45 - The online source of in vitro diagnostics information€¦ · Pan Global media and publishing...
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Since 1975 1975 - 2020 45 years Mediakit 2020
Transcript of 45 - The online source of in vitro diagnostics information€¦ · Pan Global media and publishing...
Since 1975
1975 - 2020
45years45years
Mediakit
2020
1975 - 2020
45years45years
“A man who stops advertising to save money is like a man who stops a clock to save time. “ Henry Ford
1975 - 2020
45years45years
Marco KoenenPublishing executive+31 6 110 489 [email protected]
Pan Global media and publishing BV
At Pan Global media and publishing BV we publish dedicated trade journals for today’s scientists
in the field of clinical chemistry and in-vitro diagnostics, as well as the hospital environment. In-depth
articles and interviews with keynote experts give our readers a clear view of the trends and developments
in their respective area. Furthermore the latest products and newest industry topics are presented
throughout the print (and digital) magazines which are distributed at the various trade shows and
exhibitions taking place around the world.
If you wish to get in front of decision makers and present your company, products and/or services,
Pan Global media and publishing BV can offer you the right audience for this. We offer tailor-made
communication packages with the right balance between print- and online marketing efforts in order
to increase your brand and image awareness while at the same time generate quality sales leads.
Interested to find out more? Check www.panglobal.nl or contact our team directly.
Maarten StrijboschPublishing executive+31 6 534 070 [email protected]
Twan HeesakkersPublishing executive+31 6 468 448 [email protected]
In 2020 we offer all print advertisers free attention onour social media.(upon availability)
Offer!
Pan Global media and publishing BV
Parklaan 54a5613 BH EindhovenThe Netherlands
T: 085 064 55 82F: 085 064 55 [email protected]
www.panglobal.nl
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The Magazine for Pathologists & Clinical Lab Specialists
CLI reviews in an easily digestible format the
latest diagnostic technology and products used
in clinical labs and outlines the role of the most
recent tests in disease diagnosis.
offers fully qualified circulation by type of
lab and speciality.
Provides tailor-made e-advertising
opportunities
New look, trusted quality
Clinical Laboratory International – as part of Pan Global media
and publishing BV - is at the forefront of communication in the clinical
chemistry and diagnostics market for over 40 years. With this experience in
the laboratory publishing industry we are able to help you communicate your
message in the most beneficial way. Let us operate as your springboard from which
you can launch and grow your business. At Pan Global media and publishing BV we
can help you source the most relevant market information and at the same time
raise your profile to customers who are looking for your products and solutions.
Marketing, Communication and Media are increasingly important for companies
to share their vision, expertise and products. Through the right channels Pan Global
media and publishing BV offer you a unique way to promote your company with
a maximum result.
Clinlabint.com offers a searchable product database along with review articles by
experts in the field, and weekly news updates to assist clinical laboratory professionals.
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Circulation statement September 2018
Editorial mission
We aim to provide the clinical-, diagnostic- and medical
scientists / researchers with the ultimate technology and
product information source.
Focus on scientists and researchersWe conduct readership surveys to learn about what
topics and trends our readers consider most timely
and useful, and what types of articles and editorial
features they like to read. This information is used to
develop our editorial calendar each year.
Fueled by current market needsOnline data from our website and Google search
volumes are used to pinpoint specific topics and
interests that are most relevant to our audience and
have the greatest utility. With this information we deliver
content that scientists want and need the most.
Written by scientists and industry expertsOur editorial is assigned and independently written by
scientists and industry experts.
Matched to related productsThe editorial will be matched with related products,
allowing our readers to better connect with you when
they are already learning about your type of product.
Circulation by type of laboratory
Hospital Laboratory / Medical Center 39.3%Independent Laboratory 42.7%Reference Laboratory 1.5%Blood Bank Laboratory 1.2%Public Health Department Laboratory 1.3%Group Practice / Doctor’s Laboratory 0.8%Medical / Cancer Research Laboratory 4.2%Government Authorities / Health Agencies 1.1%Planners / Procurement Agencies 0.2%Distributors of Laboratory Products 4.5%Other related fields 2.6%
Circulation by department / specialty
Pathology / Clinical Chemistry / Biochemistry 38.2%Microbiology /Parasitology / Virology 17.4%Other Clinical Biology Disciplines* 23.7%Research 6.3%Hospital / Laboratory Management / Purchasing 10.4%Non-Laboratory and other related fields 4.0%
* Other Clinical Biology Disciplines include: Molecular Diagnostics, Haematology / Haemostasis, Blood Bank / Tissue Typing, Histopathology / Cytology, Cytogenetics, Endocrinology, Immunology / Allergy, Oncology, Forensic Pathology / Toxicology / Drug Testing and other specified specialties.
Target group
Besides manufacturers and distributors, www.clinlabint.com reaches more
than 125,000 end users who are all active in the clinical diagnostic market.
These scientists work in medical centers, clinical laboratories and hospital
labs. A broad range of products and services are presented via the website,
electronic newsletter, direct mailings and specialized journals.
Press Releases / Product News You may send your press
releases and product news items to [email protected].
Our editorial team will evaluate each item for publication.
Facts & numbersFacts & numbers
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Geographical qualified percentbreakdown copies of totalEurope 14,159 53.5%Asia/Pacific 7,878 29.8%Middle-East 1,237 4.7%Americas 2,184 8.3%Africa 985 3.7%General total 26,443 100%
Middle-East
1,237----------------
4,7%
Asia7,878
----------------29,8%
Africa985
----------------3,7%
Europe14,159
----------------53,5%
Americas2,184
----------------8,3%
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11Facts & numbers
Edition:
April/May
Edition:
JuneEdition:
SeptemberEdition:
OctoberEdition:
NovemberEdition:
December/January
Main editorial features
Clinicalmicrobiologyfocus_______________
Cardiacbio markers_______________
Clinical massspectrometryfocus
Main editorial features
Molecular diag-nostic focus_______________
Quality controlin the clinical lab_______________
Clinicalbiochemistry,proteomics andprotein markers
Main editorial features
Hematology andflowcytometryfocus_______________
Epigenetics inhuman disease_______________
Focus: microscopyand imaging inthe clinical lab
Main editorial features
Pathologyand histologyfocus_______________
Sepsisdiagnosis_______________
Proteomics,protein analysisand micro arrays
Main editorial features
Clinical mass spectrometryfocus_______________
Tumormarkers_______________
Analysis ofurine
Main editorial features
Auto immunityand allergyfocus_______________
Rapid testsand POCT update_______________
Hematology
Main editorial features
Therapeuticdrug monitoring focus_______________
Gastro intestinal infections_______________
Focus digitalimaging in theclinical lab
Shows & congresses
ECCMID 2020, ParisApril 18-21_______________
SE Asian Healthcare &Pharma, KualaLumpurApril 22-24
Shows & congresses
Focus 2020, BelfastMay 13-15_______________
Medlab Asia, BangkokJune 10-12_______________
CMEF Spring 2020BeijingJune 26-28
Shows & congresses
AACC 2020, ChicagoJuly 26-30 (tbc)
Shows & congresses
European Congress of Pathology, GlasgowAug 29 - Sep 2
Shows & congresses
CMEF Autumn 2020,Date and location (tbc)
Medica previewissue
Shows & congresses
Medica 2020 DüsseldorfNov 16-20_______________
Journées d’Innovationen Biologie (JIB),Date and location (tbc)
Medica distributionissue
Shows & congresses
MedlabMiddle East 2021DubaiFeb 1-4 (tbc)
Editorial & space Feb 24Printing material Feb 27Publishing date March 20
Editorial & space April 13Printing material April 16Publishing date May 8
Editorial & space May 25Printing material May 28Publishing date June 19
Editorial & space Aug 3Printing material Aug 6Publishing date Aug 28
Editorial & space Sept 21Printing material Sept 24Publishing date Oct 16
Editorial & space Oct 19Printing material Oct 22Publishing date Nov 13
Editorial & space Nov 30Printing material Dec 3Publishing date Jan 8
Edition:
February/March
Publishing schedule 2020Every edition we have the most recent product news, industry news and an interview with a key note speaker.
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13Circulation schedule
Technical details
Full page spreadTrim: 397x274 mmBleed: 420x297 mm*
Full pageTrim: 187x274 mmBleed: 297x210 mm*
1/2 page A (horiz.)187x132 mm
1/2 page B (vert.)89x274 mm
Junior page124x187 mm
1/3 page A (horiz.)187x85 mm
Quarter page (horiz.)89x62 mm
1/8 page (horiz.)89x132 mm
Mini ad (horiz.)58x45 mm
1/3 page B (vert.)91x184 mm
Coverfl apinside
70x297 mm
CoverpagePhoto on cover (horiz.)210x215 mm
Product news (horiz.)55x50 mm
Inside cover card (vert.)Bleed: 70x297 mm
File format: Certified PDF (prefered) PDF (print, fonts and images without transparancy included)
Bleed:+3 mm. (is extra margin which allows you to run artwork to the edge of a page. This will avoid any misalignment (white lines) while cutting the artwork..
Image sizes:Images need to be CMYK with a minimum resolution of 300 dpi.
Advertising print (€) Technical details
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Technical detailsAdvertising online (€) Technical details
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Product news
Product news
Banner
Button
Button
Button
Product news
Leaderboard
Take advantage of the prime position with the leaderboard banner at the top of our homepage.
Rectangle
Put your product in one of the 4 spots underneath the leaderboard banner for a first view of all visitors of our website.
1st full banner
E-newsletter
A news alert sent to our subscribers on a regular basis. It includes links to industry news along with e-advertisements. Banner advertisers are entitled to a new product item or a short news text in the same issue.
Material required: Banner product description (100-150 words) image of product or news text
(max. 350 words)
Top banner
Full banner
Vert
ical
Ban
ner
Button
Skys
crap
er
Central ad
E-productflash
A short product presentation sent by email to our subscribers on your behalf, connecting our users with your products. It’s the perfect tool to promote and spread the word about your new product launches and existing products to the clinical lab community.
Material required: Ready html-file
Sponsored E-newsletter
A full sponsorship of the e-news-letter is an effective way to sendout multiple messages for branding or other purposes as it combines both advertising and PR by giving the opportunity to submit articlesas well as product news itemsalong with e-ads.
Material required: Details upon request
E-product news
Includes links to 6-9 productpresentations from differentcompanies that are uploadedon clinlabint.com for minimum12 months.
Material required: Product description
(100-150 words) image of product
