Ambient Marketing for Nonprofits

5

Brilliant Examples of

Ambient marketingis an unconventional way of marketing that relies on creativity, and imagination rather than on big marketing budgets.

One of the best media channels helping charities gain publicity and recognition is ambient marketing.

Sounds difficult ?

It's not that difficult !

All you need is
Creativity and imagination !

It is also one of the best marketing strategies for Nonprofits

Here are 5 excellent examples of how even small charities have used ambient marketing very effectively!

1. Anti-Drinking & Driving Awareness Campaign
'HELP' (Thailand)

The charity called HELP took a car that was involved in a car accident and painstakingly converted it into a wheelchair. Then displayed at college campuses along with the door with the message,
Drink and drive and you might live to suffer the consequences.
They also put up a pledge boards for students.

The Result: In the first month over 10,000 students signed the pledge not to drink and drive.

2. Refugee Game Show
'Refugee Aid Belgium' (Belgium)

Refugee Aid Belgium was concerned about the absurdity of new legislation that allowed immigration authorities to determine which immigrants could stay and which should be expelled based purely on appearances.
The charity placed 5 real refugees in a glasshouse in the centre of Brussels.

The result: People were outraged, and soon the government was flooded with angry emails. All parties of the new Belgian Parliament agreed on was the urgent reform of the Belgian immigration policy.

3. Help Me Read Initiative
'Children of the World' (India)

Many children who are illiterate sell magazines to commuters at traffic signals in Mumbai. The charity used the magazines the children were selling
as the medium to help them get an education.
In each of the magazines the children sold on the street, a stamped envelope with the message HELP ME READ THIS was attached to the cover.

The result: Inquiries and donations poured in and over 300 individuals volunteered their time to help children learn to read and write. The donations they received helped the non-profit group set up a makeshift school.

4. Acid Rain
Friends of the Earth (USA)

It needs no explanation.

5. Blood Donation
The American Red Cross (USA)

All this charity did, was simply hand out hundreds of these free balloons
to little children.

For more great resources, visit :

Sumac.com