5 Companies on Social Media Monitoring Market

Buzzmetrics• BuzzMetrics measures consumer-generated media with the goal of

helping companies better understand consumer needs, reactions and issues. BrandPulse and BrandPulse Insight form what BuzzMetrics calls the “BrandPulse Suite.” Their third product, BlogPulse, focuses on tools and analytics for the blogosphere.

• In 2006, BuzzMetrics acquired rival Intelliseek. The deal was financed by Nielsen.

• Milestones– Buzzmetrics added Leo Kim as Senior Software Engineer. (6/1/05)– Buzzmetrics added Pete Blackshaw as CMO.– Buzzmetrics added Jonathan Carson as CEO.– Buzzmetrics was acquired by Nielsen. (1/1/06)

Millions of Consumers are Talking—Are You Listening?

BuzzMetrics Services Overview Brand MonitoringBrand Connections & Customer Relations Consumer InsightsBrand Campaign Planning & Measurement

My BuzzMetrics Fully-Customizable Brand Monitoring & Analytics Dashboard

ThreatTracker Identify and Assess Online Threats to Your Company, Brand or Product

A Detailed, Visual Snapshot of Your Brand Identity and Reputation Online

Strategies and Tactics to Manage Online Exposure and Grow Brand Advocacy

Twentyfeet• TwentyFeet.com shows your social media and web metrics from the web

in one place: twitter, fb, bit.ly, YouTube, RSS, …• More info: TwentyFeet is a metrics aggregator for all your social media

and web property metrics from the web. It pulls and generates metrics from: twitter, facebook, Google Analytics, YouTube, friendfeed, bit.ly, RSS-Feeds and all other sources for you. Further, it displays them in a slick interface all in one place. And the best is the pricing: Each account is $2.49 (USD) per year. One account each with twitter and facebook is for free.

• Milestones– TwentyFeet added Joachim Seibert as CIO. (3/8/10)– TwentyFeet added Paul Herwarth von Bittenfeld as CEO. (3/8/10)– TwentyFeet added Martin Seibert as CEO, Founder. (3/8/10)– TwentyFeet — That was, when we officially founded the company. (3/8/10)1

From $2.49/year

Visible

• Visible provides a combination of software and services to harness business value from social communities

• Visible Intelligence™ is an agile platform that activates brand communities at Internet speed and enterprise scale

• Milestones– Visible Technologies received $6M in Series D funding. (3/31/11)– Visible Technologies received $22M in Series C funding. (1/13/10)– Visible Technologies received $1M in Debt funding. (12/3/09)– Visible Technologies received $2M in Unattributed funding. (10/1/09)– Visible Technologies received $6M in Series C funding. (5/23/09)– Visible Technologies received $12M in Series B funding. (9/1/07)– Visible Technologies received $3.5M in Series A funding. (8/1/06)

Возможности Visible Intelligence

• Поиск по дискуссиям• Фильтрация и сегментация данных по влиянию, настроению,

типу носителя, месту и авторам.• Оценка тональности • Отслеживание обсуждений в режиме реального времени• Интерактивные графики и диаграммы, 25 типов отчётов• Извлечение из ключевых тем и вопросов в любом обсуждении• Динамическая сортировка содержания по

релевантности, времени, влиянию и тональности• Определение степени влияния пользователей на Twitter и

Facebook• http://www.visibletechnologies.com/social-media-research/

Omniture• The Omniture product suite provides an integrated set of services: advanced web

analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting – Offermatica and TouchClarity), and the marketing integration platform (Genesis).

• They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

• Milestones– Omniture received $25M in Unattributed funding. (1/29/09)– Omniture acquired Instadia. (1/18/07)– Omniture acquired Mercado. (11/5/08)– Omniture acquired Touch Clarity for $51.5M. (3/1/07)– Omniture acquired Offermatica for $65M. (12/13/07)– Omniture acquired Visual Sciences for $394M. (10/1/07)– Omniture was acquired by Adobe Systems for $1.8B. (9/15/09)– Omniture — Omniture announces partnership with Lithium Technologies. (9/16/08)

Acquired by Adobe SystemsPrice $1.8BDate 9/09

Employees 1,000

Возможности Omniture

• Система Omniture предоставляет множество сервисов для онлайн-маркетинга и является дочерним предприятием компании Adobe.В разделе сервисов Online Analytics есть раздел «Исследования», инструментв которого позволяют отслеживать мнения и измерять их тональность.

• Результаты аналитики в социальных медиа выводятся на графическую панель отчетов в режиме реального времени.

• Эта система обладает функциональностью, превосходящей потребности любого предприятия.

Omllion• Omllion is a neoteric social media management company,

pioneering in providing efficient solutions for social media monitoring, building online reputation, brand protection and social media marketing.

• In the era of being omnipresent in the virtual world, we make it easier to track the conversations surrounding you. We are consummated by intricately observing and tracking the conversations across top social media websites where the customers are ‘talking’ about our client.

• Omllion taps the contemporary marketing strategies proficiently, in sync with the current industry needs by relentlessly monitoring the presence of our clients on the online communication platform.

Employees 15Founded 2010

Social ear’s features

• Sentiment analysis• Watch List• Media Distribution• Word Population• Geo Mapping• Engagement• Collaborative Working- Assignment, Classifying, etc• http://www.youtube.com/watch?v=Mc8pxZ8rbW8

&feature=player_embedded

Thank you, guys!