5 Tools Digital Marketers Should Try in 2016

“ It is really clear that the

most precious resource we all have is time…

Steve Jobs (1955 – 2011)

ORIGINS OF TOOLS Since time immemorial, we have been creating tools for easier completion of

any given task.  

Written for digital marketers, this guide will introduce 5 tools that will make your

life easier in 2016!

1. Slack h t t p s : / / s l a c k . c o m /

“A messaging app for teams who put robots on Mars!!!”

“Team Communication For the 21st century.”

◎ Released in February 2015 ◎ A multi-platform messenger that's part instant messenger and part chat room ◎ The Selling Point – Allows you to drop all your files onto it and share it with anyone you desire!

Source: Slack.com

“Modern replacement for all internal

communications”

Slack, a One-Stop Platform that aggregates all notifications, is a solution to the pet peeve of switching between multiple platforms to access tools of trade.  

Source: Slack.com

“It goes with you everywhere you go”

Our favorite feature of Slack? Everything is always in sync whether you're device is using iOS or Android!

Source: Slack.com

2. HubSpot h t t p : / / w w w . h u b s p o t . c o m /

“An inbound marketing software platform that helps companies attract visitors, convert leads and close customers.”

“Inbound Movement.”

Are you a part of it?

◎ Launched in December 2007 ◎ One of the pioneers in automated digital marketing ◎ Offers one of the best integration between Marketing and Sales functions in the market!

Source: HubSpot.com

Why engage in “Educated Guesses”

when you can attribute with certainty?

With Content Creation & Optimization to Marketing Automation and Conversion Funnel Attribution all on one platform, Hubspot allows exact identification of what drives conversions for you in your specific industry!

Source: HubSpot.com

Revenue Growth! The ultimate goal for all

marketing activity ◎  Easy connection to the point of sales process with HubSpot’s CRM  ◎  Get complete control on your marketing performance with a 360

degree view of the people who matter most through features such as a “All-in-one” dashboard. 

Source: HubSpot.com

Sharing is caring! Blogs, research and free

tools for all who seek!

Source: HubSpot.com

3. Boomerang h t t p : / / w w w . b o o m e r a n g g m a i l . c o m /

“Take control of when you send and receive email messages.”

“If you want your Boomerang to come

back, you first have to throw it!”

◎  Tired of having a messy inbox but worried about losing track of important email threads?

◎  Boomerang is a tool for Gmail that allows you to keep your inbox neat and tidy while keeping track if that pesky vendor has been avoiding your emails!

Source: HubSpot.com

“Be reminded if you, don’t hear back!”

Boomerang Reminders, Response Tracking and CRM Integration keep you in full control of your emails, reminding you about the important ones only when you need them!

Source: HubSpot.com

4. Buzzsumo h t t p : / / b u z z s u m o . c o m /

“Analyse what content performs best for any topic or for your competition.”

“Get real insights to content that works…

BuzzSumo finds the most shared content for a topic, author or a domain to help you understand what content resonates with your target audience.  

Source: BuzzSumo.com

And identify the influencers who

amplify it!”

With BuzzSumo's advance filtering and access across all social networks, key influencers in any topic area can be found to understand what content resonates with them.

Source: BuzzSumo.com

5. Google Analytics h t t p s : / / w w w . g o o g l e . c o m / a n a l y t i c s /

“Turning insights into actions!”

“Build your audience with valuable insights”

Despite being the grand-daddy of digital tools, Google Analytics, that was launched in 2005, shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.

Source: Google.com

“Whether you want to boost sales or find more visitors,

Google Analytics has the features you need to

improve your business.”

With multi-screens and multi-device being the new normal, Google Analytics’ Measurement Protocol measures digital platforms beyond web and apps, so you can connect offline conversions with online activity.

Source: Google.com

“Google delivers integrated solutions that preserve

data integrity, reduce friction, and seamlessly connect disparate data

sources.”

Did we mention that the Data Import functionality allows you to join the data from your CRM, content management, and other systems with the data in your Google Analytics account for faster and more sophisticated insights?

Source: Google.com

“Google Analytics allows you to seamlessly activate

your data to improve marketing campaigns and

experiment with new channels and content.”

Despite being the grand-daddy of digital tools, Google Analytics, that was launched in 2005, shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.

Source: Google.com

Ready to find out more about the various tools and frameworks that can make your digital journey easier? Visit us at www.happymarketer.com

or write to us at hello@happymarketer.com

Author: Terrence Quah Senior Consultant

(Search & Analytics) at Happy Marketer Twitter: @Ballypon

LinkedIn: https://in.linkedin.com/in/terrancequah