5-2014 Business Plan Development-Without List of Projects

8/11/2019 5-2014 Business Plan Development-Without List of Projects

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Gitarattan International Business School, New Delhi

Academic Circular No 05/2014

31th

July, 2014

ENTREPRENEURSHIP DEVELOPMENT: BUSINESS PLAN DEVELOPMENT

Objective

1.

To understand the conceptual and practical aspects of being an entrepreneur at the

micro and macro levels.

2.

To give an exposure to participants of current issues, concerns, dilemmas in dealing

entrepreneurial ventures.

3.

To develop skills that may contribute to entrepreneurial behaviour.4. To generate innovative ideas to satisfy and assess the opportunities and ideas.

5.

To use all available sources and resources to come up with the best possible solution

and plan the venture thoroughly using as many available tools as possible.

It will facilitate the students to carryout research work in a team and present their learning

about an industry in cogent and comprehensive manner.

It will also facilitate students to become an entrepreneur.

Methodology

For carrying out the Industry Analysis following procedure is to be followed:

(a) Each class shall be divided into the group of 6 students and each group shall

be given a specific Idea for developing Business Plan.

(b) Each group is to submit a written Business Plan comprising of 25-30 typed on

A-4 size pages, one sided with proper references of secondary data sources.

The Report must contain distribution of the work done by each student.

(c) Last date of submission of the completed Report shall be the Saturday of

5th

Week.

(d)

Each Team is to present its Business Plan commencing from Sixth Week

onwards for the duration of 20 minutes during the classes of ESBM subject.

Two presentations per class are to be conducted.

(e) The Template covering the scope of Business Plan is attached as Appendix-A.

Students are free to add other dimensions in their Business Plan Report but

MUST cover aspects which are given in the Appendix.


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Appendix-A

Business Plan Template

S. No. Issues to be covered in the Business Plan

1 Executive SummaryIt shall comprise following aspects (not exceeding three pages):

a) Company Name, Address and Phone numbers

b) Name, phone numbers of all key people

c) Brief description of business, its products and services, and

customer problems they solve

d) Brief overview of the market for your product and services

e) Brief overview of the Strategies that will make your firm a

success

f) Brief description of managerial and technical experience of key

people

g)

Brief statement of financial request and how the money will beused

h) Charts and tables showing highlights of financial forecast.

2 Vision and Mission Statementa) Entrepreneurs vision for the company

b) Company goals and objectives

i. Operational

ii. Financial

iii. What business are we in?

iv. Values and principles on which the business stands

v.

What makes the business unique? What is source of competitiveadvantage?

3 Description of Management Team

a) Form of ownership chosen and reasoning

b) Company structure ( organization chart)

c) Decision making authority

d) Compensation and benefits package

e) Describe their responsibilities and abilities.

f) Project their salaries.

4 Company History ( For existing Business only)

a) Company founding

b)

Promoters and Shareholders

c) Financial and operation highlights

d)

Significant achievements


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5 Business and Industry Profilea)

Industry analysis

i. Industry background and overview

ii.

Significant trends

iii. Growth rate

iv.

Key success factors in the Industry

b)

Outlook for the future stages of growth ( Start-up, growth andmaturity)

c) Major players in the market

d)

Market size

e) The gap in the market

6 Competitor Analysisa) Existing Competitors

i.

Who are they? Create a complete competitive profile

matrix

ii.

Strength

iii. Weakness

b)

Potential Competitorsi. Profile of key players (company size, turnover, profitability etc)

and their market share

ii. Impact on your business if they enter

iii.

What are the competing products and services?

iv. Advantages and disadvantages of the competitors offerings

7 Development of Business Strategiesa) Desired image and position in market

b)

SWOT analysis

i. Strength

ii.

Weakness

iii.

Opportunities

iv.

Threats

8 Products / Services Proposal

a) Description

i.

Product or service features

ii. Customers benefits

iii.

Warranties and guarantees

iv. Uniqueness

b)

Patent or Trademark protection

c)

Description of production process ( if applicable)i.

Raw materials and key suppliers

ii. Costs

iii.

Benefits and Features

iv. Unique selling points

v.

Advantages to customers

vi. Future developments

vii. Future product / service offering


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9 Marketing Plan

a) Target Market

i.

Complete demographic profile

ii. Other significant customer characteristics

iii.

Size of each market segment

iv.

Characteristics of potential customers in eachsegment

b) Customers motivation to buy

c) Market size and trends

i. How large is market ?

ii. Is it growing or shrinking? How fast?

d). Advertising and promotion

i. Media used- Reader, viewer and listener profile

ii. Advertising where, when, how and to whom

iii.

Media cost

iv. Frequency of usage

v.

Plan for generating publicity

e) Pricingi.

Cost variable- Fixed and variable

ii. Desired Image in market

iii. Comparison against competitors prices

f) Distribution strategy

a) Channel of distribution

b) Sales techniques and incentives

Operation Plan

a) Location

i. Demographic analysis of location vs target

customer profile

ii. Logistics

iii.

Lease or rental rates

iv. Labour need and supply

v. Wages rate

vi. Materials required

vii. Customer availability

b) Layout

i. Size requirements

ii. Layout Plan

c)

Key managers and employeesi. Their background

ii. Experience, Skills, and know- how they bring to

company

d) Premises and Equipment

e) Production facilities

f) Costs involved

g) Suppliers


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11 Financial Plan

a) Capital required

b)

Sources of funds

i. Bank loans

ii.

Relatives and friends

iii.

Grants or loans from other agenciesiv.

Promoters funds etc.

c) Use of funds

d)

Repayments or cash out schedules

e) Projected revenue

f) Timetable for implementing plan and launching the business

g) Financial Statements

i. Income statement

ii. Balance sheet

iii.

Cash flow statement

iv. Break even analysis

v.

Ratio analysis with comparison to industry standards.

5-2014 Business Plan Development-Without List of Projects

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