capitalize on customer
differences. 3. Set a price increase schedule.4. Plan price changes early.5. Sacrifice unprofitable
customers.DOWNLOAD OUR FREE
EBOOK TO LEARN MORE
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Pricing Don’ts:
1. Don’t believe you sell commodities.
2. Don’t price for margin goals. 3. Don’t resort to price slashing.4. Don’t ignore customer
responsiveness.5. Don’t skip price evaluations.
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Step Four:
Venture Into the Unknown of Customer
and Product MixDOWNLOAD OUR FREE
EBOOK TO LEARN MORE
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MIX MATTERS
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Understanding mix not only minimizes margin loss…
…it also helps you uncover profitable strategies you may
have missed.
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THE MOST IMPORTANT PRICE VOLUME MIX ANALYSIS TIP:
Analyze from the ground up.
This means NO plugs.
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Assess these 4 strategies first:
1. Price changes2. Passing cost changes onto
customers3. Product launches4. Customers driving profits
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Step Five:
Turn Customers Into Profit-Generating
MachinesDOWNLOAD OUR FREE
EBOOK TO LEARN MORE
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20% of your customers are too expensive to keep.
They’re draining your profitsby costing more money
than they bring in.
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Next Steps:
1. Find your least profitable customers using profit waterfall analytics.
2. Enrich product mix instead of removing discounts and allowances.
3. Slowly adjust pricing terms.4. Learn from your profit leaders.DOWNLOAD OUR FREE
EBOOK TO LEARN MORE
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WE’VE JUST SCRATCHED THE SURFACE.
Download the free ebook to get more details about these five killer strategies for profit growth.
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