5 Elements Essential For Your Explainer Video To Make An Impact

Article By : Swati KatariyaArticle Original Source: http://goo.gl/6Gt8abPHOENIIXX DESIGNS

Phoeniixx Designs Address:A-253, 2nd Floor,Okhla

Industrial Area, Phase-1, New Delhi-110020

5 Elements Essential For Your Explainer Video To Make An Impact

1. A Powerful Story

It’s important for your explainer video to put across your message through a

relatable story. This is true for two reasons.

Number one: When a long message is delivered through a story, it becomes easier

for the viewer to relate with it.

Number Two: Stories are memorable as they are nothing but a sequence of

interrelated events. Each event is based on the previous one and so the memory of the

message, builds in a sequential order. Therefore when told through a story, your

message is likely to be remembered by your viewers for long. Thus, storytelling

approach goes perfectly well with explainer videos.

2. Well Defined Characters

Explainer Videos are trending like never

before. Visit any authentic business website and

you are likely to find a video embedded in its

homepage. Unfortunately, not all explainer videos

succeed in clearly explaining the business entity

they are supposed to and often fail to create an

impact on the viewers. For an explainer video to

make an impact on the viewers, it should have the

following essential elements.

Phoeniixx Designs Address:A-253, 2nd Floor,Okhla

Industrial Area, Phase-1, New Delhi-110020

It is important for your video characters to be well defined and closely representing

the ‘personalities’ they are supposed to represent. Character detailing plays an

important role in defining the quality of your explainer video. A detailed character is

more noticeable, appealing and memorable than a simple one. Lack of details makes

your video character look flat. Thus, for your video characters to be eye-catching, they

should be visibly detailed.

3. Prominent Facial Expressions & Body Language

Quality animation is all about bringing characters to life. Thus, it is important for your

explainer video characters to have prominent facial expressions (especially eye

movements) and body language. Proper body language and expressions smoothen the

character movements on the screen, thus enhancing the overall video quality. In fact, if

you notice, you would find that a lot of high quality explainer videos use funny character

expressions and body language to bring out humor. Thus, facial expressions and body

language of your video characters play important role in defining its quality.

4. HumorYour explainer video should not only educate your viewers but should also entertain

them so as to keep up their interest throughout the video. Incorporating humorous

elements in the video could greatly help you in doing that as people are naturally drawn

to watch your video with total attention.

 

Phoeniixx Designs Address:A-253, 2nd Floor,Okhla

Industrial Area, Phase-1, New Delhi-110020

5. Analogy

Often times, the purpose of using an explainer video is to explain a complex offering

in a simple way, so that even a layman could understand it. In such cases, it is a good

idea to use a fitting analogy. Analogies let people co-relate new idea(s) with the ones

they are already familiar with, assisting them in absorbing the new ideas faster and

better. The beauty of animation as a video communication technique is, that it lets you

visually present any analogy in a fun and interesting manner. Thus, if suitable your

video could be scripted to have fitting analogy.

All the elements mentioned above, should be perfectly collaborated with each other

and presented through your explainer video, so that they could together create an

impact on the viewer. Pull of an impactful explainer video and experience its benefits!  

About Author:Swati Katariya works as Content Marketing Manager & Scriptwriter, at

Phoeniixx Designs, a New Delhi based Animated Video Production Company that produces Character Animated Videos, Motion Graphics Videos and Animated Whiteboard Videos for marketing. Other than Explainer Video Production, the company also provides services in Web Design & Development and in Logo Designing.

Original Article Source: http://goo.gl/6Gt8ab