4th Quarter Atlanta Real Estate Stats
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Transcript of 4th Quarter Atlanta Real Estate Stats
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Presentable Market Data Chuck Carr
Office: 770-698-8797
Cell: 678-591-6030
Email: [email protected]
www.ChartMasterServices.com
mailto:[email protected]:[email protected] -
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Understanding three views of the current market allowsBuyers to maximize their ability to evaluate properties,receiving the highest value in their home search and
Sellersto position their property to maximize money intheir pocket while minimizing time on market:
Macro View: National MarketNational Media Coverage
Metro View: Atlanta MarketQuarterly Metro Market Report
Micro View: Your CommunityComparative Market Analysis
Current Market Overview
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New Abbreviated Presentation Design
Abbreviated mainline flow:
- Market Share- number one and growing
- Sales - up
- Distressed - still a large part of sales, but may be slowly declining
- Active listings - down and still declining (partly seasonal)
- Effect of lower-actives/higher-sales - reduced supply in 2012 (now consistently into a Seller's Market)
- Effect of Seller's Market on:Median Sales Price
Median % S/L
Median DOM
Price Reductions
- Continuing consequences of wrong pricing decisions (price reductions):Median % S/L
Median DOM
"Game Board"
Failed ListingsPutting it All Together ("Bubble Chart")
- Distressed vs. Non-Distressed Supply
- Summary
- Supplemental Analysis Section
32 mainline charts in a total package of 79
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
111
66
113
112
223
221
222
62
63
13
14
121
51
114
64
61
65
41
42
75
74
73
72
91
191
81
82
83131
71
132
52
21
24
2322
31 32 53
Metro Area FMLS Areas
Included (41)
Cherokee County:111 113
112 114
E. Cobb:81 82 83
W. Cobb:71 73 75
72 74
DeKalb:24 42 52 121
41 51 53
Douglas:91
Forsyth:221 222 223 224
Fulton OTP:13 14 131 33
Fulton ITP:31 21 132
32 22 23
Gwinnett:61 62 63
63 65 65
Paulding:191
33
224
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Previous Listing Period Effect(4Q 2012 Atlanta Data 41 FMLS areas)
Other FMLS
Data Sources(No history data for
listings off market for
more than 30 days)
Median Original listPrice $158,500
Median Sales
Price/Original List
Price Percent94.9%
Median Days on
Market54 Days
Percent of Sales
which required a
Price Reduction
35.5%
ChartMaster
Data(More realistic by
including listing
history data back as
far as 2.5 years)
$179,900
92.3%
78 Days
49.2%
ChartMaster
Difference from
FMLS
+$21,400(+13.5%)
-2.6%
(+$4,677)
+24 Days
(+44.4%)
+13.7%
Conclusion: Other data sources understate time on market
and likelihood of requiring a price reduction, while overstating
the portion of the original list price (% s/l) that sellers received
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Keller Williams Realty
became the NUMBER 1
real estate company in the
Atlanta Metro area in unit
sales during 2010,
increasing that lead
through Full Year 2012
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Full Year 2012 Sales rose
above those of 2011 by
+10.6%
2012 sales are also
+28.5% above those of
the same period in 2010
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Monthly sales were
considerably stronger in
January through August
compared to both of thelast two years
Sales were also stronger
than in the last two years
during Sept.-Nov. and
should rise somewhat inDecember after lagged
closings are processed
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Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Sales in 4Q 2012 were
higher than last year in all
price ranges except the
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Short Sales andForeclosure Sales addtogether to make upDistressed Sales, shownhere as a percent of totalsales
The percentage of 4Q2012 distressed saletransactions was -2.6percentage points lowerthan in 4Q 2011 anddown by -15.5 pointsfrom 1Q 2012
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Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Shown by price rangeillustrates the degree towhich distressed sales arepresent in all price
groupings
More than 2 of every 3sales in the
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
As the number of sales has
gradually increased, the
number of Active listings
has declined steadily since
2Q 2008, down by -73.4%
from nearly 40,000 to
10,528 at the end of
December, 2012
Lower supply of available
listings increases
competition among buyers
for a smaller number ofproperties
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Increasing sales combinedwith decreasing inventory
of listings reduced the
months of supply to 4.2
months in December,
2012, reflecting the
change from a BuyersMarket to a Sellers
Market condition during
2012
Most of the following
market measurements
show the improvement
following this market shift
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The contract negotiations
advantage turned in favor of the
seller when supply fell
consistently below 6 months
during 2012, resulting in an
increase in the median sales
price as sellers were more able
to maintain sales prices closerto their original listing price
As seen here, since the supply
finally fell below 6 months in
1Q 2012, the median sales price
has risen significantly since
then, compared to the last 2years
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
As 4Q 2012 sales were
more flat, the median
sales price rose by
+26.3% bringing 3
straight quarters with
median sales prices
higher than in the same
period last year
The Full Year 2012
median was +8.1%
above that of 2011
An increase in thepercentage of sales in
price ranges above
$200K resulted in a
higher median price
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Median sales prices declined
significantly between 1Q 2011
and 1Q 2012, reversing the
downtrend after 2Q 2012
As the inventory of listings has
remained below 6 months, sellers
have been able to maintain higher
sales prices and more properties
are selling in the higher price
ranges
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
When supply falls below six
months, the psychological
advantage favors the seller and
a Sellers Market results
When supply of properties fell
below 6 months in 2012, Sellers
were able to negotiate selling
prices that were closer to the
Original Listing Price than were
possible in the Buyers
Market conditions prior to this
year
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Another seller benefit ofdeclining supply has been
increasing S/L ratios
during the last 5 quarters
rising to a new high of
92.7% in 4Q 2012, +6.6
percentage points abovethat of 4Q 2011
S/L price ratios providean indication of buyerprice resistance andseller willingness tonegotiate, with higherratios showing astronger seller position
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
4Q 2012 S/L percentages
by price range show that
not only was the overall
ratio higher compared to
last year, but also all price
ranges participated with
much higher percentages
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Higher sales activity in
4Q 2012 lowered the
median of Days-On-Market (DOM) by
-27.1% compared to the
same period of the
previous year
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
All of these 7 price
segments had a median
DOM lower in 4Q 2012
than in 4Q 2011
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The pricing and contract
negotiation advantage clearly
turned in favor of the seller
when supply fell consistently
below 6 months during 2012,
resulting in the lowest
incidence of price reductionswe have seen in recent years
As shown here, when supply
finally fell consistently below 6
months during 2012, the
incidence of price reductions
also fell consistently comparedto prior years
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The percentage of sales inwhich the Seller was requiredto reduce the listing price inorder to attract a Buyer,remained well above 60%
during the previous 3 years,reaching a high of 70% oftransactions during 4Q 2010and 1Q 2011 and remainingin a range between 62%-70%until 2Q 2012
During 2012 the incidencehas fallen in each quarter to a
low point in 4Q 2012 of 49%,down by -15 percentagepoints compared to last year
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
All price ranges had alower incidence of price
reductions during 4Q2012
The reduction wasgreatest in the
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Price reductions severelyreduce the portion of theOriginal Listing Price thata Seller realizes in a sale
The 4Q 2012 percentage
point difference of -14.9would amount to a netreduction of -$25,500from the original listprice at the median salesprice, compared to aSeller without a pricereduction
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market ReportProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty
When a price reductionwas required,substantially lower S/Lratios occurred in allprice ranges in 4Q 2012,but there were largedifferences in degreeamong the various priceranges
For example, the ratio fora price-reduced propertydropped a whopping-28.1 percentage points,below that of a non-pricereduced property, in the
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
When a price reduction is
required, more marketingtime is needed to attract abuyer
A Seller required to take aprice reduction in 4Q 2012needed a median of 168 daysto sell, compared to only 27
days for a Seller who pricedcorrectly with the marketadifference of +4.7 months, or+6.2 times, longer to sell
The results are highercarrying costs, greaterinconvenience due to keeping
the house in showingcondition and delays infinding and moving to a newhome
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Higher-priced propertiesnormally take longer to sell,but when a price reductionwas necessary in 4Q 2012,the differences were muchgreater in all price ranges
Sellers across these priceranges needed +6.2 timeslonger to sell when a pricereduction was required
Conversely, Sellers pricingtheir property correctly for
the current market, were ableto sell in a very reasonabletime period a median of 27days across all price ranges
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Total Closed Listings(100%)
92.7 S/L*
79 DOM*
Price Reduced(49.2% of Total)
83.5% S/L*
168 DOM*
Previously Listed(24.6% of Total)
77.1% S/L*
296 DOM*
Not Previously Listed
(24.6% of Total)
88.1% S/L*
96 DOM*
No Price Reduction(50.8% of Total)
98.4% S/L*
27 DOM*
Previously Listed
(3.6% of Total)
97.8% S/L*
154 DOM*
Not Previously Listed
(47.2%Of Total)
98.5% S/L*
27 DOM*
Right Price/Right AgentRight Price/Wrong AgentRight Agent/Wrong PriceWrong Price/Wrong Agent
What is the REAL STORY?Many times listed properties will have
expired or been withdrawn one or more
times prior to the listing period in which
they sold. Including the original listing
prices and cumulative days on market from
those previous listing periods, results in a
more realistic set of measurements.
* Medians: Half areabove and half are
below
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FMLS SF Detached residences data. Data believed to be accurate, but not warranted. Analysis includes previous listing period data where applicable.
2012 ChartMaster Services, LLC. For exclusive use of participating Keller Williams Realty offices.
The Real Story
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Failed listings (Expired+Withdrawn) are shown here asa percentage of totalfinalized(Expired+Withdrawn+Closed)listings
The failure rate of listingsreached a recent peak inJanuary, 2010 at 67% offinalized listings, offeringfirm evidence of the strongBuyer price resistance that waspresent in the market, sincelistings usually fail due tooverpricing
Although -13.0 percentagepoints lower than last year,35.5% of listings failed to sellduring 4Q 2012, more than 1/3of all finalized listings
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
We have seen that out of
every 100 finalized listings in4Q 2012, 36 failed to sell and
64 sold
Of the 64 sold listings, 31
(49.2%) required a price
reduction when including
original listing prices forprevious listing periods, in
order to sell
Therefore, if 36 failed to sell
due to overpricing and
another 31 required a price
reduction in order to sell, 67out of every 100 listings were
at least initially overpriced in
4Q 2012, resulting in either
no sale, or a sale at a much-
reduced price after a much-
longer listing period
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FMLS SF Detached residences data. Data believed to be accurate, but not warranted. Analysis includes previous listing period data where applicable.
2012 ChartMaster Services, LLC. For exclusive use of participating Keller Williams Realty offices.
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Although the overall supply
of properties in December,2012 was at 3.5 months,
when Distressed properties
are separated out, the picture
changes somewhat for non-
distressed properties, rising to
an 4.6 month level overall,
still in the Sellers Market
condition
On the other hand, distressed
properties are well into the
Sellers market condition
with overall supply at 1.7
months and at much less than
6 months in all price ranges,
while Non-Distressed
properties remain in a
Buyers Market condition
in price ranges above $500K
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Full Year 2012 Sales: +10.6 higherthan in 2011 Monthly sales increased in nearly each month this year compared to the same period in each of the last two years
Distressed sales were lower at 39.4% of 4Q 2012 sales , but were 69.0% of sales in the
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Another market shift is occurring. During 4Q 2012 we saw confirmation of a change from a market
driven down by Distressed Property sales, to one driven up by reduced supply. This caused afundamental change in the psychology of the market from a Buyers Market to a Sellers Marketenvironment.
The results are that many of our usual market measurements have turned in the direction of marketrecovery. Significant positive changes occurred in the median sales price (+23.6%), median S/OLPpercentage (+6.6 percentage points), median DOM (-27.1%), incidence of price reductions (-15percentage points) and percentage of failed listings (-13.0 percentage points) during this quarter.
However, even as these improvements were taking place, the percentage of distressed property salesremained high (39.4%) and the number of Active listings continued to fall. These conditions shouldalso be considered by sellers when setting listing prices. Continued distressed property salesmaintain a dampening effect on seller flexibility by their use as comparables in property priceevaluations.
With our uncertain economy, short term housing market improvements should still be viewedcautiously. A sharp increase in the number of Active listings or distressed property inventory, or adecrease in sales, could expose the fragile nature of this improvement. But for now at least, Sellersshould find less pressure during contract negotiations and Buyers will see a more competitivemarket with fewer sellers willing to accept low-price offers.
Summary
FMLS data for single family detached residences. Data is believed to be accurate, but is not warranted. 2012 Chartmaster
Services, LLC. All rights reserved. This page may not be reproduced without the written permission of [email protected].
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Overall Market Observations The 4Q 2012 market has shifted toward recovery. Sellers Market supply levels have overcome the effects
of Distressed Properties on many of our measures of market condition.
Indicators of an improving market were in evidence, such as a higher median sales price (+26.3%), increasedsales (+10.6% YTD), a new high point for the median S/L ratio (92.7%), many fewer failed listings (-13.0points), lower median DOM (78, -27.1%), fewer price reductions (-15.1 points) and much lower (-43%)supply of active listings.
A deterrent to full market recovery continues, however, with a significant distressed properties percentage ofboth Sales (39.4%) and currently Active listings (18.8%) that can cause buyers to seek those lower-pricedalternatives when distressed properties appear to be a better value. This caused 49% of sellers to take listingprice reductions in order to sell and 35.5% of all 4Q 2012 listings fail to sell during their listing period.
The low (1.7 months) inventory of distressed properties has likely increased competition among buyers,forcing prices higher, S/L ratios higher, DOM lower and fewer listings failing to sell.
It is difficult to know whether or not this will attract more people to list properties now which could alter thesupply/demand relationship at a time when seasonal factors usually cause lower demand. If so, that could
result in another reversal of many of these positive 4Q 2012 market characteristics. Another dampening factor could result if financial institutions release more distressed properties to the
market.
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The Story of the Detached Residence Market 4Q 2012
FMLS data for single family detached residences. Data is believed to be accurate, but is not warranted. 2012 Chartmaster
Services, LLC. All rights reserved. This page may not be reproduced without the written permission of [email protected].
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Importance to Non- Distressed Property Sellers
Potential sellers who have been reluctant to list due to the slow market may now try to take advantage of thecurrent supply/demand shift to list their property while they have an advantage.
The downward pressure from Distressed properties on selling prices for all properties has been somewhatoffset by lower inventory, so this could be a better time to sell than in recent periods.
The reduced inventory of distressed properties has increased buyer competition for those properties making iteven more important for sellers to consider their effect in properly pricing non-distressed properties.
Setting realistic initial listing prices that are in line with buyer expectations (in the market) can result in salesat or above the original listing price in very few days on market
Importance to Buyers The supply/demand relationship has, at least temporarily, shifted to the sellers advantage. If that continues,
fast action and realistic offers will be necessary for buyers to capitalize on still-low prices for availableproperties.
For buyers who are interested only in distressed properties, the supply has dropped to a point where
competition among buyers for that supply has jumped, making realistic offers is a must for desirable houses Quick action and serious offers are required when high-value properties are found (47.2 % of 4Q sales), since
low median DOM and high S/L ratios usually result, often with multiple offer situations.
The good news is that prices are still historically low and interest rates are too, so the if the right property isfound, this is a very good time to be in the market
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The Story of the Detached Residence Market 4Q 2012
FMLS data for single family detached residences. Data is believed to be accurate, but is not warranted. 2012 Chartmaster
Services, LLC. All rights reserved. This page may not be reproduced without the written permission of [email protected].
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Success Strategies for Sellers Do not ignore the impact of distressed properties competing for buyers in sellers price range and location,
when setting initial listing price, since they are still affecting comps Maximize selling price and minimize market time by choosing an initial listing price that represents a high
value compared to competing listings
Re-evaluate market trends continuously to re-assess pricing choiceavoid chasing the market or missing aturn
Consequences of Wrong Seller Choices Sell only after a much longer time on market - Median DOM at least +6.2 times longer in 4Q 2012. Sale at a much lower portion of original listing pricemedian of at least -14.9 percentage points lower.
Failure to sell35.5% of listings failed to sell in 4Q 2012.
Multiple listing periods24.6% of sellers required multiple listing periods, selling at a median of -21.4percentage points lower after a median of +12.9 times longer (+9.1 months).
Risks for Buyers Low-ball offers on high-value properties will likely result in missing out on a great opportunity.
Making offers too high on properties listed multiple times could result in paying too much.
Low inventory condition limits buyers advantage in contract negotiations.
38
The Story of the Detached Residence Market 4Q 2012
FMLS data for single family detached residences. Data is believed to be accurate, but is not warranted. 2012 Chartmaster Services, LLC. All rights
reserved. This page may not be reproduced without the written permission of [email protected].
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$ Sales Price
X_______%
$ Listed Price $ Listed Price
$ Sales Price
X_______ %Median L/SP%
___Quarter
Required ____Days Required ____DaysMedian DOM
___Quarter
Desired Seller Price Suggested Market Price
Summary
Even though the Suggested Price is $__________________Lower than the Desired Price, the
Faster SaleNets the Seller$____________________More and Saves__________Months in Time
The Case for Getting it Right the First Time
330,000 300,000
87.5 97.2
30,000
291,600
166 32
+$2,850
288,750
-4.5
(Used S/L %s for
this price range)
(Used DOMs for
this price range)
(Illustration using$300K-$499K pricereduction numbers)
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The Keller Williamsculture of cooperationand our profit sharingmodel contribute to cross-
promotion of our listingsamong company agentsand offices resulting ingreater listings exposurefor our customers
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
When a price reductionwas required,substantially lower S/Lratios occurred in allprice ranges in 4Q 2012,but there were largedifferences in degree
among the various priceranges
For example, the ratio fora price-reduced propertydropped a whopping-28.1 percentage points,below that of a non-price
reduced property, in the
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Higher-priced propertiesnormally take longer to sell,but when a price reductionwas necessary in 4Q 2012,the differences were muchgreater in all price ranges
Sellers across these priceranges needed +6.2 timeslonger to sell when a pricereduction was required
Conversely, Sellers pricingtheir property correctly for
the current market, were ableto sell in a very reasonabletime period a median of 27days across all price ranges
42
The Case for Getting it Right The First Time
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43
The Case for Getting it Right The First Time(Middle Tier)
Seller Desired List Price Suggested Market Price
$330,000 (Click and Enter Prices in Each Box) $300,000
87.5% Likely % Sale/List Price 97.2% Likely % Sale/List Price
$288,750 Likely Sales Price $291,600 Likely Sales Price
166 Likely Days on Market 32 Likely Days on Market
Benefits Summary
Even though the List Price Difference is: -$30,000 Lower
The Likely Sales Price Difference is: $2,850 More In Your Pocket
The likely Time on Market is: -134 Fewer Days
Months of Difference in Time on Market is: -4.5 Fewer Months
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$ Sales Price
X_______%
$ Listed Price $ Listed Price
$ Sales Price
X_______ %Median L/SP%
___Quarter
Required ____Days Required ____DaysMedian DOM
___Quarter
Desired Seller Price Suggested Market Price
Summary
Even though the Suggested Price is $__________________Lower than the Desired Price, the
Faster SaleNets the Seller$____________________More and Saves__________Months in Time
The Case for Getting it Right the First Time
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Monthly sales history
shows the pattern of sales
downturn from 2007
illustrating a bottom
occurring in January of
2010
Since then the usual
seasonal low points in
January were higher in both
2011 and 2012 and a
sustained upward trend hasdeveloped
46
Government purchase
incentive programs effect
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7/29/2019 4th Quarter Atlanta Real Estate Stats
47/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
4Q 2012 sales were slightlylower compared to the sameperiod last year, but should besomewhat above this whenlagged sales are processed
Sales gains in 3Q and 4Q 2011were exaggerated due tocomparison with the sameperiods in 2010 which wereunusually low aftergovernment purchaseincentives expiration
Increases in 1Q, 2Q and 3Q2012 were all the moresignificant since they arecompared to periods ofincrease during 2011
Quarterly increases have beenlower in each consecutivequarter during 2012
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Si l F il D t h d R id
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Sales were lower in the
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7/29/2019 4th Quarter Atlanta Real Estate Stats
49/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
While sales haveincreased during 2012,the number of Activelistings fell again,continuing the declining
trend through this period
The number of Distressedproperty listings has nowbegun to decline also,helping to reduce pricingpressure on Non-Distressed sellers
49
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
50/82
Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
As the total number of allActive listings hasdeclined, Distressed
property listings representa declining percentage ofthose listings
50
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Foreclosure sales as a
percent of total salesdeclined again in 4Q2012 compared to 4Q2011, to 12.3%
51
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
52/82
Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The overall percentage offoreclosures was lower in4Q 2012 than in the same
period in 2011, decliningin all price ranges
52
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The 4Q 2012 short salepercentage of closings at27.1% was +2.1percentage points higherthan in 4Q 2011,
continuing the overalluptrend in these types oftransactions
53
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
54/82
Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Short Sale transactions asa percentage of total salesincreased slightly during4Q 2012
However, the increasecame from price rangesbelow $200K, withdecreases occurring in allother price ranges
54
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
55/82
Single Family Detached Residences4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The median sales price is
derived by taking the point at
which half of the transactions
were at prices above and half
below that price
Therefore, when there aremore sales taking place at the
low price end of the market,
the median must fall lower
since more sales occur in
those lower price ranges
The 61.1% of sales whichoccurred in 4Q 2012 at prices
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7/29/2019 4th Quarter Atlanta Real Estate Stats
56/82
Single Family Detached ResidencesPrevious Listing Periods Included
FULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Historically, as sales shiftedmore toward lower priceranges after 2007, themedian sales prices wereforced down
The median sales price isthe price at which half ofsales are at higher pricesand half are at lower prices
As larger portions of annualsales took place at lowerprices (
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7/29/2019 4th Quarter Atlanta Real Estate Stats
57/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Monthly median salesprices reached a low pointin January, 2012
The steep decline in mediansales prices coincided with
increases in the percentageof distressed properties sold
A strong, steady increaseduring 2012 has resultedfrom a much lower supplyof listings and an increasein the portion of sales at
prices above $200K
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
New Constructionproperties posted their 2ndconsecutive quarterlymedian sales price
increase, the first suchincreases since 2Q 2011,while resale propertiesalso increased +26.5%
The median sales pricefor Resale properties hasnow increased for 3consecutive quarters
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Si i i
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
An encouraging sign forsellers in this market isthat the median salesprice for Non-Distressedproperties has increasedsharply since 4Q 2011
Although seasonalityusually causes the mediansales price to increaseduring the second quartereach year, we are nowseeing that increase carryon through 4Q 2012
indicating that a moresustained increase isresulting from the SellersMarket supply condition
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Si l F il D h d R id
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7/29/2019 4th Quarter Atlanta Real Estate Stats
60/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Median Sales Pricesshown monthly, by year,illustrates the degree towhich prices arechanging now comparedto other recent years
The December, 2012median sales price wasabove those ofDecember, 2009-11
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
61/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Median S/L ratios shownmonthly since January,2008 reveals that thebottom for this measure
came during early 2009,with an overall uptrend inprocess since then
The % S/L uptrend hasincreased in strength asproperty supply has
declined
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
62/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Median S/L ratios tended tobe much lower fordistressed property salesthan for non-distressedproperties during late 2008and early 2009, but sellersadjusted to buyer price
resistance during the lasthalf of 2009 and into thefirst half of 2010
Beginning in 2011distressed property S/Lratios grew until becomingequal or above that of non-distressed properties assupply of distressedproperties dwindled
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
63/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The median of DOMsegmented by Sales Priceand New vs. Resale,
shows a -27% overalldecrease in time-on-market spread over all butone segment
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Sellers contributed to
buyers closing costs in
nearly 3 of every 4transactions during the
last 2 years, reducing the
real S/L ratio
Sellers should anticipate
this payment when
estimating net proceeds
of sale
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
65/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
When sellers
contributions to buyer
closing costs areincluded, the real median
S/L ratio dropped by -1.0-
1.3 percentage points
during 2012 to an overall
90.0% of Original List
Price compared to the
91.1% usually shown
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
66/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Even after taking a pricereduction, Sellers realizeda lesser portion of theirnew list price than thoseSellers who were not
required to reduce theirprice
Had these price-reducedproperties been correctlypriced originally, theycould likely have sold inmuch less time at a higher
price
66
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
67/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q ONLY
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Even after taking a pricereduction, Sellers usuallyrealized an equal, orlesser, portion of theirnew, reduced list pricethan those Sellers notrequired to reduce theirprice
Pricing correctly with thecurrent market results in abetter net selling price, in
less time on market
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
68/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Correctly pricing with thecurrent market can resultin multiple offers andsales prices at or abovethe Original Listing Price
In 4Q 2012, more than 1out of every 5 (22.6%)sales transactions resultedin selling prices that wereequal to or higher thanthe original listing price
2,065 properties sold at
100%, or more, of theirOriginal Listing priceduring 4Q 2012
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
69/82
Single Family Detached ResidencesPREVIOUS LISTING PERIODS INCLUDED
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Sellers pricing correctlyfor the market not onlyreceive a high portion oftheir Original ListingPrice, they also sell atgreatly reduced time onmarket resulting insubstantial savingsthrough lower carryingcosts
69
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
70/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Atlanta MarketOnly 33%of the 4Q 2012 Atlanta housing inventory was initially priced in the market
Pricevs.
Competition
Out of
The MarketHomes that Dont Sell
Poor
Below
Above
Great
36%
In the MarketHouses that Sell in a median
of 27 days
36%33%
31%
Condition vs. Competition
ChasedThe
Market
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The number of months of
supply vary widely among
market segments defined by
price range and New vs. Resale
properties
Overall the supply was -43%lower in December, 2012 than
in the same month in 2011
resulting from a lower
inventory of properties in all
price ranges, coupled with
higher sales
Inventory in the
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7/29/2019 4th Quarter Atlanta Real Estate Stats
72/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Viewing overall supply
against the industry
benchmark for a balanced
market shows that current
levels in price ranges above
$500K remain in a Buyers
Market condition, while
those below $500K enjoy asellers market
Very low supply in the high
volume price ranges below
$200K resulted in a very low
overall supply of 3.5 months
in December, 2012
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
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Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
A comparison of supply by
price range between
December, 2012 and
December, 2011 shows the
extent to which the
Supply/Demand environmenthas changed
Significant reductions
occurred in all price ranges
with the supply across all
price ranges, dropping by
43% compared to December,2011
73
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
74/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The number of propertieslisted for sale compared to the
number of properties which
sold each month, illustrates the
relationship existing between
Supply (listings) and Demand
(sales)
Using a 3-month average of
4Q 2012 sales yields a 3.5
month supply, meaning that at
the current sales rate, it would
take less than 4 months to sell
the current inventory of
listings if no new listings came
on the market
A supply of more than 6-7
months is considered to be a
Buyers market
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Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
75/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Conventional Uninsuredand Cash purchaseswere 61.0% of all
purchases throughDecember, 2012, withcash being the most-often used method offinancing
75
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
76/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Two of every three cashpurchases were ofdistressed properties in
2012
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Single Family Detached ResidencesP i Li i P i d I l d d
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7/29/2019 4th Quarter Atlanta Real Estate Stats
77/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
4Q 2012 sales of luxuryhomes priced above$1.0M was +50% higher
than that of 4Q 2011with a combined 119sales
77
Single Family Detached Residences
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7/29/2019 4th Quarter Atlanta Real Estate Stats
78/82
Single Family Detached Residences
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
4Q 2012 Median DOM forsales in the $1.0M-$1.49Mprice range were about the
same as in 4Q 2011, whilethe median for the $1.5M+range was -46.6% lowercompared to 4Q last year
The small number of salesin these price ranges makes
percentage changes morevolatile
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Single Family Detached ResidencesP i Li ti P i d I l d d
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7/29/2019 4th Quarter Atlanta Real Estate Stats
79/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Median S/L price ratio for the$1.0-$1.49M price range was+7.7 percentage points higherat 85.4% and those in the$1.5M+ range were higheralso by +4.3 points
The median S/L ratio for allsales was 92.7% in 4Q 2012
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Single Family Detached ResidencesP i Li ti P i d I l d d
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7/29/2019 4th Quarter Atlanta Real Estate Stats
80/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
Price reductions also tendto be more common asproperty prices increase
Improved in 4Q 2012, theincidence of price
reductions was down -1.3percentage points in the$1.0-$1.49M range, whilethe $1.5M+ range droppedby -17.9 percentage points
The percentage of price
reductions for sales acrossall price ranges in 4Q 2012was 49.2%
80
Single Family Detached ResidencesPrevious Listing Periods Included
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7/29/2019 4th Quarter Atlanta Real Estate Stats
81/82
Previous Listing Periods IncludedFULL YEAR
4Q 2012 Quarterly Metro Market Report
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
The difficulty of sellingluxury homes priced above$1.0M in this market isunderscored by thepercentage of sales thatrequired more than onelisting period, compared tothe overall sales percentage of24.6% that were listedmultiple times during 4Q2012, roughly half the rate inthese price ranges
The results of initialoverpricing are usually
longer DOM, lower S/L %,more Price reductions andmultiple listing periods,ending in much lower sellingprices
81
Single Family Detached ResidencesPrevious Listing Periods Included
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7/29/2019 4th Quarter Atlanta Real Estate Stats
82/82
Previous Listing Periods IncludedFULL YEAR
Although to a much lesserdegree in both of theseprice ranges, Distressedproperty sales are presentin all price ranges in thismarket
During 2012, the distressedpercentages of sales werefairly constant below 12%in both years
Prices of non-distressedproperties may be affected
in these price ranges aswell, when buyers agents,
lenders and appraisers usethem as comps