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Megan Corwin Media

BUSTED!

5 COMMON

INSTAGRAM

MYTHS

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• INSTAGRAM IS FOR BRAND AWARENESS

• ENGAGEMENT MEANS REPLYING TO COMMENTS

• INSTAGRAM IS SPONTANEOUS

• LIMIT YOUR HASHTAGS TO 3-5

• GROW YOUR FOLLOWING BY IMPROVING IMAGES

5 COMMON INSTAGRAM MYTHS

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HASHTAGS

MYTH: LIMIT YOURHASHTAGS TO 3-11 TOTAL

• Using hashtags drastically increases your Instagram reach.

• You can put up to 30 hashtags per post. Passing on the opportunity to be seen by more prospects is depriving you of more views and interaction.

• Put them in the first comment (not the caption) and they will become hidden.

REAL TRUTHS:

Use only 3-11 hashtags. More makes you look spammy..

MYTH:

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ENGAGEMENT

MYTH: MEANS REPLYING TO COMMENTS

ON YOUR IMAGES

Engagement is key to growth. To engage, reply to comments on your posts.

MYTH:

• Engagement IS key to growth.

• But replying to comments only scratches the surface.

• Spend time liking and commenting on images posted by your target market.

• Find hashtags your target market uses and like/comment on their photos.

• Make this a daily practice and watch your following soar.

REAL TRUTHS:

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PHOTOGRAPHY

MYTH: BEAUTIFUL PHOTOSARE REQUIRED TO GAIN A BIGFOLLOWING

• Images are only one puzzle piece in a big Instagram picture.

• Surely you’ve seen Instagram users with mega-followers and crappy photos?

• This isn’t permission to use bad photos; I still urge you to use the absolute best you can.

• Post the best you can for now and continue to improve your photos.

• But don’t allow a lack of skills keep you from using the platform.

• Remember: Photos are only one part of an Instagram strategy.

REAL TRUTHS:

To grow your followers, focus on improving your images.

MYTH:

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SPONTANEITY

MYTH: INSTAGRAM IS ASPONTANEOUS APPLICATION

Instagram is an spontaneous app. Get inspired, shoot, edit and post immediately.

MYTH:

• Planning is required for a successful Instagram feed.

• Good feeds consider aspects such as on-brand colors and a cohesive style.

• Good marketers consider post timing.

• Those “desk shots” were carefully laid out. Nobody’s desk ever looks that perfect. ;-)

• Multiple photo takes may be required to get one image worthy of posting.

REAL TRUTHS:

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BRAND AWARENESS

MYTH: INSTAGRAM IS FORBRAND AWARENESS

• Selling on Instagram is a great possibility!

• Search the hashtag #shopmyclosetand you’ll discover plenty of users are successfully selling clothes.

• You can make sales, too. • Don’t be hesitant to use a call to

action both in your posts and bio.• Convert followers to your email list

for products requiring a longer sales funnel.

• Brand awareness is good – but sales are even better!

REAL TRUTHS:

Use Instagram to create brand awareness. But it isn’t for sales.

MYTH:

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Ready to grow your

Instagram account?

Get the

Instagram for Business Field Guide

FREE 7 Day Email Course

In this course you'll learn:

* The four elements of a successful Instagram feed

* All about imagery

* Creating captivating captions

* Bio Basics

* How to Grow Your Audience

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HAPPY INSTAGRAMMING!

MEGAN CORWIN

@megancorwinmedia

@mcorwin

http://megancorwinmedia.com

megan@megancorwinmedia.com