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CRITICAL AWARENESS

Is the result of a shift in perspective that allows you to

see the way that you operate: an awareness of your ownawareness? A deep engagement like art making can

facilitate the process by allowing confrontation with the

unarticulated: a sense of self as the transactor of

meaning.

Responsibility to be more alert and questioning about theuse of, and the price and quality of goods and services

we use .

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ACTION

The responsibility to assert ourselves

and act to ensure that we get a fair

deal. Remember that as long we remain

passive consumers, we will continue

to be exploited.

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SOCIAL CONCERN

The responsibility to be aware of the

impact of our consumption on other

citizens, especially the poor, exploited,

disadvantaged or powerless groups,

whether in the local, national or

international community.

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ENVIRONMENTALAWARENESS

The Responsibility to understand theenvironmental consequences of ourconsumption.

We should recognize our individualand social responsibility to conservenatural resource and protect theearth for future generations.

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SOLIDARITY

The responsibility to organize

together as consumers to develop

the strength and influence topromote and protect our interests.

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