#1 : Well Loved Web Analytics• Properly instrumented analytics• Investment of 5-10% of developer time• Segmentation• Call tracking• UX of web analytics tools and reports• Playability and exploration• Time for sleuthing!

#2 : Feedback / VOC tools• Anything that allows immediate realtime onpage feedback• For getting comments on elements, pages and overall site &

service• Can be used for incisive (event or attribute based feedback)• Use your Call Centre guys and UX testing too!

VOC Feedback tools• Kampyle www.kampyle.com• Kissinsights www.kissinsights.com• 4Q 4q.iperceptions.com

#3 : Session recording• Vital for optimizers & fills in a ‘missing link’ for insight• Rich source of data• Segment by attribute/source/behavior• Can be used to optimise in real time!

Session replay tools• Clicktale www.clicktale.com• Mouseflow www.mouseflow.com• Ghostrec www.ghostrec.com• Userfly www.userfly.com• Tealeaf www.tealeaf.com• UserReplay www.userreplay.com

#4 : Guerilla Usability Testing• All you need is a device, time and people!• Use one of these tools for session recording

Session replay tools• Mediacam AV (cheap)www.netu2.co.uk• Camtasia www.techsmith.com\camtasia• Silverback (Mac) www.silverbackapp.com• Screenflow (Mac) www.telestream.net

Som, feedbackRemote testingWhat Users Do www.whatusersdo.comUsertesting www.usertesting.comUserzoom www.userzoom.comUsabilla www.usabilla.comLoop11 www.loop11.comEthnio www.ethnio.comFeedback army www.feedbackarmy.comMechanical turk www.mechanicalturk.comOpen Hallway www.openhallway.comWebnographer www.webnographer.comEasy Usability www.easyusability.comUser feel www.userfeel.comUserlytics www.userlytics.comKupima www.kupima.comPrototype and wireframe testing/feedback:Pidoco www.pidoco.comFive second test www.fivesecondtest.comConceptshae www.conceptshare.comUsabilla www.usabilla.com

#5 - Remote & Crowdsourced tools

#6 – Split testing tools – Cheap!• Google Content Experiments

bit.ly/Ljg7Ds

• Optimizelywww.optimizely.com

• Visual Website Optimizerwww.visualwebsiteoptimizer.com

#7 – Testing tools• Browser testing www.browsercam.com

www.crossbrowsertesting.com

• Email testing www.litmus.comwww.returnpath.comwww.lyris.com

• Mobile devices www.perfectomobile.comwww.deviceanywhere.com

• Performance testing www.keynote.comwww.gomez.commobitest.akamai.comwww.webpagetest.orghttp://bit.ly/IdYpNystrangeloopnetworks.com

End browser and device discrimination!

CRO and Testing resources

• PRWD CRO resources : bit.ly/CROresources• 101 Landing page tips : slidesha.re/8OnBRh • 544 Optimisation tips : bit.ly/8mkWOB• 108 Optimisation tips : bit.ly/3Z6GrP• 32 CRO tips : bit.ly/4BZjcW• 57 CRO books : bit.ly/dDjDRJ• CRO article list : bit.ly/nEUgui• Smashing Mag article : bit.ly/8X2fLk