EKTA KAPOOR

THE TELEVISION QUEEN

EKTA KAPOOR

CONTENTSIntroductionCareerBeliefs and strengthsReason for successAchievementsStrategiesVision articulationLeadership styleFailures and learningConclusion

WOMAN ENTREPRENEURSHIP“Women entrepreneur” is a person who

accepts challenging role to meet her personal needs and become economically independent.

A strong desire to do something positive is an inbuilt quality of entrepreneurial women ,who is capable of contributing values in both family and social life.

Mahila Grih Udyog7 ladies started in 1959: Lizzat Pappad

LakmeSimon Tata

Shipping coorporationMrs. Sumati Morarji

ExportsMs. Nina Mehrotra

Herbal HeritageMs. Shahnaz Hussain

Balaji filmsEkta Kapoor

Some examples

Introduction Born on June 7, 1975 Daughter of film star Jitendra, and

Shobha Kapoor She had no interest in the entertainment

business during her childhood. Did schooling from Bombay Scottish

School Graduating from Mithibai College in

commerce She was just quite ordinary at school Now Creative Head of Balaji Telefilms

CARREERToday, Ekta Kapoor is the creative director of Balaji Telefilms.

Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels.

Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India.

Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".

Kyaa Kool Hai Hum

Shootout At Lokhandwala

Koi Aap Sa

Krishna Cottage

Kucch To Hai

Kyo Kii... Main Jhuth Nahin Bolta

The movies produced by her-

Incorporated in 1994

Redefined the Indian television space

Got strong start with hit show Hum Paanch

Rose to unprecedented heights in the late 1990s and 2000s.

First blockbuster show "Kyunki Saas Bhi Kabhi Bahu Thi”

Balaji Telefilms

Beliefs and strengthShe uses Spirituality as strength.

Strong sense of belief in almighty and herself.

K-phenomenon-She names all her serials and movies starting with K.

! Fingers on the audience pulse

! Focused on the target market

! Focus on budget is key to profitability

! Focuses on her core competencies at Balaji

! Hard working

! Outstanding vision

REASON FOR SUCCESS

achievementsBroken all previous records of TV

serial productions.ERNEST & YOUNG start up

entrepreneur of the year in 2001Successfully created more than 30

soaps on 10 major Indian networks.Chosen the head of

Confederation of Indian Industries(CII) entertainment committee.

She also bagged Hall of Fame award at 6th Indian Telly Awards.

StrategiesKnows the taste of Indian

audienceCaters to the need of all the

segments of society“The rich don’t need values

and the poor do not have time for them.It is the middle class values that my serials are about”

Targeting women of every kind

Vision articulation

Future plans and dreams

BTL launches its first iPhone application

Ekta Kapoor’s Bhojpuri films.

Horror serials.

Planning to launch her own TV Channel

Leadership styleoClosely involved with

every aspect of her serials

oCharismatic leadero Participative leadership

styleoSupervises the team o Takes personal auditions

of actors .oSometimes follow

autocratic leadership style

FAILURESEFFORTS IN WRONG DIRECTION.

SHOWS WERE NOT SUCCESSFUL AT TIMES

CRITICISM FOR CONTROVERSIAL & BOLD SCENES

CONFLICT WITH STAR PLUS

LEARNINGSENJOY YOUR WORK

LEARN FROM YOUR

EXPERIENCE AND HARD WORK

STEADY GROWTH IMPORTANT FOR LONG TERM SUSTAINABILITY

Conclusion

“A career low is not the end of life”

Never give up attitudeShe gave a new direction and face

to the Indian television.Role model for young Indian

women.