5 Hints To Improve User Registration

For Community Managers To Increase Engagement

Make sure everyone has access to the things they should. Does restricting access to things like attachments really make sense? If

you don’t have a good reason to gate content, don’t. Let your prospective community members access the information they need.

Registration Process

Keep things as simple as possible on sign up. If you’d like more information from them, you can always find ways to motivate them once they’ve crossed the main hurdle of actually signing up. Seriously, do you really need to know their residence address?

If you don’t have an existing registration, consider setting up a social

sign on such as Facebook, Google+ or Twitter. 

If your main site or store already has a registration, use jsConnect to link this sign on to your community. Don’t make your customers register more than once!

If your community theming doesn’t match your brand, it can feel cheap to new visitors. Ideally there should be no feeling of “oh, now

I’m on a different thing.”

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