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(FORMAT OF FORTNIGHTLY REPORT)

Fortnightly Status Report for IIP

Fortnightly Report No. THIRD Date : 18-JUNE-2011

Reg. No10 SBCM 0289.

Name of the Student.....RISHU GARG...............

Submitted to : ........DOCTOR SATHYAPRIYA..................................................... (Faculty

Guide)

Title of Dissertation Work: . TAPPING THE 3G DATA CARD MARKET IN BANGALORE AND

ANALYSE THE ARARENESS LEVEL OF THE RETAILERS ABOUT THE 3G DATA CARD PRODUCTS

LAUNCHED BY VARIOUS TELECOMM COMPANIES AND FIND OUT WHICH ALL DATA CARD

PRODUCTS ARE DOING GOOD AND WHICH ALL ARE NOT AND BASED ON OUR ALALYSIS

MAKE RECOMMENDATIONS TO THE COMPANY ABOUT WHAT THEY CAN DO TO MAKE

THEIR PRODUCT MORE POPULAR IN BANGALORE.

Summary of Previous Fortnight(s) report VISITED THE RETAILERS IN

HOSKURHALLI,KANGERI AND RAJA RAJESHWARI NAGAR OF BANGALORE.

Work carried out during the fortnight under report:

a. Books / Chapters read / procured : 1)MARKETING RESEARCH :TEXT AND CASES BY

RAJENDRA NARGUNDKAR 2)MARKETING RESEARCH :FIRST INDIAN ADAPTATION BY

DHRUV GREWAL AND R.KRISHNAN. 3)MARKETING RESEARCH:AN INTERNATIONAL

APPROACH BY MARCUS J. SCHMIDT AND SVEND HOLLENSEN.

b. Research Papers / Articles read / procured / downloaded : REFERRED TO PREVIOUSLY

MADE INTERNSHIP REPORTS REGARDING TELECOMM SECTOR.

c. Internet searching results, if any : ANALYSIS OF COMMENTS OF VARIOUS CUSTOMERS

USING VARIOUS 3G DATA CARD PRODUCTS(MOUTHSHUT.COM)

d. Visits to Institutions / Libraries / Companies, if any :ALLIANCE B-SCHOOL LIBRARY.

e. Designing of a questionnaire and administered, if any:NA

f. Meeting with target group members, if any: NA

g. Analysis of Data collected : MTS AND TATA PHOTON + ARE THE UNDISPUTED LEADERSIN TERMS OF SALE OF NUMBER OF DATA CARDS.

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h. Draft write up prepared, if any :

..............................................................NA........................................................

i. Problems encountered, if any :NA.

j. Proposed steps during the next fortnight: VISIT THE CHANNEL PARTNERS AND

DISTRIBUTION OUTLETS IN SANJAY NAGAR AND LAGARE REGION OF BANGALORE AND

UNDERSTAND HOW THEY FUNCTION.

k. Any other relevant information :

.....................................................................................................................

Date: ..........18-4-2011........... (Signature of the student)

Note: You may attach additional sheet if required. Soft copies should be sent by email tothe respective faculty guides once every fortnight. Please strictly adhere to the format

given.