5 Copywriter Tips That Changed the Way I WriteBy Rhen Wilson Content Strategist & Freelancer

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1. Always Be Specific

When you’re specific, you’re leaving nothing to interpretation. Readers want answers, clear and distinct.

Vague writing is confusing and keeps readers in the dark on topics they wish to learn.

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2. Follow “Problem > Solution > Results”Every strong piece of writing can be boiled down to the list above. No one cares about the solutions or results unless they know what was at stake to begin with. In other words, “Problem” is at the beginning of that list for a reason.

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3. Set the Stakes

Consequences to problems build tension. Good writing is always about creating tension, and then satisfying that tension.

What’s at stake for a prospect who doesn’t purchase your solution?

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4. Move with Profluence

Profluence is a popular literary term, used in great detail by John Gardner, meaning that a piece of writing has forward momentum.

Good writing keeps readers moving forward. Keep posing questions until you resolve the main question or, to quote Gardner, you end in “logical exhaustion.”

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5. Use Strong Verbs“Is” is the enemy. Destroy it with verbs.

Keep your thesaurus with you at all times if necessary.

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ABOUT RHEN WILSONI am an experienced, professional copywriter and content strategist located in Little Rock, Arkansas. I provide my exceptional skills for freelance and contract projects. To learn more about my services and pricing, please contact me.

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