4oD Quarterly Update Q4 2013. Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use Monthly...
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Transcript of 4oD Quarterly Update Q4 2013. Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use Monthly...
4oD Quarterly Update
Q4 2013
Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use
Monthly Reach (%)
4oD is the no.1 commercialVOD platform
Q4 2013
All Adults ABC1s 16-34s 16-24s
12.2%14.4%
21.7%
26.2%
11.8% 12.8%
16.6%
19.2%
4.6% 5.1%7.0% 7.1%
5.9% 6.0%
8.3%9.6%
4OD
ITV Player
Sky Go
Demand 5
…and no.1 for youngupmarket audiencesMonthly Reach (%)
ABC1 16-24s ABC1 16-34s
33%
26%
22%18%
9% 8%10%
8%
4OD
ITV Player
Sky Go
Demand 5
Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use
4oD the only VOD service to overindex for light TV viewers
Sky Go
Demand 5
4oD
ITV Player
102
93.6
91.8
85.2
All Adults = 100
Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13)
Based on Adults 16+
Ma
le
Fe
male
16
-24
25
-34
35
-44
45
-54
55
-64
65
+
AB
C1
C2
DE
-10%
0%
10%
20%
30%
40%
50%
60%
All Adults 4oD
4oD profile – young andupmarket
Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13)
The 4oD audience is
When I Need Info The First Place I Look Is The Internet
Whilst Watching TV,I Search On The Internet For Products I See Advertised
I Often Notice The Advertisements On The Internet
Advertising Helps Me Choose What I Buy
I Often Refer To The Internet Before Making A Purchase
People Come To Me For Advice Before Buying New Things
I Couldn't Live Without The Internet On My Mobile Phone
134
134
136
139
145
154
178
commercially receptive
Q4 2013100 = All
AdultsSource: TGI 2014 Q1 (Oct 12 – Sep13)