5 Inbound Marketing Hacks for Startups

Me

• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch

Tweet me @benln

No BSJust actionable tips and stories

1. Rapportive

• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks

2. Guest Posting

• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend

3. Premium Giveaways

• Only for premium products• Offer blogs giveaways• Benefit: cost effective

4. Hacker News

• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitors

in one day• Upvote tactics

5. Viral Projects

• Build a one day viral project• Promote your brand subtly• Department coordination

Plus: Blogger Reachout

• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive

Must follow on

• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper

Blogs to follow

• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen

Connect

• Email: b@langonline.com• www.BenLang.me @benln Ben Lang

Questions?