MOBILE MARKETING

APPS OVER ADS

5 compelling reasons why your fast moving brand will benefit more from Micro Engagement Apps

vs

Mobile Ad Micro Engagement App

User 1 2 sec

User 2 4 sec

User 3 2 sec

Total Engagement time = 8 secs

User 1 5 min

User 2 5 min

User 3 5 min

Total Engagement time = 15 mins

APPS NOT ADS,!WILL DRIVE MORE

ACTIVE SESSION TIME

1

Consider this. !A brand of energy drinks, simultaneously released a Micro-engagement App and game to the same set of users. !On day one, lets say, hypothetically, 10 users opened the App and tried it out and 10 users viewed the Mobile ad. Each user spent an average of 2 seconds viewing the Ad, whereas it took every user at least 10 minutes on an average to try the App. !The App engagement and the ad-viewing time differed by 49 minutes: 50 seconds. That’s a lot when you tally it up for thousands of users. !If you wish to meaningfully engage your users, without bombarding them with Mobile ads, so that your Marketing faces the same challenges of traditional advertising, Micro Engagement Apps are the way to go! !!

APPS NOT ADS,!WILL DRIVE MORE

ACTIVE SESSION TIME

1

YOUR BRAND CAN ROLLOUT AT LEAST!

8* MINI APPS !@ PRICE OF !

2 HUGE ONES

1 2

x

1

23 4 5

6

Mobile Marketing Budget of the Brand

app app

app

app

app appapp app

4

YOUR BRAND CAN ROLLOUT AT LEAST!

8* MINI APPS !@ PRICE OF !

2 HUGE ONES

4

70% of the consumers have 10+ Apps on their Smartphones. What does that imply: that users love variety. Even the most loyal user is bound to get ‘bored’. What prevents fast-moving brands from offering a variety of Mobile Apps.. !Brands lock-in their Mobile Marketing budgets widely populating Mobile ads and taking up gigantic app undertakings; which after a “period of exposure” reach a Saturation Point in User Engagement. !Micro Engagements Apps will change this because a MEA on an average would cost you much less, so you get to roll out new Micro apps more regularly to keep your users engaged. !!!

MARKETING APPS MUST HAVE A SHORT !

SHELF-LIFE JUST LIKE YOUR PRODUCT

Q1

Q2

Q3

Q4

New Product promotion

Existing promotions

New Product launch

EOSS

2014

2

It is END OF THE SEASON. While your Brand did great with moving the new line,there are many other products that need to be pushed out before you get a new stock. And you have a very small window before your next season’s fresh stock reaches the stores. !You think holding a SALE is the best way to go. But you are aware that the current user preference isn’t to walk into a store to buy your product. !Rolling out a campaign Marketing the End of Season Sale seems possible, but it will be much longer before it catches up, thanks to many other brands offering the same during this season. !Opting for a Micro Engagement App, where , let’s say, every item has a Flash sale countdown for a few hours will make your goods move quicker by creating an urgency for purchase. Also it will make your Brand stand out from the other competitors. You can also advertise and push this new Micro App through your existing Apps and Website to spread the word quicker. !!!!

MARKETING APPS MUST HAVE A SHORT !

SHELF-LIFE JUST LIKE YOUR PRODUCT

2

USER PREFERENCES CHANGE

CONTINUOUSLY, SO SHOULD YOUR APPS

Night Owls (post-work hours)

57 %

Weekenders (Sat-Sun)

48 %

42 %

Workaholics (During business

hours)

*The above Infographic represents the consumption preferences of technical content by 21,590 surveyed users

3

USER PREFERENCES CHANGE

CONTINUOUSLY, !SO SHOULD YOUR

APPSToday, the connected user has become increasingly aware of what’s happening in the Mobile space. While your loyal Mobile user: some one who opens and uses your app, at least 3 times a week, might not able take names like Gamification, Augmented Reality, Geo-fencing..they are well aware of what these could drive. !This increasing awareness will force your Brand to reinvent engagement n the Mobile Space. But finding these Technology experts would be both tedious and costly. !A Micro Engagement App, on the other hand would have one driving functionality per app, so that the usage of new technologies is minimal but effective. Also if you tie up with a Partner who produces such Apps through the year, you wouldn't have the hassle of finding a new vendor every single time to adapt new technologies. !!

3

MORE NUMBER OF APPS = !

MORE USERS & USER!CLUSTERS

Brand

App 1

App 2 App 3

App 4

Total Brand app users

5

MORE NUMBER OF APPS = !

MORE USERS & USER!CLUSTERS

You launched a brand app, which is feature-heavy. You are convinced that you have much to offer your user. !Your user on the other hand, is trying to let go of the old habit of interacting with you through your website or social channels. !But with a lot of ‘Pushing’ and ‘coaxing’ in the name of references, you got a percentage of your users to download your branded App. A few months into this, you are alarmed that your App is losing traction and the number of new Adapters is moving ahead at snail pace. At this point you call in a meeting with your erstwhile Marketing team and decide that the best way to go is to run a campaign to two around the apps: in other words, additional marketing spends. Sounds familiar? !Compare this to rolling out a small app only through which a user can avail a famous seasonal offer from your brand,and also gain something else in return. Micro Engagement Apps flip the scenario and how! !!!!

3

A disruptive Advertising Agency married to a killer Mobile Development hub; here to provide brands with Micro Engagement Apps, that will bewitch the users

!We have worked with more than 150+ brands & on 50+ Mobile apps between us. Right now we invest our energies in transforming how the consumers interact with

fast-moving brands through a little magical window, called Mobile. !

To know more about Micro Engagement Apps, write to me at mannsa@mobuzz.co.

!!!!!