5 fundraising tips for social media
-
Upload
coldicott-freelance-training -
Category
Social Media
-
view
117 -
download
0
Transcript of 5 fundraising tips for social media
![Page 1: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/1.jpg)
Five Social Media Tips for Fundraising!
![Page 2: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/2.jpg)
Here are 5 things to bear in mind and apply to your social media strategy, to ensure
you engage with your donors and appeal to them effectively.
![Page 3: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/3.jpg)
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do
Why people give?
![Page 4: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/4.jpg)
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
#1 Giving is Emotional
Photo ref: http://smashinghub.com/30-brilliant-pictures-exposing-face-of-poverty.htm
![Page 5: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/5.jpg)
Giving is Emotional
![Page 6: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/6.jpg)
Giving is Emotional
![Page 7: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/7.jpg)
• I felt emotionally moved by someone’s story
• I want to feel I am changing someone’s life
Reasons people give #1 Emotion
![Page 8: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/8.jpg)
• Never forget it’s all about people
• Talk to the people you’re hoping to build a relationship with
• Use a human voice
• Tell us something, make it interesting
Tips on Emotional updates:
![Page 9: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/9.jpg)
• Tell one person’s story
• Show the impact of donations in relation to helping one person.
• Use video and images not facts and figures.
Tips on Emotional updates:
![Page 10: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/10.jpg)
Exercise 1Emotional Updates
![Page 11: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/11.jpg)
![Page 12: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/12.jpg)
#2 Giving = Happiness
![Page 13: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/13.jpg)
• I want to have fun and be part of something (think Red Nose Day, Xmas Jumper Day, Coffee Mornings)
• It makes me feel connected to other people
• Giving is a good thing to do.
#2 Giving makes people feel happy
![Page 14: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/14.jpg)
Giving makes people feel happy
![Page 15: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/15.jpg)
Giving makes people feel happy
![Page 16: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/16.jpg)
Giving makes people feel happy
![Page 17: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/17.jpg)
Exercise 2Happy Updates
![Page 18: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/18.jpg)
• Show the journey of a fundraiser – before, during and after.
• Encourage fundraisers to post how taking part made them feel.
• Encourage fundraisers to post their photo’s during the event and at the finishing line or at the end of their challenge.
Tips:
![Page 19: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/19.jpg)
Giving makes people feel happy
![Page 20: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/20.jpg)
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
#3 Giving is Personal
![Page 21: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/21.jpg)
Story 1
![Page 22: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/22.jpg)
Story 2
![Page 23: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/23.jpg)
• Someone I know asked me to give and I wanted to help them
• A loved one has been affected by this illness
• I want to memorialise someone
• I might suffer from that illness one day
#3 Giving is Personal
![Page 24: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/24.jpg)
• Make it easy to help and fundraise
• Make it easy for Fundraisers to ask friends and family to sponsor on Facebook and Twitter.
• Make it easy for people to memorialise their loved ones
• Explain the personal suffering and feelings of your patients.
Tips on Personal updates:
![Page 25: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/25.jpg)
Exercise 3Personal Updates
![Page 26: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/26.jpg)
Giving is Personal
![Page 27: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/27.jpg)
Giving is Personal
![Page 28: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/28.jpg)
Giving is Personal
![Page 29: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/29.jpg)
#4 Giving is Social
![Page 30: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/30.jpg)
• I feel a sense of closeness to a community or group
• It makes me feel connected to other people and builds my social network
Giving is Social
![Page 31: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/31.jpg)
Exercise 4How to encourageFundraisers to post
![Page 32: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/32.jpg)
• Pre fill share buttons with the right information.
• Encourage conversation and social sharing by creating and using hashtags
• Help fundraisers by providing a promotional pack; with branding, tweetable images and hashtags.
Tips:
![Page 33: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/33.jpg)
Giving is Social
![Page 34: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/34.jpg)
Giving is Social
![Page 35: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/35.jpg)
Giving is Social
![Page 36: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/36.jpg)
#5 Giving is the right thing
![Page 37: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/37.jpg)
• I was raised to give to charity – it’s a tradition
• I give for religious reasons – God wants me to share my affluence
• I want to have a good image for myself/my company
• I want to leave a legacy that perpetuates me and my ideals
Giving is the right thing to do
![Page 38: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/38.jpg)
• Keep your charity’s message in mind
• Thank people for their hard work, time and effort
• Interact with people who post their photo’s
• Explain how fundraisers have made a difference
Tips
![Page 39: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/39.jpg)
Exercise 5Moral Updates
![Page 40: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/40.jpg)
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do
Why people give?
![Page 41: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/41.jpg)
Facebook Best Practise
![Page 42: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/42.jpg)
• Post photo’s they receive 7 times more engagement than plain text updates
• When posting just one image, to show it at it’s fullest it needs to be at least 504 x 504 pixels
• Try posting at least once a day, especially Saturdays when most sharing is done
Facebook Tips
![Page 43: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/43.jpg)
• Tick “Similar Page Suggestions” in Settings > General, you’ll receive a lot more “Page likes”
• Be Positive – you’ll receive 5 time more engagement
• Less is more – 80 character posts or less receive up to 66% more engagement
Facebook Tips
![Page 44: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/44.jpg)
Twitter Best Practise
Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier
![Page 45: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/45.jpg)
• Clear, concise language is the most retweeted
• Tweets with links receive 86% higher RT rates
• Become an expert news source for your Mastermind subject!
• Tweet frequently, several times a day if possible.
Twitter Tips
![Page 46: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/46.jpg)
• Follow Strategically. This will become your own news source for re-tweetable content.
• Go easy on the hashtags. Using more than 2 hashtags reduces the retweet rate.
• Full sized photo’s are best so don’t crop or edit them first.
• You can add up to 4 photo’s per tweet.
Twitter Tips
![Page 47: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/47.jpg)
Boost your social media engagement
Social Media Performance Review
Your own 2015 Social Media Strategy with
Actions to Boost Performance.
Special Event Rate £75 Only 10 slots available
![Page 48: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/48.jpg)
![Page 49: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/49.jpg)
Creating meaningful conversations between businesses and
their customers
We do this through developing your strategy, your staff and your skills.
Interested?
Please call 0770 410 5954
Coldicott Freelance Training
![Page 50: 5 fundraising tips for social media](https://reader031.fdocuments.us/reader031/viewer/2022032217/55a915e61a28ab062f8b463a/html5/thumbnails/50.jpg)
Follow me on Twitter: @helencoldicott
Or for projects connect on LinkedIn: Helen Coldicott
Coldicott Freelance Training