4CNW TALENT

Discovery EventInverness

4CNW TALENTCreative Challenge Celtic Crescent North West

Regional Broker Network

Ireland : Creative State North West (PPP)

Northern Ireland : NORIBIC

Scotland: Cultural Enterprise Office

Carol SinclairBroker for 4CNW Talent

Scotland’s specialist business support and development service for creative businesses and practitioners

What is 4CNW TALENT for business

1. A fund to support businesses to grow through the development of new products, services or marketing initiatives

2. An opportunity to make use of creative expertise to develop business iniatives

3. A programme of support and brokerage to make the process easy

What is 4CNW TALENT for creatives

1. An introduction to businesses who want your expertise

2. An opportunity to be selected for the 4CNW Creative Directory and promote your products or services

3. An opportunity to join the How to Grow European network

4CNW TALENT Fund

• Between 1,000 and 5,000 euros in cash awarded to selected businesses

• The award must be matched by the business to create a fund of 2,000 to 10,000 euros

• The fund is used to commission a creative business to deliver products or services

• The 4CNW fund is non diminimus and can be used in combination with other funding

CREATIVES BUSINESSES

MATCHMAKINGPitch

PreparationsBrief Preparations

Discovery

Online applications open Mon 7th January

Applications close 18th FebApplications close 8th Mar

CREATIVEDIRECTORY

Discovery

SELECTED CHALLANGES

Collaborative projects

Industry Application Process

2012

Challenges selected by expert panel 22nd Mar

Online applications 7th Jan to 18th Feb 2013www.creativestatenorthwest.com

Broker supports successful businesses with preparation of project brief and

selection of creative

Eligible Businesses

Businesses in one of the following sectors:

• Agri-food• Life Sciences• Technology • Tourism

Businesses in one of the following sectors:

• Agri-food – Chocolate, Seaweed• Life Sciences - Ecological Consultancy • Technology • Tourism – Museum, Airport

Eligible Businesses

Creative Application Process

2012

Selection for 4CNW Creative Directory

Creatives selected to pitch for projects

Online applications 7th January to 8th March 2013Optional “How to Grow” membership

Creative Selection

• Businesses who have been successful will meet with brokers to develop project brief

• 3 Creatives will be invited to pitch for each project – support will be given for pitch preparation

• The Business will select the Creative they wish to appoint – support will be given to write contract

• Support is available from the broker throughout the project period for all parties

EU definition - The term “creative industries” refers to a range of economic activities that deal with the creation, production and distribution of creative goods and services. Creative industries build upon a rich and diverse core of cultural heritage, skilful arts and other creative crafts, and provide products and services in sectors such as publishing, media, software, gaming, consultancy, advertising, arts, entertainment, TV, design fashion and architecture.

Definition of a Creative Business

What Types of Projects

Business development through……..

branding, web development, film making, creative production, music composition, voice over, creative writing, photography, 3D rendering, interior design, signage, graphic design, animation, sound recording, product development, acting, service design………..

Previous Projects

• Airport working with creative producer to live stream music events and increase tourism

• Seaweed company working with a film maker to produce promotional and training materials

• Museum working with an architectural designer to improve signage and use of space

• Environmental consultancy working with a graphic and web designer to rebrand business

www.creativestatenorthwest.com/stories

Woodrow Sustainable Solutions

Environmental Consultancy based in Sligo, trading since 2004

Services:

• Ecological assessment from large scale developments to strategic planning and advice for Communities, TidyTowns and individuals.

• Ecological Surveys for habitats and species, specialising in bats, birds and invertebrates.

• Exciting pioneering projects• Clients: NPWS, Fáilte Ireland,

LEADER, Wind Farm developers, TidyTowns

Innovation Challenge

• Position as North West Ireland’s one-stop shop for ecological services for wind farm developers

• Design Consultancy - to brand and position

business in the market and produce a package of materials to promote the company to this growing market.

Creative selected – Avenir

Irish Graphic Design & Web Based Company

‘Clean, simple, professional design that people like’

Marketing/ Branding Materials

• Web site • Company Name• LinkedIn Profiles• Marketing flyers & Materials• Language/clarity of explaining services

Website• Highlighted company skills and services. • Reflected company values• Needed something flexible/ that can be self-

manage to react to changes in sector and competitors.

• Lot of time working with creative expert to balance technical and industry needs.

• Time understanding jargon

Example Project

• Both parties very cynical at the beginning• Both aware of talking different languages and

found the brokerage made the project much smoother

• Avenir commissioned by 2 different 4CNW projects

• Woodrow taking on additional employee to meet demands of new service

• Woodrow and Avenir doing further projects together

Example Project

“This project opened doors for us”David Quinn, Avenir

“The designer asked us challenging questions that really made us think about how we presented our business”

Sharon Woodford, Woodrow

EXAMPLES

Industry Challenges

Creative Services

Agri-food- Add value to product range

Life Sciences- New market need

Technology- New raw materials

Tourism- Increase competitiveness/sales

Web DesignerFilm Maker

Photographer

JewellerFashion DesignerGraphic Design

CeramicistBlacksmith

WriterMusician

Theatre Company

Application Process

Is very simple!

online application at www.creativestatenorthwest.com

Eligibility Criteria - Businesses• Be a business in one of the following sectors: Agri-food, Life Sciences, Technology or Tourism

• Have a business address in Scotland, Ireland North West or Northern Ireland

• Be a business that has moved past early stage development and into its growth phase of its lifecycle i.e. trading for one year or more

• Be in a position to match fund the talent award

Application - Section 1

• Company details• Principal business activity (100 words)• Declaration that you meet criteria (authorised

person)

Section 2 – Your Business Challenge

Type of Challenge:

• New or improved product• New or improved process• New or improved service• New or improved business model

Describe your challenge

• 200 words maximum• Collaboration period is May- Aug 2013• Project must be realistic to deliver within this

timeframe• If possible indicate the type of expertise you

feel you require• Must add value to your business and improve

bottom line profitability

Section 2 – Your Business Challenge

What information do I provide in the 200 words?

• Describe the challenge you would like to address• How would solving this help your business?• What needs to be delivered?• What would you like to do differently?• What areas of expertise are you lacking?• Describe the new market you wish to target

Frequently Asked Questions

Business Issue – Life Sciences/Technology

We run a medical device company that supplies devices to hospitals. We see an opportunity in the personal, wearable device market and would like to develop new products that are sold directly to the customer. Currently the wearable devices on the market are functional and not very attractive and we see an opportunity to provide a different sort of product than those currently available. 

Business ObjectiveOur objective is to diversify our offering from wholesale devices to include a range of direct sale personal products. 

Innovation ObjectiveWe need to find ways to stand out from our rivals by developing a more attractive product.

Creative SkillsWe would like to work with a fashion or jewellery designer, textile worker or similar to help us design and create a more attractive, differentiated product. We would also like to work with a graphic designer to develop a secondary consumer brand to provide an identity for the new range.

Budget for Challenge is payable in Euro only….

1.Your Max. Contribution = € _____2.Our Matched Contribution = €_____3.Project Fund (1+2) = €_____

4CNW will match fund on a 1:1 basis, up to a max of €5,000

All details will be treated confidentially and used only to administer your relationship with 4CNW

Section 2 – Your Business Challenge

Eligibility Criteria - Creatives

• Have a business address in Scotland, Ireland North West or Northern Ireland

• Be able to demonstrate a track record in your field – link to website or attach images to your application

• Be able to deliver the project input between May and August 2013

Creative Application

1. Business details

2. Creative services – activities, skills, portfolio

3. Client details – list 2-5 clients, any awards

4. Declaration that you are happy to have your details shared with businesses through the 4CNW Creative Directory

Inclusion in the How to Grow network is optional

Frequently Asked Questions

• Read FAQs online before you complete the application form

• To date – 40+ FAQ’s• Email scotland@creativestatenorthwest.com

if there are any further questions you would like answered

• What are the creative industries?• What support is available?• Are there examples of 4CNW talent voucher

project collaborations I can review?• How will I receive the funding?• Who is the contract for collaboration between?• Intellectual property rights issues?• What about confidentiality with the creative

company?

Frequently Asked Questions

• Achieving compliance with statutory regulations or legislation

• Intellectual property protection 

• Standard training courses• Software purchases• Equipment purchases• Aid that would subsidise the

cost of exports

• Internships for students • Accreditations• Capital items • Travel costs• 'Live' and existing projects • Legal advice• Changes that only alter the

design or text content of a website or printed material

Ineligible Costs

What kind of web design, marketing, printed materials or video production activities are eligible?

Projects must aim at radical improvements such as:• Opening up a new market for the business• Altering the way the business distributes its

products• Providing a new way of interacting with customers

Eligible Costs

Summary• All details and application on

www.creativestatenorthwest.com

• Broker helpdesk scotland@creativestatenorthwest.com

• Application deadlines Businesses 4pm 18th February 2013Creatives 12 midnight 8th March 2013

Project Timetable

• Business application deadline 18th Feb 2013• Creative application deadline 8th Mar 2013• Successful applicants notified 1st Apr 2013• Successful Businesses prepare project brief• Shortlisted Creatives prepare pitches• Matchmaking 29th, 30th Apr and 1st May• Projects start May 2013• Projects finish Aug 2013

4CNW TALENT

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