5 ESSENTIAL QUALITIES OF THE WORLD’S MOST SUCCESSFUL CONTENT

MARKETING COMPANIES

By Marcus

Sheridan,

www.TheSalesLion.co

m

@TheSalesLion

I used to be a pool

guy..

“Be honest with me

Marcus, were businesses

oversold on all this social

media and content

marketing hype?”@TheSalesLion

-Costco Magazine

“Marcus, I just can’t get

management to see the

potential in this. Getting buy-in

has been impossible…”

@TheSalesLion

-say hundreds of emails I’ve gotten over the years

We’ve been talking about

this stuff the wrong way.

@TheSalesLion

“I really think we should be blogging.”

“When prospects visit our

website, do we help

solve their problems

better than anyone else

in the world?”@TheSalesLion

What would our industry

look like if we never used

these words again:

• Social Media Marketing

• Content Marketing

• Inbound Marketing• Blogging

(What are we really talking about?)

@

Listening, Communicating, Teaching, Helping

The companies that truly

understand these principles are

the ones doing incredible things

online…and off.

@TheSalesLion

5 ESSENTIAL QUALITIES OF THE WORLD’S MOST SUCCESSFUL

CONTENT MARKETING COMPANIES

Part 1: They Embrace the Reality of Zero Moment of

Truth

70%

This transparent color box is a useful option for some larger images.2: Management and Employee Buy In

@TheSalesLion

“If you work at

Segue

Technologies,

you’re in

marketing.”-Ron Novak, VP

“Since starting this just over 18 month ago, we

can account for at least $4 Million in additional

revenue because of our content marketing

efforts…”-Ron Novak, VP of Segue Technologies

This transparent color box is a useful option for some larger images.

3: They Don’t Overthink The Strategy

(They Ask, You Answer)

@TheSalesLion

“The BIG Five”1. Cost

2. Problems

3. Versus

4. Reviews

5. Best

$2.5 Million

ROI anyone?

@TheSalesLion

4: They Utilize the Power of Insourcing

@TheSalesLion

@TheSalesLion

This transparent color box is a useful option for some larger images.5. They Have a Dedicated Content Manager

@TheSalesLion

The Amazing Story of

Health Catalyst

Why?

www.TheSalesLion.com

Marcus1@thesaleslion.co

m

Get the book. It’s free.

It’s awesome.

But you already knew that.