5 BIG IDEAS TO

KEEP CONTROL OF

INDIE TRANSMEDIAPROJECTS

WHY AN INDIE TRANSMEDIA

PROJECT?

The conservative reality of mainstream entertainment

creatively stunts transmedia projects.

‘Indie transmedia’ raises very provocative

questions about entertainment and creativity.

Transmedia projects can deliver

rich original experiencesusing easily available tools.

The goal is to realisea new aesthetic

from the construction of a complex whole.

WORK ON INDIE PROJECTS THAT

EXCITE YOU.

1

YOU CANNOT CONTROL

EVERYTHING.

What do you want to Keep Control of?

Vision・key decisions on story.

Creative process・development.

Intellectual Property Rights.

Channels・platforms・media mix.

What are you trying to Achieve with your project?

Is it an experiment?

Will you create valuable IP?

Do you aim for social awareness?

Will it establish your company?

Something else?

Be Prepared to Share Strategically!

DECIDE WHAT YOU NEED TO

CONTROL.

2

KNOW WHATPROJECT SUCCESS

MEANS.

Establishes your property.

Establishes your authorship.

Shows what you can do.

Increases value to sources of finance.

Attracts audience to test your assumptions.

Provides input for business model and ROI.

Describe your Project Vision.

Intentions. Goals. Strategy.

DESCRIBE &COMMUNICATE YOUR

VISION.

3

SALIGIA-7

TRANSMEDIA SCI-FI THRILLER

SALIGIA-7 TRANSMEDIA SCI-FI THRILLER

IMMERSIVE LOCATIVE THEATRE

PERVASIVE STORY & GAME EVENTS

SOCIAL MEDIA NARRATIVES - WEB SERIES

NOVELS - E-BOOKS - GRAPHIC NOVELS

MOBILE

FEATURE FILMS

STORYTELLING+ GAMEPLAY+ LIVE - SPECTACLE+ SOCIAL - DIGITAL

WHAT’S THE PLAN?

2011 201720142012 2013 2015 2016

ZA#1

2018 2019 2020

PILOT

R&D +PLAYTESTING

NOVELS. E-BOOKS.GRAPHIC NOVELS

IMMERSIVE THEATRE

FEATUREFILMS

2011 201720142012 2013 2015 2016

ZA#1

2018 2019 2020

WHAT WILL IT TAKE?

PILOT

DEVELOP YOURREADINESS.

Adopt an Instalment Approach.

Story episodes. Game levels.

Instalment-based design is a Practical Solution to complexity.

Each instalment is fundable.You only know so much.Your thinking will change and develop.The project horizon is manageable.

ZOMBIE ALARM #1

TRANSMEDIA PILOTRESEARCH AND DEVELOPMENT

STORY

Teenagers in Amsterdam who display symptoms of an unknown illness.

3 NARRATIVES

Self-styled zombie hunters intent on finding out what’s going on.

3 NARRATIVES

Reactions of society to the threat of a zombie outbreak.

3 NARRATIVES

print

newsNews stories

get confused between fiction and reality

broadcast

fictional current affairs show

the story of2 of the teens

story of 100 missing teens

MissingChristelCommunity

Facebook narrative

Facebook narratives

ZombieAlarmFacebook narrative

ZombieAlarmstory blog

2 become ourprotagonists

webisodes

Twitter updates

featuring a pack of 7 teen-zombies

z-leaksstory blog

SWATsquad

reveals evidence

VUPs get involved

UGC

spread via twitter

gather atevents

society reactsand deploys a

ZOMBIE SWAT SQUAD

teens becomeZOMBIES

genre fans raise a

ZOMBIE ALARM

live events:pervasive story

meetsalternate reality game

www.youtube.com/watch?v=m5Tqm3mewnM

BREAK DOWN YOUR PROJECT INTO

INSTALMENTS.

4

WORK TOWARDSCREATIVE CLARITY.

Clarity of form cannot be achieved until there is first clarity in the designer’s mind and actions.

architect Christopher Alexander

XDWEXPERIENCE DESIGN for game- and story- WORLDS

TRANSMEDIA STORYTELLING+ EXPERIENCE DESIGN

EXPERIENCE DESIGN. Audiences create meaningTRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE.

EXPERIENCE DESIGN. Time / Duration Interactivity Intensity Breadth / Consistency Sensorial Cognitive Triggers Significance / MeaningTRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE.

EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE. Game design & Gameplay Narrative & Story structure Interaction design Theatre & PerformanceTRANSMEDIA ARCHITECTURE.

EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE. Timing, Pacing, Phasing Choice of media, Sequencing

DEFINE YOUR LONG TERMCREATIVE FOCUS.

5

1 2

3 4

BEEXCITED.

SELECTIVECONTROL.

COMMUNICATEYOUR VISION.

BEPRACTICAL.

5 YOUR CREATIVE FOCUS.

Thank You@IANGINN TWITTER Cover Image Cover Image Trey Ratcli!f

via Compflight

Iconsfrom The Noun Project Book: Piotrek Chuchla

Theater: Björn AnderssonGame Plan: Scott Lewis

Digital Play: Juan Pablo BravoMovie: Erik Vullings

Play: Gilad FriedSocial Media: Joris Hoogendoorn

Clapperboard: Fabio GrandeGears: Gustavo Cordeiro

Mobile Content: San Salido MartínezWriting: Korokoro

Signpost: Parker Martin

Slide Deck InspirationthanksEmiland de Cubber

Cover Image

THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN

AUDIENCE OF 1100 DELEGATES, PLUS MANY MORE VIA A LIVE STREAM TO BRAZIL, ARGENTINA, AND CHILE.

HTTP://COLOMBIA30.CO/INDEX.PHP/EN/CONTENTS/TRANSMEDIA-ENG

“Incredibly exciting - do not miss Ian’s masterclass or workshop!” Cross Video Days

“A marathon of knowledge, innovation and open-mindedness.” Workshop Participant

“Tore up some walls in my head - not only on transmedia itself, but also about the possibilities on how to approach it” Workshop Participant

“The best presentation I have heard on a real transmedia project.” European Association of Animation Film

IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY INCLUDE ADVISING INTERNATIONALLY TO FUNDS, INNOVATION HUBS, AND PUBLIC COMMISSIONS ON STRATEGY AND STRUCTURE FOR PROGRAMMES SUPPORTING TRANSMEDIA, DIGITAL MEDIA AND FEATURE FILM.

HE SHARES HIS EXPERTISE WIDELY, AND IS A FREQUENT SPEAKER IN CONFERENCES AND THINK TANKS WORLDWIDE, INCLUDING: MIP CUBE, CANNES; CROSS VIDEO DAYS, PARIS; LONDON BOOK FAIR; CARTOON CONNECTION, QUEBEC; CARTOON DIGITAL, PAU; EBU TV SUMMIT, LUCERNE; TEDXTRANSMEDIA, GENEVA & ROME; STORYWORLD, LA AND SF; DIY DAYS, LA; CANNES FILM FESTIVAL; SAN SEBASTIAN FILM FESTIVAL; MOBILE 2.0, BARCELONA; AND MANY OTHERS.

IAN@HUBBUBMEDIA.NET

+31 6 53 285 110

IAN WOULD BE HAPPY TO DISCUSS YOUR SPEAKING EVENT OR

AN OPPORTUNITY TO HELP YOU INNOVATE.