47 . Cloud as a Growth Engine for Business

Cloud as a Growth Engine for Business

Christian Klezl Vice President, Cloud Solution Sales IBM Corporation

© 2014 International Business Machines Corporation 2 2

Shift in personalized computing towards mobile using cloud-based services

Shift towards unbundling business offerings

Shift towards killer-apps disrupting entire industries

Shifts in the digital economy

Market

© 2014 International Business Machines Corporation

Speed and agility to act fast vis-à-vis clients and outpace competition

Empowerment and engagement to capture and provide compelling services

Economics from utmost effectiveness and efficiency across the entire business

Questions that focus on competitiveness and opportunity readiness

Business Leaders raise

© 2013 IBM Corporation 4

IBM Cloud: Think it. Build it. Tap into it.

1.96m downloads of the Wimbledon app

developed by IBM

19.7m unique users on wimbledon.com

last year

55% of views to the site from mobile devices

You didn't get to see Wimbledon unless you were sitting in front of a TV. Now people can access us anytime, anywhere, through different devices. Mick Desmond Commercial Director, The All England Lawn Tennis Club

5,000 logistics companies in Ningbo

share data in the cloud

80% reduced idle time

of one customer’s trucks

¥16m saved annually

by the same customer

We want to build a smarter platform that brings the shipper and receiver closer, and where everything’s visible. Larry Qin CEO of Ningbo Smarter Logistics



Music Mastermind is turning phones into music studios with cloud, connecting the world through music

Users can now enjoy music creation wherever they are. Matt Serletic, Co-Founder & CEO, Music Mastermind

250,000 active, social and mobile users,

composing and sharing original songs

155 countries in a robust;

globally dispersed infrastructure

80% of the $10 billion revenue generated last year

by mobile applications came from gaming

© 2014 International Business Machines Corporation

Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo

Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans

New Business from games, music and entertainment born and enabled on the Cloud

Expectations determine direction and scope of any cloud adoption

Client


Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data

The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights

~70% of enterprises to

pursue hybrid cloud computing by 2015*

Optimization Innovation

*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013


Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Accelerate your time to market

Integrate across the enterprise

Introducing the Composable Business A Building Block Approach


Key roles in a Composable Business Business Leaders

IT Leaders Developers

© 2014 International Business Machines Corporation 15

Cloud is changing the way work gets done… …and how IT is delivered

Choice of market leading

services

Robust platform for service

composition

Self-optimizing hybrid

environment

Think it.

Build it.

Tap into it.


IBM Cloud marketplace

IBM creates a new buying experience for Cloud Services

• New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy

• Services across all cloud: IaaS, PaaS, and SaaS, not just a slice

• Over 200 IBM and Third-Party Software and Services offered side-by-side.

• Easy access to build, consume, deploy and purchase services

ibm.com/cloud


Enabling business transformation Business Process as a Service

Marketplace of high value consumable business applications

Software as a Service

Composable and integrated application development platform

Platform as a Service

Enterprise class, optimized infrastructure

Infrastructure as a Service

Smarter Workforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions

Public. Private. Hybrid.

Codename: BlueMix

IBM’s cloud capabilities Think it. Build it. Tap into it.

Cloud Managed Services Infrastructure Solutions


SoftLayer Stands

All resources are virtualized

All resources are shared

Cloud providers and many in the market make some core assumptions that mandate that…

With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases

… virtualization is a choice with a flexible set

of options

… resources can be shared, dedicated or

mixed. …the client has ultimate choice

Apart


IPv4/IPv6 dual stack Global DNS

Global DDOS Mitigation Global Internet Exchanges & Peering

Data Center & Network Point of Presence Network Point of Presence

India

China

Hong Kong

Singapore

Melbourne Sydney

Tokyo

Seattle

San Jose Los Angeles

Mexico City

Houston

Denver Dallas

Miami

Atlanta Washington D.C.

Montreal Toronto Chicago

London Frankfurt

Paris

Amsterdam

Brazil

New York City

IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence

40 data centers worldwide in 15 countries and five continents globally.

New cloud investments will meet clients’ needs for choice, compliance and data

residency.

Providing you localized capabilities you require


IBM Security capabilities enhances security of customer workloads

Enterprise Cloud Administrators

Consolidated logs and events

Portal and APIs

Cloud identity and access management

Workload threat protection

Hybrid cloud security insight

• Manage administrative privileged access across enterprise and Cloud

• Secure user access to workloads deployed “on” IaaS

• Workload centric security enabling ‘application zones’

• Data encryption and key management

• Audit log and compliance reporting across enterprise and cloud

• Security monitoring of activities and anomalies

Application users

Enterprise security monitoring

IBM Virtual SOC services

SoftLayer and IBM Security portfolio help enterprise customers adopt Cloud with confidence









Smarter Workforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions


Codename: BlueMix

Delivering a cloud-based Platform as a Service

Cloud Managed Services

Think it. Build it. Tap into it.

Infrastructure Services


BlueMix: a Composable Services development environment

IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models.

- IDC, Feb 2014

Run Your Apps Choose any language runtime or bring their own. Just upload your code and go.

DevOps Development, monitoring, deployment and logging tools to run the entire application

APIs and Services A catalog of open source, IBM and third party APIs services - stitch together an application in minutes.

Cloud Integration Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs

Extend SaaS Apps Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)


IBM knows how to rally developers around emerging technology

4M+ developerWorks members 100 University partnerships in

20 countries

1K+ startups IBM Global Entrepreneurship Program

dev@Pulse

BlueMix days

BlueMix Garage

43 IBM Innovation Centers hosting

3000+ events BlueMix Garage partnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities









Smarter Workforce

Smarter Cities

Smarter Analytics

Smarter Commerce

Watson Solutions

Software Solutions


Codename: BlueMix

Choice of market leading services

Cloud Managed Services

Think it. Build it. Tap into it.

Infrastructure Services


IBM Cloud: the enterprise choice for Software-as-a-Service and Business Process-as-a-Service

• Flexible deployment across private, public, and hybrid cloud environments

• Deep domain expertise across 17 industries delivered through IBM Global Business Services

• Available in 50+ countries

• Global business partner community

IBM Cloud SaaS solutions

IBM Cloud BPaaS solutions

• 100+ market-leading, ready-to-use business and IT applications

• Accelerate innovation, agility and competitive advantage

• SaaS plus the IBM experts, analytics, and methodologies to manage the solution

Why IBM?


An expanding IBM SaaS portfolio for Business and IT CHRO

Kenexa Talent Suite

CIO Application Performance Mgmt

CFO Algo Risk Service

CMO Marketing Center

Sales & Commerce Commerce on Cloud

Customer Care & Support Watson Engagement Advisor

Supply Chain Sterling Supply Chain Visibility

Legal Emptoris Contract Management

Procurement

Emptoris Spend Analysis

City Operations Intelligent Operations Center

Recent Acquisitions

Personalized customer engagement & marketing

automation

Mobile security and mobile device, content, and

application management

By 2017, CMOs will spend more on IT than CIOs Gartner


IBM delivers value across the cloud continuum

Fuel the front and back office

Rapidly develop new cloud applications

Accelerate existing applications to the cloud

Simplify management of your dynamic cloud

Create Consume

License ……. Application ……. Idea ……. Customers

SoftLayer Software Patterns on SoftLayer

BlueMix 100+ SaaS Applications

Bring your own

Choosing to partner with IBM was a fairly easy decision. The advantage of leveraging IBM resources to help manage our infrastructure was a big deciding factor. Brian Mofford Vice President, Drivewyze 130

annual bypasses by average Drivewyze subscriber, improving safety, productive driving and getting home faster

100% of wireless communications encrypted for privacy,

with sensitive government data stored in local data centers

$1,200 average annual savings by customer,

through mobile and real-time SaaS


Today’s Business and IT Leaders Can’t Wait to

Innovate

And Don’t Have to


Speed. Empowerment. Economics.

Think it. Strategize how to use cloud to drive revenue growth and efficiencies.

Build it. Build and run your private or hybrid cloud.

Tap into it. Utilize cloud services delivered from IBM Cloud.

Confidently realize the Benefits of Cloud

Thank you!

Christian Klezl [email protected]

47 . Cloud as a Growth Engine for Business

Technology

Transcript of 47 . Cloud as a Growth Engine for Business