Fan insights and clustering

Identify and understand fan attitudes, behavior trends and psychographic

characteristics to recognize individual fan preferences and offer personalized interactions.

Lead scoringCreate effective target offers todrive renewals and upsells while

attracting new customers.

Learn more about IBM Fan Insight and how the Ottawa Senators are enhancing the fan experience.

KPI dashboard

Data warehouse strategies

Track the success and return oninvestment of initiatives and

campaigns, reviewing and auditing fan metrics, while enabling business

user discovery and analysis.

Aggregate data from external and internal sources into a cloud-based data warehouse offering

hybrid flexibility.

Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry. The Ottawa Senators are using IBM Fan Insight in five key areas:

Keys to SportsFan Insight5

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Fan experience effectiveness

Use visual analysis of fan interactions to uncover opportunities

for brand and fan interactions.