4C (Foresee) Concept Peter O Neill

An Accenture Leaders of Tomorrow Entry 2015

4CInspiration through

Connection Submission by: Peter O’NeillInstitute: Dublin Institute of TechnologyCourse: BSc in Digital Technology

4C is a Social Enterprise ‘Sharing Economy’ platform utilising

technology to transform student learning and career decision making

through direct industry access, engagement and collaboration

Inspiration through Connection

Goals

Learn aspects which are relevant for

future careers and decision making.

Develop a career plan which leads to

a progressive and rewarding career.

Mind opened up to career paths which

may never have been considered.

Motivations

• Learning and Knowledge

• Career which fully matches her skills

and passion.

• Finding a role she truly enjoys

Pain points

Limited access to different

perspectives and insight.

Taught almost exclusively with

theoretical material.

No access to mentor / role models

within fields she has an interest within. .

“A lot of what we are

taught is far too

theoretical, obsolete or

unnecessary for

tomorrow or even

today’s workforce. I

really do not know who I

want to be in life”

Meet Sarah O’Brien (17)


What’s the Problem?

1. Learning Environment: Limited student knowledge of ‘real world’ learning, practical career paths/skill sets and role model networks.

2. Network Barriers/Access Points: Restrictedconnectivity and accessibility between the education and professional worlds.

3. Time Scarcity: Reluctance to volunteer in any project unless structured and convenient.

Deloitte UK 2014HEA 2014

Accenture Ireland 2014

Accenture Ireland 2014

Learning / Career

Decision Barriers:

(1) Practical Knowledge & Information (2) Network & Role Models


Collapsing Barriers and Connecting

Ecosystems

EducationIndustry

4C


How does 4C work?

1. Professionals “Oracles” register using existing social media profile API and volunteer 1-3 hours a month within timeslot ‘office hours’.

2. Registered Teachers & Students book these live timeslots through a dynamic search engine.

3. Oracle Sessions - Career Presentations, Role-play Workshops, Panel Discussions, Site Visits, Virtual Classroom Discussions or Student Coaching.

4. ‘Practical’ Stakeholder Discussion Forums and Planning Tools.


Homepage (Initial Mockup -For illustration solely)


Public Profile (Initial Mockup -For illustration solely)


Search Page(Initial Mockup -For illustration solely)


4C Connect (Initial Mockup -For illustration solely)


The Market – Stakeholders

1. Corporate Sponsors who wish to: - Improve CSR Standing / Community Engagement- Employee individual competencies increased. - Market student involvement in specific industry / subject area e.g. STEM- Strengthen professions community / practical student knowledge- Impact and improve the education curriculum at source. - Gain access to high potential future employees.

2. Professionals who hope to: - Give back to the community / self empowerment- Inspire future professionals and pass on learning- Strengthen own professions ecosystem. - Increase their own skill set (presenting, mentoring, industry knowledge etc.)- Market their individual competencies & involvement e.g. Oracle Green Belt.

3. Secondary Level Teachers / University Lecturers who wish to: - Enhance their students theoretical lessons with practical lessons/advice from

industry practitioners. - Search and connect with Oracles for specific subject area expertise (e.g. STEM,

Arts, Physical Education).- Update their own industry understanding through 4C sessions and forums.

4. Students (Secondary and Undergraduate initially) who hope to: - Increase their knowledge of future career paths- Obtain first hand insight and industry mentoring - Learn and be inspired by business leaders and experienced professionals.


Primary Research of Irish Market

Yes72%

No28%

Would you volunteer 3 hours a month to inspire

students?

Yes No

Yes95%

No5%

Would you volunteer 1 hour a month to inspire students?

Yes No

96%

4%

Do you think a concept such as 4C is needed in Ireland?

Yes No

• Concept feasibility, participation and user requirements. • Included 95 returned online surveys, 12 interviews with school

teachers and 4 meetings with business professionals.

92%

8%

As a teacher would such a concept be valuable to you?

Yes No


USP / Sustainable Competitive Advantage

1. Live Availability Search & Instant Booking.

2. First Mover Advantages: First sharing economy education / Industry transaction platform.

3. Embedded Software Tools: Unique user centric functionality and convenience (e.g. 4C Connect).

4. ‘Date’ Matching Algorithms: Previous bookings, profile and favourites (your child’s school). Aligned with psychometric testing for fit.

1. Virtual Currency: Oracle participation ‘Mining’ exchangeable currency (Knowledge Economy). Oracle coins can be exchanged for other Oracle timeslots or discounts on Corporate sponsor goods/services.

Inspiration through Connection1. Strategic Partners / High Profile Oracles: Rapid market penetration, sustainability and barrier to entry for incumbents (Slide 28).

2. User Centric & Cloud Hosting: Responsive Website Design and constant user review.

3. Social Media Profiles: Knowledge Dissemination, Open Connection Point andPersonal Branding (e.g. Oracle Green Belt).

4. Social Media & User Generated Marketing: a) Constant push / User blogs & videos.b) Monthly User Tailored E-zines.c) Gamification e.g. Virtual Dragon’s Den.

USP / Sustainable Competitive Advantage


What will the business look like?

1. Social Enterprise Model: a) Corporate Sponsorship & State Grants.b) Data Mining, Commission and Events.

2. International Expansion: Mainland Europe & USA state penetration through platform licensing and strategic partnerships (18 - 24 months).

3. Employment: One full time (Industry Liaison) and 2 part time staff (IT Dev. and Marketing).

4. Contingency Plans:

a) Software Development as Benefit in Kind.

b) BITC as Irish implementation partners.

c) Job schemes to offset employment costs.

d) Social Enterprise Exit Strategy


What’s the Problem?

1. Learning Environment: Extremely limited student knowledge of ‘real world’ learning, practical career paths/skill sets and role model networks.

Infuse current student theoretical learning and career decision making with practical knowledge, support and inspiration.

2. Network Barriers/Access Points: Extremely restricted connectivity and accessibility between the education and professional worlds.

Transform this dynamic, breaking barriers through sharing economy engagement and direct access.

3. Time Scarcity: Reluctance to volunteer in any project unless structured and convenient.

4C will alleviate this issue through its limited time commitment, easy to use system and by providing support tools (4C Connect & planning software).

‘Simple yet practical, with the real potential to make a massive positive disruptive impact’

Utilise sharing economy dynamics / technology to transform the education environment and act as a

catalyst of change within the wider knowledge economy.

Inspiration through ConnectionBMC

The 4C name derives from the four main themes of the initiatives ethos which is to enhance: Careers (present and

future), Communities (both industry and social), Connections and to Challenge preconceptions. The concept will be marketed however under the concept ‘Foresee - i.e.

your future’.

Professionals will be noted as ‘4C Oracles’ from an internal marketing perspective - based on the Greek mythological

figures noted for wisdom, experience and future predictions.

EY 2013


4C Customer Targets (ITF Based)

Irish Workforce: 1.9 million (CSO, 2014) • 0.05% registered 4C Oracles (950) with 0.02% (380)

conducting regular sessions by the end of year 1. • 0.4% registered 4C Oracles (7,600) with 0.2% (3,800)

conducting regular sessions by the end of year 3.

Teacher: 28,000 secondary teachers (ASTI, 2014)• 2.5% registered (700) with 1% regular users (280) by the

end of year 1.• 20% registered with 5% regular users by the end of year 3.

Students: 450,000 secondary students / 200,000 Undergraduate (HEA, 2014): • 3% of secondary students attending 4C Oracle sessions by

the end of year 1.• 25% of secondary students attending 4C Oracle sessions by

the end of year 3. • 2% of senior cycle (16+ age) students being mentored by a

4C Oracle by the end of year 3. • 0.75% of undergraduate students (1,500) being mentored

by a 4C Oracle by the end of year 3


Oracle Marketing

(a) Top Down Umbrella Marketing: Through circa 20 strategic partners as noted on slide 28.

(b) Internal Corporate Communication: Oracle participation being promoted and marketed to employees within companies internal communication and support (e.g. Accenture, Microsoft etc.). CSR conscious companies may permit employees to be paid for the one hour a month they provide to the 4C initiative (with a company ROI based on the number of benefits the company would receive trough participation, as noted)

(c) Bottom up Marketing: Schools using their newsletters/ Facebook profile to market Oracle involvement to their student's parents. This would ingrain a level of emotional connection – e.g. willing to volunteer as benefits their child.

(d) Social Media Marketing: Direct social media marketing by 4C staff, users marketing the site to peers through sharing of profiles/site which has a cognitive peer pressure element (e.g. the 'cool crowd' effect) and through viral campaigns.

(e) High Profile Oracle Marketing


Strategic Partners (Ireland)

Relationships are important for ‘Top down umbrella marketing push’, legitimacy, rapid penetration, multi sector participation and user engagement (ITF model).

1. State bodies: Enterprise Ireland, IDA Ireland, SFI, HEA and State Departments (e.g. DES,DEJI).

2. Representative Bodies: IBEC, BITC, Irish Chambers, SFA, IIA, SIPTU, IFA and ICT Ireland etc.

3. Teacher/Student Representative Bodies: TUI, ASTI and the NAPD.

4. Media: RTE, Irish Times, Careersportal.ie and GradIreland.com.

5. Oracles (Corporate): Accenture, IBM, Google, Intel, LinkedIn, Apple, Microsoft, Deloitte, PwC, KPMG, Roche, Tyco, Pfizer, Coca Cola, Diego, Matheson, A&L Goodbody, Musgrave Group, Tesco, AIB and Bank of Ireland.


4C: Budget 2015-2018OPERATING BUDGET FOR 4C Ireland 2015 -2017

PROFIT AND LOSS ACCOUNT (Ireland Operations Only)

Year 1 Year 2 Year 3

€ € €

Corporate Sponsorship (Platinum€5,000, Strategic €15,000) €95,000 €120,000 €140,000

State Grants/Support (EU, Enterprise Ireland, DJEI, DES) €30,000 €30,000 €25,000

Other Support (New Frontiers/ Social Enterprise Ireland/ Private Donations) €30,000 €5,000 €5,000

Banner Advertisement and Events €3,000 €8,000 €12,000

3rd Party Sales Commission €3,000 €5,000 €9,000

Founder Loan to Social Enterprise €10,000 €0 €0

Gross Income €171,000 €168,000 €191,000

Overheads

Staff (Including Employer PRSI)* €78,000 €85,000 €85,000

Loan Repayment €0 €10,000 €0

Website Design and Development (Responsive Design) €65,000 €10,000 €10,000

Cloud Hosting/Domain Registration €4,800 €5,500 €8,200

Software Licences (If applicable e.g. 4C Connect) €10,000 €10,000 €10,000

Shared office space (Including heating and lighting) €0 €3,000 €4,800

Marketing (Marketing software, web content and events) €10,000 €15,000 €20,000

General expenses (Insurance, Laptops etc) €3,000 €2,000 €2,000

Total overheads €170,800 €140,500 €140,000

Net Profit/(Loss) €200 €27,500 €51,000

Tax on profit/(loss) €0 €3,438 €6,375

€200 €24,062 €44,625

Profit retained in business €200 €24,262 €68,887

“Staying on top of emerging trends within our subjects is almost impossible to do, especially when we are outside of the professions inner circle. Having the ability to easily reserve an engineer's time to talk to my students (directly or virtually), would not only vastly benefit my students learning, but also my own”

John Field, Secondary School Teacher

4C (Foresee) Concept Peter O Neill

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