4xN Winning Entry Avon Global App Challenge
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Transcript of 4xN Winning Entry Avon Global App Challenge
Avon Foundation
Domestic Violence Prevention
Global App Challenge
End Violence @ Home Global App ChallengeSponsored by the Avon Foundation for Women and Institute of Medicine
31 July 2012
Whatever action, whether right or wrong, one performs by thought, word, and deed. Bhagavad Gita
Erin Eisinger
Ahmet Uğurel
Selma Sönmez
Neşe Hacısalıhoğlu
Kerem Özcan
Sezen Tekin Baş
Domestic violence is a global problem.
Compiled from various sources
A woman is beaten every 15 seconds in
America
Each month, 12 women die at their husbands’hands in Peru
Rate of death/injury
from violence is higher than that of traffic
accidents across EU
Female circumcision is practiced
across Africa
High rates of female
infanticide in India and
China
Japan has lowest rate of domestic violence (15%)
Ethiopia has highest rate of domestic violence (71%)
50% murder cases in
Bangladesh are women killed by
husbands, boyfriends, etc.
In Turkey, statistics paint a dire picture.
WOMEN MURDERED INCREASED BY 1400% between 2003 and 2010.
10% of victims were PREGNANT.Women living in cities are
42% MORE LIKELY
to be victims of violence.
Domestic violence victims are3 TIMES
MORE LIKELY to consider suicide. 73% of DIVORCED WOMEN
in Turkey have been victims
of domestic violence.
39% of women are victims of physical violence.15% are victims of
sexual violence. 42% who experience one kind of violence,
experience both.
SOURCESTürkiye’de Kadına Yönelik Aile İçi Şiddet , Domestic Violence Against Women in Turkey 2009USAK Raporları, No.12-01: "Türkiye'de Kadına Yönelik Şiddet" 2012. USAK Reports, No. 12-01: “Violence Against Women in Turkey”
Kadın Statüsü Genel Müdürlüğü, 2011. Directorate General On the Status of Women, 2011TUBITAK Araştırması, 2008. TUBITAK Study, 2008
14,2% of women
AGREEthat a husband can/should beat their wives sometimes.
The problem with statistics:
They perpetuate a feeling that violence is a faceless, dispassionate act
that occurs to others.
They create a sense that domestic violence is
TOO BIG to change.
But the reality is
Change can startwith something assimple as language.
In all societies at one time or another,
idioms have been used to prescribe
and uphold gender
roles and social mores.
Saçı uzun akılı kısa. Her hair is long,
her brain is small. Kadının karnından sıpayı,
sırtından sopayı eksik etmeyeceksin. Don’t
spare a baby from your wife’s belly or rod from
her back. Beyaz gelinlikle çıktıgın eve ancak
kefenle dönersin. A bride can only return to
her father’s house in a white death shroud.
Geliyor beş kardeş. “Five brothers are
coming” refers to a balled up fist about to
strike. Kocanın vurduğu yerde gül biter.
Roses flourish where your husband hits you.
Kızını dövmeyen dizini döver. The father
who doesn’t beat his daughter beats his
knees in regret.
Our objective is clear:
We want to challenge the “wisdom” of these expressions.
We want to demonstrate that the negative connotations they carry are not inevitable; this
thinking is learned.
We want to show that the situation is not hopeless.
We want to do so by engaging Turkish families and their children to show us how we can be better.
(Children’s Wisdom)
How it works
The Homepage uses a rotating banner to quickly explain the
purpose of the site and the rationale behind challenging these
sayings. It also showcases a sample contribution from a child
and provides quick links to the activity, regional statistics on
violence, and access to anti-violence organizations.
One section allows all users access to view new expressions
created, vote on and share them with friends and family via social
media channels (regardless of whether they are logged in or have
created an account on the site). If users create an account, they
can contribute new expressions and upload photos of images
their children create.
View the full HTML demo site at cahtr.org
When uploading content to the site, parents are prompted to include details such as the child’s age and region. This data
enables a section where tag clouds are created based on all the new expressions created in that region. Over time, we hope
that collecting this kind of data will provide insights into regional attitudes toward gender/violence issues by age and gender.
View the full HTML demo site at cahtr.org
The driving force behind the site is the Children’s Activity.
This printable PDF was designed as a kind of coloring and
workbook for kids to complete on their own or with parents.
There is technically no age limit, but it targets kids ages 6-10,
and our intention would be to tailor activities in the future for a
range of age groups and reading levels.
Working with domestic violence and early childhood education
specialists, the Activity was designed to address not only the
expressions, but ideas about gender and equality. There is
even an activity where children are asked to draw
men/women’s faces on androgynous characters that are
dressed in gender-typical attire.
Download activity at cahtr.org
A bride can only return to her father’s house in a taxi. Girl, Age 3, Istanbul
Don’t spare food from a woman’s belly, and sunscreen from her back. Boy, Age 10, Ankara
At its core, the purpose of the ÇAH system is
to create a hopeful, proactive dialog around
domestic violence in Turkey.
Change is only possible if ordinary people acknowledge
the small things that contribute to a community
where domestic violence is tolerated.
We believe this kind of change is within
ordinary people’s control.
The ÇAH system uses specific levers to encourage this change:
Creating Voting Promoting
Fundraising Analyzing Activating
Where we are today
Channel Status Still To Do Next Steps
Web-Based Voting App and Web Site
Created an HTML demo of the site with representative content, including statistics and real responses from the pilot test of our Children’s Wisdom Activity.
Demo site is available in both English and Turkish.
Technical build of features like uploading photos, voting, sharing, creating accounts.
Continue development of these features, test and launch the site in Turkey with full functionality. Estimated launch of December 2012.
Children’s Wisdom Activity
Initial pilot activity was been created and distributed. Feedback from initial tests informed design changes. Revised version has been created and distributed.
Make any modifications based on observation and feedback from parents.
Develop age-group specific activities to create relevance for a wider audience.
Avon Foundation
Domestic Violence Prevention
Global App Challenge
Thank you.
Erin Eisinger | Ahmet Uğure |l Selma Sönmez | Neşe Hacısalıhoğlu | Kerem Özcan | Sezen Tekin Baş
Istanbul, Tukrkey