5 factors giving YouTube its marketing edge
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Transcript of 5 factors giving YouTube its marketing edge
![Page 1: 5 factors giving YouTube its marketing edge](https://reader038.fdocuments.us/reader038/viewer/2022110122/559e0a971a28ab62258b4581/html5/thumbnails/1.jpg)
IT’S NOT YOUR KIDS’ YOUTUBE
ANYMORE
Practice Growth Through Video
CARESTRUCK www.carestruck.com
708-995-1370
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Traditional marketing tactics limit video to a single production as an extension of an otherwise static online brochure.
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Like paper charts in an age of electronic health records, it's a tactic that has become obsolete.
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VIDEO VIEWING BY THE NUMBERS
unique visitors check out a YouTube video each
month for more than hours of video viewing.
YouTube Statistics
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VIDEO VIEWING BY THE NUMBERS
of all online activity is spent interacting with video. Digital Sherpa
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VIDEO VIEWING BY THE NUMBERS
Internet users watch at least one video online per day. By 2018, video will represent
of mobile browsing. Cisco Systems
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The potential to create differentiation through video is proven. Engagement is trackable and return on investment, measurable.
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Instead, leverage • Testimonials
• Success stories • Clinical advances • Patient Education
For a compelling video cast that provokes interactivity and extends
engagement.
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Factors lending
YouTube its marketing
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PORTABILITY
URL links fit easily into fully integrated social strategies that can be embedded within nearly any medium and viewed universally on mobile devices.
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SEO
A video following can be directed to a dynamic website to extend engagement and grow the brand footprint. Storyboards build momentum.
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TARGETING
Comments and discussion can take on a life of their own, and provide unique opportunities to target and learn your audience.
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CONTENT Quality media begins with original content that brings stories to life. The sheer volume of healthcare video leaves no harbor for poor quality.
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STRATEGY
Video itself isn’t a strategy. Growth is sustained through disciplined commitment to a cohesive multimedia plan. Carestruck is helping clients grow by optimizing today’s tools.
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CALL TODAY 708-995-1370
Stephany S. Scott Principal Consultant
CARESTRUCK www.carestruck.com
Email [email protected]