5 figures and 3 questions about Instagram
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@nitrogram 5 figures and 3 questions about (the future of) Instagram #smm13 - 24 Oct 2013 @gabhubert @nitrogram
description
Talk by Nitrogram CEO and co-founder @gabhubert at #SMM13 in London on Oct 24, 2013. Recap of the latest stats released by Instagram as well as some perspective on what that means vs. Twitter. These figures include results estimated by Nitrogram. Thoughts on Video, Ads and Influencers. This section includes information released by Instagram and also results estimated by Nitrogram. Sources: http://nitrogr.am/instagram-statistics http://instagram.com/press http://50.nitrogr.am Notes: (1) Slides were edited after the talk to correct typos and ass information on Instagram Ads made public on Oct 24, 2013 (2) Nitrogram uses the Instagram API but is not endorsed or certified by Instagram.
Transcript of 5 figures and 3 questions about Instagram
@nitrogram
5 figures and 3 questions about (the future of)
#smm13 - 24 Oct 2013@gabhubert@nitrogram
@nitrogram
Nitrogram: SaaS analytics and engagement management platform for Brands on Instagram
Advanced monitoring on InstagramContent Strategy optimisation (prepare for Ads)
Influencer Marketing (with the right people)
Nitrogram uses the Instagram API but is not endorsed or certified by Instagram.
@nitrogram
150Mmonthly actives
55Mposts per day
instagram.com/press
@nitrogram
60%Outside the US
Source: Google Maps
@nitrogram
Likes daily
instagram.com/press
1.2B
@nitrogram
100xrelative engagement vs. Twitter*
*Total engagement (Likes, Comments and RTs, Favourites) On 5 latest Posts by 97 Brands of the Millward-Brown BrandZ 2013 Index present on both platforms
@nitrogram
Instagram audiences generally behind mentions
http://50.nitrogr.ram
@nitrogram
Understand audienceMonitor relevant #contentBenchmark performance
Encourage #sharing and engagementMeasure impact of activations
We all know that.
Brands on Instagram, 101
@nitrogram
Video?Still needs to be cracked
@nitrogram
June 20 VideoJuly 7 Embeds
Aug 8 Video Import
ntg.am/igstats
@nitrogram
85% image 15% video
Photos get 2x the engagement of VideosBased on Posts from Sep 20, 2013 to Oct 20, 2013
@nitrogram
85% image 15% video
Photos get 1.4x the engagement of VideosBased on Posts from Sep 20, 2013 to Oct 20, 2013
@nitrogram
80% image 20% video
Photos get 1.25x the engagement of VideosBased on Posts from Sep 20, 2013 to Oct 20, 2013
@nitrogram
Ads?They’re here - But you’ll need to wait in line.
@nitrogram
“We should be ready to start selling advertisement within a year”
- Emily White, COO, Sep ’13
“In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you're in the United States.”
- Instagram Blog, Oct ’13
@nitrogram
Nov 2013: Tests and initial US rollout
Ads are coming. Ads are here.
blog.instagram.com
@nitrogram
Ideas on Instagram Ads
Click-through will not be a priority (think mobile UX)
Simple suite of native Branding Ads at first
Will likely trigger an overhaul of current search UX
And... Please wait in line.Adidas, Ben & Jerrys, Burberry, GE, Lexus, Levi’s, Macy’s,
Michael Kors, PayPal and Starwood to go first.
@nitrogram
First Brands to go are trusted partners
@nitrogram
Influence?It’s working, but could be so much better.
@nitrogram
#sibyarmani
Influencer marketing live and kicking
@nitrogram
But if everybody uses the same list...
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Demographics & Topics of interest of the AudienceEngagement Rates
Ability to trigger actionCRM after the campaign
And that influencer #xfactor...
It’s not all about number of followers!
@nitrogram
The best influencers have yet to be discovered!
3 accounts with more than 10M followers
9k accounts between 100k and 10M followers
2M+ accounts between 1k and 100k followers
Source: Oct 2013 estimate, Nitrogram analysis
@nitrogram
Instagram Figures: 150M, 55M, 60%, 1.2B, 100xVideo: check and test before you shootAds: they’re here. Prepare by being #discoverableInfluence: 2M members will make it -very- different
@nitrogram
@nitrogram
nitrogr.am/blog
50.nitrogr.am
