5 Key Hacks for Breakthrough Innovation
-
Upload
amy-jo-kim -
Category
Leadership & Management
-
view
9.530 -
download
1
Transcript of 5 Key Hacks for Breakthrough Innovation
![Page 1: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/1.jpg)
for breakthrough innovation
5 Key Hacks Amy Jo Kim, Ph.D.
![Page 2: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/2.jpg)
1 Section One – Introduction
Table of ContentsWhat We’ll Cover Today
![Page 3: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/3.jpg)
1 Section One – Introduction
Think Like a Scientist
Laser-focus on Early Adopters
Gather customer insights early
Build & test your Core Loop
Co-create a path to mastery
2 Section Two – 5 Key Hacks for Breakthrough Innovation
Table of ContentsWhat We’ll Cover Today
![Page 4: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/4.jpg)
1 Section One – Introduction
Think Like a Scientist
Laser-focus on Early Adopters
Gather customer insights early
Build & test your Core Loop
Co-create a path to mastery
2 Section Two – 5 Key Hacks for Breakthrough Innovation
3 Section Three – Getting Started: 3 Smart Shortcuts
Table of Contents
Clarify your strategy & assumptions with the MVP Canvas
Gather early-adopter insights with Speed Interviews
Turn insights into product design with Habit Stories
What We’ll Cover Today
![Page 5: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/5.jpg)
section one
IntroductionIntroduction Section One
![Page 6: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/6.jpg)
A hunch is creativity trying to tell
you something.
Frank Capra
Filmmaker
![Page 7: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/7.jpg)
You’ve got a great product idea
![Page 8: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/8.jpg)
Section TwoHow I discovered these HacksHow do you know if it’s the RIGHT ONE?
![Page 10: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/10.jpg)
we partner with great companies to make
smart games for a connected world
![Page 11: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/11.jpg)
what can we learn from
breakthrough innovations?
Rock Band
The Sims
Covet Fashion
eBay
![Page 12: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/12.jpg)
5 Hacks for Successful Innovation
Section TwoHow I discovered these HacksCan we generate & validate innovative product ideas
Better, Smarter, Faster?
![Page 13: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/13.jpg)
that lead to breakthrough innovations
5 Key HacksSection Two
![Page 14: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/14.jpg)
Hack 1: Think like a scientist
Hack 1: think like a scientist
![Page 15: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/15.jpg)
To increase your chances of
success, minimize time through
the Build-Measure-Learn cycle
Eric Ries
Author, The Lean Startup
you are here
![Page 16: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/16.jpg)
Ask the hard, important questions upfront
Rock Band
The Sims
Covet Fashion
eBay
![Page 17: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/17.jpg)
what do people want to do in a
virtual dollhouse simulation?
Think Like a Scientist: The Sims
![Page 18: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/18.jpg)
What social systems do we need
to build trust online in a marketplace?
Think Like a Scientist: eBay
![Page 19: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/19.jpg)
Can non-musicians play plastic instruments
together and feel like a band?
Think Like a Scientist: Rock Band
![Page 20: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/20.jpg)
Will fashion-loving young women pay to play
dress-up with real designer clothes?
Think Like a Scientist: Covet Fashion
![Page 21: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/21.jpg)
Hack 1: Think like a scientist
Hack 2: laser-focus on early adopters
![Page 22: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/22.jpg)
Why focus on the early market? Ever heard of Crossing the Chasm?
Geoffrey Moore, 1992
![Page 23: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/23.jpg)
Why focus on the early market? Successful innovations delight a small early market FIRST
Innovation Diffusion Theory
Everett Rogers, 1961
![Page 24: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/24.jpg)
Early adopters will put up
with cost and ridicule for
innovations that meet
real needs.
Erika Hall author, Just Enough Research
you are here
Find & delight your early adopters
![Page 25: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/25.jpg)
Gather ideas and feedback on key systems
Laser-Focus on Early Adopters: eBay
![Page 26: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/26.jpg)
Cultivate relationships with content creators
Laser-Focus on Early Adopters: The Sims
![Page 27: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/27.jpg)
Leverage relationships with avid music gamers
Laser-Focus on Early Adopters: Rock Band
![Page 28: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/28.jpg)
Hack 3: harvest customer insights early
Hack 3: gather customer insights early
![Page 29: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/29.jpg)
you are here
Create a culture of iterative play-testing
There is nothing quite so
useless as doing with great
efficiency something that
should not be done at all.Peter Drucker
![Page 30: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/30.jpg)
Conduct onsite interviews with social gamers
Gather Customer Insights Early: Rock Band
![Page 31: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/31.jpg)
Setup weekly interviews & play-tests
female team + fashion research crossover appeal to non-gamers
Gather Customer Insights Early: Covet Fashion
![Page 32: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/32.jpg)
Expand playtests with team friends enthusiasts
Female-driven team strong appeal to female audience
Gather Customer Insights Early: The Sims
![Page 33: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/33.jpg)
Hack 3: harvest customer insights early
Hack 4: build & test your Core Loop
![Page 34: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/34.jpg)
What is – and isn’t - a core loop?
you are here
In a loop, you’re learning
a skill and updating your
mental model. That’s
what leads to player
delight.
Dan CookCo-founder, Spry Fox Games
DESIGN
& BUILD
![Page 35: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/35.jpg)
Fake Landing Page?AKA Discovery
![Page 36: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/36.jpg)
Fake Landing Page?AKA Discovery
![Page 37: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/37.jpg)
Operant Conditioning Loop?
AKA Skinner Box
![Page 38: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/38.jpg)
Operant Conditioning Loop?
AKA Skinner Box
![Page 39: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/39.jpg)
skill-building =
making customers more awesome
![Page 40: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/40.jpg)
Skill-building habit loop?
![Page 41: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/41.jpg)
Skill-building habit loop?
![Page 42: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/42.jpg)
Engaging activity + internal urge fuels the loop
![Page 43: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/43.jpg)
Feedback & progress support learning & mastery
![Page 44: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/44.jpg)
Investment & triggers pull people back
![Page 45: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/45.jpg)
Focus on prototyping, testing & tuning the basics
Build & test your Core Loop: Rock Band
![Page 46: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/46.jpg)
Create a daily skill-building reason to return
Browse your Style Feed
Browse New
Content
Show off your outfit
Raid your friend’s closet
Browse your Style Feed Accept an Invitation
Dress for the Event
See New
Invitations
Build & test your Core Loop: Covet Fashion
![Page 47: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/47.jpg)
Hack 5: Create a path to mastery
Hack 5: co-create a path to mastery
![Page 48: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/48.jpg)
you are here
DESIGN
& BUILD
Every artist was first an amateur.
Ralph Waldo Emerson
Author, Essays on Self-Reliance
![Page 49: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/49.jpg)
Engage customers with progressive skill-building
![Page 50: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/50.jpg)
Empower enthusiasts & early adopters
by giving them tools, access & special powers
![Page 51: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/51.jpg)
Harvest ideas from early adopters
Co-create a path to mastery: eBay
![Page 52: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/52.jpg)
Release tools early to your fan communitythen harvest feedback & ideas for advanced features
Co-create a path to mastery: The Sims
![Page 53: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/53.jpg)
Build mastery systems around
early adopter & non-musician aspirations
Co-create a path to mastery: Rock Band
![Page 54: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/54.jpg)
Create rating systems that bubble up experts
Co-create a path to mastery: Covet Fashion
![Page 55: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/55.jpg)
Think like a scientist
Recap: 5 Key Hacks
![Page 56: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/56.jpg)
Think like a scientist
Laser-focus on early adopters
Recap: 5 Key Hacks
![Page 57: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/57.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Recap: 5 Key Hacks
![Page 58: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/58.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build & test your core loop
Recap: 5 Key Hacks
![Page 59: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/59.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build & test your core loop
Co-create a path to mastery
Recap: 5 Key Hacks
![Page 60: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/60.jpg)
5 Hacks for Successful Innovation
3 Smart Shortcuts Section Three
to turbo-charge your Customer Discovery
![Page 61: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/61.jpg)
CASE STUDY
![Page 62: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/62.jpg)
Section Two1. MVP Canvas Shortcut #1: the MVP Canvas
![Page 63: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/63.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build & test your core loop
Co-create a path to mastery
Shortcut #1: the MVP Canvas
![Page 64: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/64.jpg)
Section Two
5 Hacks for Successful Innovation
1. MVP Canvas Clarify your product strategy
![Page 65: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/65.jpg)
Section Two
5 Hacks for Successful Innovation
1. MVP Canvas Identify strengths, values & success metrics
![Page 66: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/66.jpg)
Section Two
5 Hacks for Successful Innovation
1. MVP Canvas Prioritize your highest-risk assumptions
![Page 67: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/67.jpg)
Section Two1. MVP Canvas Shortcut #2: Speed Interviews
![Page 68: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/68.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build & test your core loop
Co-create a path to mastery
Shortcut #2: Speed Interviews
![Page 69: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/69.jpg)
Interview 10-15 (potential) early adopters
5-10 min. per interview
![Page 70: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/70.jpg)
Ask just a few revealing questions
Needs & DesiresDaily Habits Beliefs & Ideas
![Page 71: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/71.jpg)
Section Two
5 Hacks for Successful Innovation
1. MVP Canvas
I’m in the
background, taking
notes and
categorizing patterns
I’m answering
questions
I’m asking
questions
Interviewer Subject Note-taker
Interviewer + Note-Taker Pairs =
Better, Faster Pattern Recognition
![Page 72: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/72.jpg)
Section Two1. MVP Canvas Identify 5-7 Enthusiastic Early Adopters
Early
Adopters
Identify Early Adopters + Collect
InsightsCustomer
Insights
![Page 73: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/73.jpg)
Section Two1. MVP Canvas
When
trigger
I want a
activity + goal
so I can
outcome
Shortcut #3: Habit Stories
![Page 74: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/74.jpg)
Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build & test your core loop
Co-create a path to mastery
Shortcut #3: Habit Stories
![Page 75: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/75.jpg)
![Page 76: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/76.jpg)
![Page 77: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/77.jpg)
![Page 78: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/78.jpg)
habits, ideas, unmet needs Habit Story =existing habit + unmet need Job Story
When _________
I want to _____________
so I can __________
trigger
activity + goal
outcome
+
![Page 79: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/79.jpg)
habits, ideas, unmet needs Piggyback your Core Looponto an existing habit + unmet need
+
![Page 80: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/80.jpg)
CASE STUDY
MVP Canvas
![Page 81: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/81.jpg)
CASE STUDY
MVP Canvas Speed Interviews
![Page 82: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/82.jpg)
CASE STUDY
MVP Canvas Speed Interviews Habit Stories
+
![Page 83: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/83.jpg)
Covet Fashion BEFORE
Young women 18-30
who play mobile
fashion games
Aspirational dress-up
in designer fashions
PLUS advice from a
celebrity stylist
![Page 84: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/84.jpg)
Covet Fashion BEFORE
Young women 18-30
who play mobile
fashion games
Aspirational dress-up in
designer fashions PLUS
advice from a celebrity
stylist
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
![Page 85: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/85.jpg)
Covet Fashion BEFORE
Young women 18-30
who play mobile
fashion games
Aspirational dress-up in
designer fashions PLUS
advice from a celebrity
stylist
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
like/dislike metrics
via interviews with
hard-core fashion
gamers
F2P game experience
Existing, addressable
audience for fashion
games
![Page 86: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/86.jpg)
Covet Fashion BEFORE
Young women 18-30
who play mobile
fashion games
Aspirational dress-up in
designer fashions PLUS
advice from a celebrity
stylist
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
like/dislike metrics via
interviews with hard-
core fashion gamers
F2P game experience
Existing, addressable
audience for fashion
games
Young women want a
mobile game based
on real-world fashion
PLUS access to a
celebrity stylist
![Page 87: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/87.jpg)
Speed Interviews
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
![Page 88: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/88.jpg)
Speed Interviews
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
WHAT we asked them to do
• Spend 5-10 minutes answering 3-5 questions
The best interview subjects became paid testers
![Page 89: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/89.jpg)
Speed Interviews
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
WHAT we asked them to do
• Spend 5-10 minutes answering 3-5 questions
The best interview subjects became paid testers
WHEN & WHERE we ran these tests
• Via phone & Skype, over a period of 2 weeks
![Page 90: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/90.jpg)
Research Results: 3 Key Patterns
Fashion Browsers want to immerse themselves
in a beautiful aspirational world that keeps them
up to date on fashion trends
Co-creators want to “do fashion” with a buddy –
a friend or relative they can dress with, shop
with, and borrow from.
Armchair Stylists love telling other people how
to dress – they want role-play a celebrity stylist,
and get credit for their fashion sense
![Page 91: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/91.jpg)
When I’m tired after a long
day, I want to flop on the
couch & get the escapist,
immersive experience of
flipping through Vogue –
but in a game.
The Fashion Browser
![Page 92: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/92.jpg)
When I
Login to the game
I want to
see gorgeous, creative outfits –
made from the latest designer
fashions
so I can
stay on top of fashion trends in a
fun and relaxing way
When I’m tired after a long
day, I want to flop on the
couch & get the escapist,
immersive experience of
flipping through Vogue –
but in a game.
The Fashion Browser
HABIT STORY
![Page 93: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/93.jpg)
Patti told me to put these
shoes and belt together
with this outfit – I would
never think of that, but it
TOTALLY works. I need
her advice all the time!
The Co-Creator
![Page 94: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/94.jpg)
When I
Need to dress up for an important
event
I want to
raid my friend’s closet and get her
feedback on my outfit online
so I can
have her accessorize my look and
help me feel confident - just like in
real life :-)
Patti told me to put these
shoes and belt together
with this outfit – I would
never think of that, but it
TOTALLY works. I need
her advice all the time!
The Co-Creator
HABIT STORY
![Page 95: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/95.jpg)
I LOVE the idea a game
that lets me rate my
friends’ outfits & tell them
how to dress better – like I
do before every party
The Armchair Stylist
![Page 96: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/96.jpg)
When I
Login to the game
I want to
see gorgeous, creative outfits –
made from the latest designer
fashions
so I can
stay on top of fashion trends in a
fun and relaxing way
I LOVE the idea a game
that lets me rate my
friends’ outfits & tell them
how to dress better – like I
do before every party
The Armchair Stylist
HABIT STORY
![Page 97: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/97.jpg)
Covet Fashion AFTER
Young women 18-30
who play mobile fashion
games
Skews older – women
18-45 like the game &
older women spend
more $$
Aspirational dress-up
in designer fashions
PLUS advice from
aspiring player-
stylists
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
like/dislike metrics via
interviews with hard-
core fashion gamers
F2P game experience
Existing, addressable
audience for fashion
games
Young women want a
mobile game based on
real-world fashion
PLUS access to a
celebrity stylist
![Page 98: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/98.jpg)
Covet Fashion AFTER
Young women 18-30
who play mobile
fashion games
Skews older - women
18-45 like the game &
older women spend
more $$
Aspirational dress-up in
designer fashions PLUS
advice from aspiring
player-stylists
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
like/dislike metrics
via interviews with
hard-core fashion
gamers
F2P game experience
addressable audience
for fashion games
Young women want a
mobile game based on
real-world fashion
PLUS access to a
celebrity stylist
![Page 99: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/99.jpg)
Covet Fashion AFTER
Young women 18-30
who play mobile
fashion games
Skews older - women
18-45 like the game &
older women spend
more $$
Aspirational dress-up in
designer fashions PLUS
advice from aspiring
player-stylists
F2P co-op game with
real-world fashion
content & hot trends
Vogue alternative -
stay up-to-date on
fashion by playing –
not just looking
like/dislike metrics via
interviews with hard-
core fashion gamers
F2P game experience
addressable audience
for fashion games
Young women want a
mobile game based on
real-world fashion
and will spend $$ on
a game based on
real-world fashion
Young women want
access to a celebrity
stylist – AND to up-
and-coming stylists
![Page 100: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/100.jpg)
iterative play-testing hit game
![Page 101: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/101.jpg)
Try out these techniques for yourself
http://mvpdesignhacks.com/shortcuts
![Page 102: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/102.jpg)
Is this you?
My team is creating an innovative project
![Page 103: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/103.jpg)
Is this you?
My team is creating an innovative project
We’re in an entrepreneurial organization
startup, incubator, accelerator, enlightened co.
![Page 104: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/104.jpg)
Is this you?
My team is creating an innovative project
We’re in an entrepreneurial organization
startup, incubator, accelerator, enlightened co.
We want to validate ideas faster & smarter
![Page 105: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/105.jpg)
Is this you?
My team is creating an innovative project
We’re in an entrepreneurial organization
startup, incubator, accelerator, enlightened co.
We want to validate ideas faster & smarter
We have the bandwidth to focus for 4 weeks
![Page 106: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/106.jpg)
validate your product idea with game design smarts
TEAM program LEADER program Custom Packages
MVP Design Hacks
![Page 107: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/107.jpg)
Testimonials from startup founders
This program gave
me a framework for
turning my startup
ideas into concrete
reality.
Megan Berwick
Founder, Stealth Startup
Testimonials
![Page 108: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/108.jpg)
Testimonials from startup founders
This program gave
me a framework for
turning my startup
ideas into concrete
reality.
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks
gave me the skills
and confidence to
quickly validate my
ideas & build a
product that our
customers love and
need.
Amanda Pouchot
Founder, Stealth Startup
Testimonials
![Page 109: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/109.jpg)
Testimonials from startup founders
This program gave
me a framework for
turning my startup
ideas into concrete
reality.
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks
gave me the skills
and confidence to
quickly validate my
ideas & build a
product that our
customers love and
need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic
methodology –
the ROI you’ll
see is a no-
brainer.
Ofer Leidner
President, Happify
Testimonials
![Page 110: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/110.jpg)
Testimonials from startup founders
This program gave
me a framework for
turning my startup
ideas into concrete
reality.
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks
gave me the skills
and confidence to
quickly validate my
ideas & build a
product that our
customers love and
need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic
methodology –
the ROI you’ll
see is a no-
brainer.
Ofer Leidner
President, Happify
This program
was invaluable in
helping us
connect ideas &
prototypes to the
needs of a real
audience.
Ori Ratner
Co-founder, Pedago
Testimonials
![Page 111: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/111.jpg)
Testimonials from startup founders
This program gave
me a framework for
turning my startup
ideas into concrete
reality.
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks
gave me the skills
and confidence to
quickly validate my
ideas & build a
product that our
customers love and
need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic
methodology –
the ROI you’ll
see is a no-
brainer.
Ofer Leidner
President, Happify
This program
was invaluable in
helping us
connect ideas &
prototypes to the
needs of a real
audience.
Ori Ratner
Co-founder, Pedago
We created and
tested our MVP
in record time.
An invaluable
investment that’s
still paying off.
Ranan Lachman
CEO, Pley
Testimonials
![Page 112: 5 Key Hacks for Breakthrough Innovation](https://reader033.fdocuments.us/reader033/viewer/2022052116/55a50ebf1a28abdf588b4999/html5/thumbnails/112.jpg)
Take the Next Stepschedule your complimentary
15-minute coaching session
Click here or go directly to
http://amyjokim.com/schedule