5 Digital MarketingChallenges in 2016You Need to bePrepared For

#1 Interactive Content

Marketers will need to come up with more creative ideas and implementinnovative tech in order to create interactive content that have better

efficiency in catching customer's attention.

Example: Shoppable Video

#2 Wider-scale MarTech Adoption

Marketing Technology (MarTech) will be more diverse, developed and user-friendly in 2016. The ones who can understand how to utilize MarTech to

optimize strategy will become the new winners.

ArubaCloud-Based Beacon Management

BuzzStream -Marketing Relationship Platform

#3 "Pay to Play" on Social Networks

Organically, Facebook onlyshows a brand’s posts to 16% of

its fans and the tweet onlyreaches about 10% of followers.

Social media advertising is amust to just enter to the game,which means more budget and

targeted social message needed.

Also remember, social media likeFacebook still keeps updatingtheir algorithm and releasing

new tools. Marketers will have tobe responsive to any new

changes ahead of competitors.Example: Facebook Instant let users view content inthe app instead of leaving for the destination page,which affects SEO strategy and website traffic.

#4 Marketing Relationship Management

According to Web Strategies Inc's forecast, marketers will increase totaldigital marketing spend to 35% of total budget and 54.1% of them prioritize

marketing content above all other marketing sub-groups in 2016.

In the context of more self-generated content, distributing brand messagesthrough self-owned media might be less efficient or need more budget tosupport. Hence marketing relationship with industry influencers becomes

more and more important in content distribution and amplification strategy.Reaching out to communities and social groups will be a requirement.

#5 Customized Message toCustomers in different channels

Customers are used to ignoring mass-distributed messages. A brand needsto personalized the conversation with customers to increase meaningful

interaction and profit.

The challenge is how to adopt the right marketing automation technology tomake this process actionable and efficient.

Leanplum allowsmarketers to create andautomate highly targetedin-app messages and pushnotifications.

To catch up with thelatest digital

marketing trendsand edge out your

competitors,subscribe to PepperGang's newsletter

now.