5 Japanese Aesthetic Ideas (Applied to Presentation Design)
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Transcript of 5 Japanese Aesthetic Ideas (Applied to Presentation Design)
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55 Japanese Aesthetic Ideas
(Applied to Presentation Design)
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1. Shibui渋い
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1. Shibui渋い
Simple, subtle, unobtrusive beauty is the ultimate goal for any design.
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1. Shibui
渋い
The Macbook Air’s sleek sparing design embodies
the Shibui aesthetic .
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“Simplicity is the Ultimate Sophistication”
-Leonardo DaVinci
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Strip away everything except the core concept for a slide that is powerful, elegant, memorable and (above all) simple.
HOW TO BRIDGETHE DISTANCE
BETWEENBUSINESS STRATEGY
AND DESIGN
Shibui Applied to Presentation Design
Slide by Marty Neumeir
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2. Wabi-Sabi
侘寂
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Natural beauty is enhanced by a slight degree of asymmetry or imperfection.
2. Wabi-Sabi
侘寂
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2. Wabi Sabi
侘寂
Jeans improve with each wear and
imperfection. This is a perfect example of
Wabi-Sabi
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Wabi-Sabi Applied to Presentation Design
Ads are BriefJust enough to coverwhat’s important.
Ads are BriefJust enough to coverwhat’s important.
Without Wabi-Sabi With Wabi-Sabi
Slide by @slidecomet
Artful imperfection gives a slide an added dimension of character and
personality that makes it more visually pleasing and memorable.
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Attitude or tone that is confident, calm and ironically detached — i.e. “cool.”
3. Iki
粋
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3. Iki粋
James Dean’s air of effortless confidence
exemplifies the notion of Iki
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Iki Applied to Presentation Design
Slide by @JesseDeeSlide by @mzkagan
Inject your slides with an air of informal detachment. This will make your message more
impactful by cutting through the normal pretensions of business communication.
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Use of subtlety and allusion to hint at deeper meaning and invite interpretation.
4. Yūgen
幽玄
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4. Yūgen
幽玄
Alfred Hitchcok’s use of artful suspense in Psycho is a wonderful illustration
of Yūgen
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Infuse your slides with drama by giving your audience room to speculate and fill in the blanks for themselves.
Yūgen Applied to Presentation Design
Slide by Jeff Brenman
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Using tempo and build-up to create tension and excitement that enhances a story.
5. Jo-ha-kyū
序破急
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5. Jo-ha-kyū
序破急
The juxtaposition of climbs and falls in roller
coasters embodies a core characteristic of
Jo-ha-kyū
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Jo-ha-kyū MasterSteve Jobs
Toy with your audience’s expectations and keep them anticipating the big reveal. This is what Job’s did during the original iPhone Keynote.
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Thanks For Reading!
@slide_guy
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