4wd Tourism on the Oodnadatta Track

Presented by Greg Cartanat the

2008 Desert Knowledge Symposium and Business Showcase

My research

Motivations of 4wd’ers

– Spiritual experience– Understanding & learning– Environment– Relaxation– Challenge– Socialising– Access

Spiritual experience

Understanding and learning

Environment

Relaxation

Challenge

Socialising

Access

Infrastructure

– Signage– Access– Track itself– Developed POIs– Services

Signage

Access

Track itself

Points of Interest

Services

Barriers

• Uncontrolables• The geography of the track• Attitudes• Money• Resources - people• The market – 4WD’ers• Small business issues / Cost of supply• Infrastructure• Environment• Control & Coordination

Potential• It’s all there

• Existing drivers

• Easy mileage

• Harder Yards

Wonderful country