PRASANTNAIDU

cd

LIGHTHOUSEINSIGHTS

5 BESTS O C I A L M E D I AC A S E S T U D I E S

2014

C O N T E N T M A R K E T I N G

cd

HUL #BeBeauti ful

# L I C a s e S t u d i e s

P R O B L E M

cd

O B J E C T I V E

• No content strategy• Fragmented approach• Too much reliance on

paid media

• Play with the strengths of Content Marketing

S T R AT E G Y

cd

R E S U LT S

• Beauty attainable for the everyday woman

• Website, FB, YouTube• Leveraging blogger

engagement, original content

• Q1 – 2.3M total visitors with 1.4M organic visitors

• 600K from social media• YouTube 50K

subscribers

I N F L U E N C E RM A R K E T I N G

cd

P H I L I P S I N D I AA I R F R Y E R

# L I C a s e S t u d i e s

P R O B L E M

cd

O B J E C T I V E

• Sales below norm• Expensive• 80% less oil and

tasty?

• Boost engagement• Associate product with

regular food• Awareness to

consideration

S T R AT E G Y

cd

R E S U LT S

• Philips SuperChef with Sanjay Thumma for 6 mths.

• FriedYetLight.com

• Avg monthly search volume for keyword ‘Philips Airfryer’ jumped by 1292%

• 266% Jump in sales in 2014 compared to 2013

I N F L U E N C E RM A R K E T I N G

cd

O P E R A I N D I A

# L I C a s e S t u d i e s

• Opera Coast was not positioned as a product for power-users

• Conversations about the product beyond the technology media

• Target the creative class

P R O B L E M

cd

O B J E C T I V E

S T R AT E G Y

cd

R E S U LT S

• Reach out to iOS users with #OperaCoastSurprise

• Kinetic sand

• 300K impressions• Major hit among

creative folks

L E A D G E NM A R K E T I N G

cd

G A R N I E R M E N

# L I C a s e S t u d i e s

• Thousands of mobile oriented offers

• Problems with IVR lead campaigns

• Leverage IPL teams• Increase online sales

P R O B L E M

cd

O B J E C T I V E

S T R AT E G Y

cd

R E S U LT S

• Facebook Missed Call ad

• Flipkart integration• Thegarnierman.com

• Total Campaign Reach - 15 Million

• Increase In Online Sale (YOY) - 250%

C O - C R E AT I O NM A R K E T I N G

cd

LENOVO INDIA#VIBEUPMYLIFE

# L I C a s e S t u d i e s

• Discovery of smartphone

• Right content for millennial

• Connect with millennials to show them the world’s first layered phone

P R O B L E M

cd

O B J E C T I V E

S T R AT E G Y

cd

R E S U LT S

• 72 hour real-time Art-A-Thon

• Website showcased the ‘built in layers’

• Live coverage on Snapchat

• #vibeupmylife 3000 mentions

• More than 1500 entries

Thank You!

cd

Lighthouseinsights.in

@LHInsights